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21 April 2021 |
Volume 13 Issue No:10 |
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Mam | Media And Advertising
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IPL 2021 Brandwagon: Ads that generated buzz |
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It's not without reason that cricket is considered a religion in India - nothing can whip up mass fervour like this sport. And what could have proved this better than the opening match of Vivo IPL 2021, which clocked, believe it or not, a colossal 10 billion minutes of viewership on Star India network. |
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Mam | Media And Advertising
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Amit Jain named chairperson of MMA India board of directors |
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MMA, formerly known as the Mobile Marketing Association, has appointed L'Oréal India managing director Amit Jain as chairperson of its India board of directors.
Jain succeeds Priya Nair, who is the executive director - beauty and personal care at Hindustan Unilever. Nair will move into a new role as chair emeritus of MMA India. |
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Mam | Marketing
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Puma India signs Washington Sundar & Devdutt Padikkal |
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Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins Puma's impressive roster of cricketers that include Indian captain Virat Kohli, wicketkeeper-batsman KL Rahul, women's national cricketer Sushma Verma and legends like Yuvraj Singh. |
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More News From Indian Television |
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Den Networks' Q4 subscription revenue down 15% to Rs 190 crore |
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Multi-system operator Den Networks has reported consolidated net profit at Rs 33.89 crore for the fourth quarter of financial year 2021 (FY21), a 50.56 per cent rise year-on-year basis.
Revenue from the operations stood at Rs 320.79 crore from the quarter, sharply declining from Rs 1195.48 crore in the same quarter a year ago............................................................. Read More... |
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Clampdown on media freedom during pandemic: Reporters Without Borders |
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International non-profit Reporters Without Borders (RSF) has claimed in its annual World Press Freedom Index report that media freedom has deteriorated during the Covid2019 pandemic.
The NGO, which works to safeguard the right to information, made this conclusion after analysing and evaluating the current state of journalism in 180 countries. ............................................................. Read More... |
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Twitter India appoints Apurva Dalal to lead its engineering efforts |
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With the aim to strengthen its operations, Twitter has appointed Apurva Dalal as director of engineering in India. Being a priority market, and Twitter's fastest-growing market globally, the microblogging platform is also planning to hire for other roles in the country, including research, design, and product development............................................................. Read More... |
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