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Mam | Print
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Print faced setback in advertising & circulation in 2020, could re-grow this year |
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Who could have known that a microscopic organism would disrupt the global economy and adversely impact businesses across the board in a single year - but the Coronavirus did. And the media industry was no exception to its rampage. In 2020, print media de-grew 36 per cent, and this unexpected plummet came at a time when the industry has been ceding ground to digital media.
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Mam | Media and Advertising
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Tata Tea Premium salutes the 'kadak' spirit of Odisha |
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Continuing with its blitz of hyper-local campaign promotions, Tata Tea Premium has released a new video paying tribute to the state of Odisha by creating a sand art installation in association with renowned sand artist Sudarshan Pattnaik, and celebrates the glory and heritage of Odisha. |
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Mam | Marketing
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Ranveer Singh roped in as face of My11Circle |
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Ahead of the Indian Premier League (IPL) 2021, online gaming company Games24x7 has roped in Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. The actor's appointment comes close on the heels of My11Circle signing Ajinkya Rahane as its brand ambassador. |
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