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21 April 2021 Volume 13 Issue No:10
 

Mam | Media And Advertising

 
IPL 2021 Brandwagon: Ads that generated buzz  
It's not without reason that cricket is considered a religion in India - nothing can whip up mass fervour like this sport. And what could have proved this better than the opening match of Vivo IPL 2021, which clocked, believe it or not, a colossal 10 billion minutes of viewership on Star India network.
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Mam | Marketing

 
Nestle India posts strong Q1 performance, net profit surges 14.6%  
FMCG major Nestle India posted a strong performance in the opening quarter of 2021, reporting a 14.6 per cent year-on-year growth in its net profit. Beating estimates, its PAT stood at Rs 602 crore, up from Rs 525 crore in the year-ago period.  
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Mam | Marketing

 
Havas Media Group launches study to understand IPL's impact on brand health  
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories.  
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Mam | Media And Advertising

 
Amit Jain named chairperson of MMA India board of directors  
MMA, formerly known as the Mobile Marketing Association, has appointed L'Oréal India managing director Amit Jain as chairperson of its India board of directors. Jain succeeds Priya Nair, who is the executive director - beauty and personal care at Hindustan Unilever. Nair will move into a new role as chair emeritus of MMA India.  
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Mam | Marketing

 
IPL 2021: Casio G-Shock teams up with Rajasthan Royals  
Casio's G-Shock range of watches has tied up with Indian Premier League franchise Rajasthan Royals as its official toughness partner. The tie-up kickstarts G-Shock's formal association with competitive sports in India.  
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Mam | Marketing

 
Puma India signs Washington Sundar & Devdutt Padikkal  
Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins Puma's impressive roster of cricketers that include Indian captain Virat Kohli, wicketkeeper-batsman KL Rahul, women's national cricketer Sushma Verma and legends like Yuvraj Singh.  
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Mam | Media And Advertising

 
Adidas inspires the world to 'seeing possibilities' through global film series  
Global sportswear brand Adidas has introduced the evolution of its long-standing brand attitude, Impossible Is Nothing. Told in bold, human films, Seeing Possibilities is about rebellious optimism, rooted in the purpose from Adidas in the power of sports to change lives.    
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Mam | Media And Advertising

 
Kareena Kapoor Khan advises working moms to try the Qubo Baby Cam  
New mothers returning to work often find balancing career and primary caregiver responsibilities challenging. However, millennial moms are leaning upon technology to ease into the dual role of managing personal and professional responsibilities.    
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Press Releases
» Enter a den of crime with BBC World Service's 'The Lazarus Heist' podcast
» Fever Network launched 'Project Plasma' - An initiative to encourage Plasma donation in the fight against COVID-19
» Zee Tamil launches its latest fiction show Chithiram Pesuthadi
» Star Movies and Star Movies Select bring 'Celebrating The Oscars' Festival
More News From Indian Television
Den Networks' Q4 subscription revenue down 15% to Rs 190 crore
Multi-system operator Den Networks has reported consolidated net profit at Rs 33.89 crore for the fourth quarter of financial year 2021 (FY21), a 50.56 per cent rise year-on-year basis.  Revenue from the operations stood at Rs 320.79 crore from the quarter, sharply declining from Rs 1195.48 crore in the same quarter a year ago............................................................. Read More...
 
Clampdown on media freedom during pandemic: Reporters Without Borders
International non-profit Reporters Without Borders (RSF) has claimed in its annual World Press Freedom Index report that media freedom has deteriorated during the Covid2019 pandemic.  The NGO, which works to safeguard the right to information, made this conclusion after analysing and evaluating the current state of journalism in 180 countries. ............................................................. Read More...
 
Twitter India appoints Apurva Dalal to lead its engineering efforts
With the aim to strengthen its operations, Twitter has appointed Apurva Dalal as director of engineering in India. Being a priority market, and Twitter's fastest-growing market globally, the microblogging platform is also planning to hire for other roles in the country, including research, design, and product development............................................................. Read More...
 
More News From India
     
»   Amitabh Bachchan, Katrina Kaif portray father-daughter bond in Kalyan Jewellers new campaign
»   Gamezy unveils 'Play Fantasy Cricket Hatke' campaign
    Source: ET BrandEquity
»   Daily Mail owner files antitrust suit against Google, citing Royals coverage
»   Edtech firms spend big on ads to cash in on IPL
    Source: Livemint
»   Kerala Jewellery Brand's Advert Depicting a Trans Woman's Journey Through Challenges Moves Netizens
»   British Fashion Brand Lauded for Inclusivity after Featuring Model with Hearing Aid in Earring Ad
    Source: News18
»   SC triggers Article 224A to appoint ad hoc judges
    Source: ET
»   Event Announcement: IT Rules 2021 and Intermediaries; Apr 23 #Ad
    Source: Medianama
»   Google's new ad tracking tech to be blocked by WordPress
    Source: The Hindu
»   Insurance: Irdai cracks down on misleading ads
    Source: FE
»   4X100m relay team can qualify for Tokyo Olympics, says Hima Das
    Source: BS
»   Akshay Kumar, Dabur India immunity boosting 'Chyawanprash' ad massively trolled after actor tests COVID positive
    Source: Zee News
»   'Appoint ad-hoc judges if vacancy is 20 per cent': SC to HCs amid large number of pending cases
    Source: New Indian Express
     
More National News
     
»   Bitcentral FUEL Powers Dynamic Ad Insertion for Cowles Broadcasting
»   Byron Allen Launches Local Now Ad-Supported Streaming Service
    Source: TV Technology
»   Notonthehighstreet channels Dr Suess as it looks to post-pandemic world
»   Verizon Media's ID-free targeted ad solution, explained
    Source: The Drum
»   Fashion brand ASOS praised for featuring model with cochlear implant in earrings ad
    Source: Fox Business
»   What sustainable app monetization looks like in 2021
    Source: Digiday
»   NAACP, teachers union part of group buying $1M ad spot in federal voting rights bill fight
    Source: NBC News
»   How product placements may soon be added to classic films
    Source: BBC
»   The tech giants' diet is bad for everyone's health David Mitchell
    Source: The Guardian
»   The top 10 ad spenders in Big Pharma for 2020
    Source: Fierce Pharma
»   How To Buy Digital Media And Minimize Ad Fraud
    Source: Forbes
»   House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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