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22 April 2021 |
Volume 13 Issue No:11 |
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Mam | Media And Advertising
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Madison Media wins 23 new businesses in FY 2020-21 |
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Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March 2021. |
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Mam | Marketing
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IPL 2021: Herbalife Nutrition partners with Royal Challengers Bangalore |
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Herbalife Nutrition is now the official nutrition partner to Royal Challengers Bangalore (RCB) for the 2021 season of the India Premier League. The global nutrition brand is known for fueling the performance of several sporting teams and athletes globally and this association reflects the commitment of both Herbalife Nutrition and RCB to optimal nutrition as a cornerstone of excellent sporting performance. |
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Mam | Marketing
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Washington Sundar signs on as Anker brand ambassador |
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Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon. |
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Mam | Media And Advertising
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Carat India appoints Dipika Bhasin as executive vice president |
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Dentsu International's media agency Carat India has brought on Dipika Bhasin as executive vice president. In her new role, Dipika will lead the agency's north and east offices, drive growth in these regions, and focus on developing and managing Carat's senior client relationship. She will report into Carat India CEO Anita Kotwani. |
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More News From Indian Television |
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| Nat Geo India, with Gul Panag, launches 2 shows for Earth Day |
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| National Geographic in India, with a mission to ignite hope and change among the planet-conscious viewers, is bringing in Planet Possible to celebrate Earth Day 2021. With actor and environmental enthusiast Gul Panag on board, Planet Possible seeks to inform, inspire and empower viewers by bringing them stories of ingenuity, grit, hope, and optimism............................................................. Read More... |
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| Lionsgate Play marches into Indonesia market |
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| Global streaming platform Starz has launched its direct to consumer OTT app Lionsgate Play in Indonesia, expanding its presence in Asia following a successful launch in India. With this, Lionsgate Play's deep library of Hollywood blockbusters............................................................ Read More... |
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| India is a 'speculative' investment: Netflix's Reed Hastings |
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| It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language, income or preferences. Since its foray into India, streaming giant Netflix has taken several measures from the dual point of view of content and pricing. While top executives remain bullish about the India market, there's still a lot of work to be done by the streamer.............................................................. Read More... |
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