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28 April 2021 |
Volume 13 Issue No:15 |
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Mam | Marketing
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Cred enables users to redeem their points to donate Oxygen |
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As India struggles to keep up with the growing demands for oxygen and healthcare amid the second Covid wave in the country, several start-ups and corporates have pitched in to aid the efforts. Kunal Shah-led credit payment platform Cred too has come up with one such initiative. |
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Mam | Marketing
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Maruti Suzuki Q4: Sales pick up but net profit declines 10.7% |
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Automobile manufacturer Maruti Suzuki India's net profit tumbled 10.7 per cent to Rs 1,166 crore for the quarter ended 31 March 2021. This, despite sales soaring 33.6 per cent year-on-year to Rs 22,958.6 crore.
The unexpected fall in the net profit of the company was the result of a steep decline in other income to Rs 89.8 crore from Rs 880 crore a year ago.
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Television | TV Channels
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Apple and Vivo pledge to aid India in Covid relief efforts |
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As India is battling the deadly second wave of Covid2019, smartphone manufacturers Vivo India and Apple have pledged to aid the country in Covid relief efforts. Vivo India has announced that they will donate Rs 2 crore and also help to acquire oxygen concentrators.
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Mam | Marketing
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Asics signs Ravindra Jadeja as face of the brand |
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Japanese sports wear brand Asics India has signed Ravindra Jadeja as its new brand ambassador.
With Asics' brand philosophy of enabling 'A Sound Mind in a Sound Body', this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum driven consumers, the company said.
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Mam | Media And Advertising
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This wedding season, Manyavar & Mohey celebrate #ApnoWaaliShaadi |
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Manyavar and Mohey have launched a new campaign, #ApnoWaaliShaadi, to capture the real emotions and happiness of families during weddings being organised amid the Covid2019 restrictions.
Launched as a series of six TVCs, these films highlight how weddings nowadays aren't about having hundreds of guests around, but family, loved ones and close friends around you. |
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Mam | Media And Advertising
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Rasna goes beyond drinks with #LoveURasnaRecipes |
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Instant fruit-based concentrate maker Rasna has rolled out a digital forward strategy this summer season. Known for its I Love You Rasna tagline for years, the brans has chosen to expand its usage and involvement in the kitchen by expanding its campaign to #LoveURasnaRecipes. |
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More News From Indian Television |
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| Reinvented Oscars ceremony witnesses record new low in TV viewership |
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| Amid the pandemic, the Academy of Motion Picture Arts and Sciences announced winners of the 93rd Academy Awards, better known as the Oscars, on 25 April. However, this year, the awards gala failed to attract eyeballs and preliminary Nielsen data suggests that the US television ratings for Sunday's event witnessed an all-time low in TV viewership. ......................................................... Read More... |
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| Now you can listen to Spotify music, podcasts in Facebook app |
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| Audio streaming service Spotify has teamed up with Facebook to make users listen to music and podcasts directly on the social networking app. The new feature will be available on both the iOS and Android apps of Facebook.
Under this upgrade, paid subscribers of Spotify can access full playback of music and podcasts without advertisements without leaving the Facebook app.......................................................... Read More... |
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