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23 April 2021 Volume 13 Issue No:12
 

Mam | Marketing

 
After viral campaign, brands take on Cred with 'bread' & 'bed' points  
Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities - from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar Sanu.
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Mam | Marketing

 
On Earth Day, brands rally around our Blue Planet  
Every year, 22 April is celebrated as Earth Day all over the world. The practice dates back to 1970, when scores of people took to the streets on this day in protest of the negative impacts of 150 years of industrial development.  
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Mam | Media And Advertising

 
Sanchita Roy takes over as head of strategy at Havas Media Group India  
Havas Media Group India has strengthened its leadership team with Sanchita Roy taking over as head of strategy on Thursday. Roy had joined the group as head of west to manage the overall Mumbai operations in 2020 and carries over 19 years of experience in media planning and strategy.  
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Mam | Marketing

 
Dream11 & Puma team up for first athleisure collection  
Fantasy sports platform Dream11 has joined forces with the global sports brand Puma to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label - PumaxDream11.  
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Mam | Media And Advertising

 
Pankaj Gupta joins Coinbase from Google Pay  
In an attempt to build a strong team from scratch, American cryptocurrency exchange company Coinbase has appointed Pankaj Gupta as its vice president - engineering and site lead for India. Before joining Coinbase, Gupta was leading Google Pay Engineering in APAC.   
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Mam | Media And Advertising

 
Akhil Almeida is new head of marketing at Aegon Life  
Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions. Almeida has more than 16 years of experience in various sectors of marketing that include media + OTT, e-commerce, tech, FMCG, auto, and BFSI.  
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Mam | Media And Advertising

 
Truecaller assigns digital mandate to Wirality Media  
Wirality Media has won the integrated digital mandate for caller ID app Truecaller in India. The account was won following a year-long association on projects and multiple campaigns run in 2020. Truecaller chief commercial officer Kari Krishnamurthy said, "We have worked with Wirality closely on a project basis over the past one year.  
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Press Releases
» Sony BBC Earth launches 'Earth Champions', an initiative to celebrate real life Earth heroes
» Sony Pix emerges as the #1 English movie channel in FY 21
» Sony Pictures Networks joins hands with SayTrees for a greener planet
» Enter a den of crime with BBC World Service's 'The Lazarus Heist' podcast
More News From Indian Television
Short video platforms rise with Bharat positioning
The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin app. Now, nearly a year after TikTok's exit, a number of homegrown short form video platforms have emerged to plug the gap. ............................................................. Read More...
 
Chingari focuses on Marathi market with Kadak Entertainment team-up
Popular video-sharing app Chingari has entered into an agreement with Kadak Entertainment in a bid to affirm its presence in the Marathi regional market. ............................................................ Read More...
 
Manzar Studios ropes in Surya Balkrishnan to direct upcoming Tamil film
Manzar Studios has signed filmmaker Surya Balkrishnan and writer Rajiv Rajaram for its upcoming project. A light-hearted comedy-drama, the film showcases the story of a single woman in her late 30s who after walking out of a long-term relationship brazenly decides to do whatever it takes to have a baby and become a single parent............................................................... Read More...
 
More News From India
     
»   Namit Prasad joins L&K Saatchi & Saatchi SVP - planning
»   PharmEasy takes a humorous route in latest campaign
    Source: ET BrandEquity
»   Daily Mail owner files antitrust suit against Google, citing Royals coverage
»   Edtech firms spend big on ads to cash in on IPL
    Source: Livemint
»   Banners of Electronic Goods Company Damaged in Kerala After Social Media Debates Ad in Arabic Script
»   British Fashion Brand Lauded for Inclusivity after Featuring Model with Hearing Aid in Earring Ad
    Source: News18
»   Ad volumes on TV rose 30% in January-March 2021: TAM AdEx
    Source: FE
»   SC triggers Article 224A to appoint ad hoc judges
    Source: ET
»   Event Announcement: IT Rules 2021 and Intermediaries; Apr 23 #Ad
    Source: Medianama
»   Judges pro tem: On appointment of ad hoc judges in High Courts
    Source: The Hindu
»   4X100m relay team can qualify for Tokyo Olympics, says Hima Das
    Source: BS
»   Akshay Kumar, Dabur India immunity boosting 'Chyawanprash' ad massively trolled after actor tests COVID positive
    Source: Zee News
»   'Appoint ad-hoc judges if vacancy is 20 per cent': SC to HCs amid large number of pending cases
    Source: New Indian Express
     
More National News
     
»   Dove reverses selfie edits to highlight dangers of social media
»   EA Sports's C4 diversity ad tackles lack of British Asian footballers
    Source: The Drum
»   Bitcentral FUEL Powers Dynamic Ad Insertion for Cowles Broadcasting
»   Byron Allen Launches Local Now Ad-Supported Streaming Service
    Source: TV Technology
»   Oscars sells out ad inventory despite awards show ratings declines
    Source: CNBC
»   Disney Sells Out Oscar Ad Inventory Despite Pandemic Uncertainty
    Source: Deadline
»   How product placements may soon be added to classic films
    Source: BBC
»   What sustainable app monetization looks like in 2021
    Source: Digiday
»   The tech giants' diet is bad for everyone's health David Mitchell
    Source: The Guardian
»   Google, Roku and others take down CTV ad fraud botnets
    Source: Fierce Pharma
»   How To Buy Digital Media And Minimize Ad Fraud
    Source: Forbes
»   House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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