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Mam | Marketing
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Global ad fraud rates dip in 2020, but brand risk on the rise: IAS study |
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As the world underwent a tectonic shift in 2020, sparking evolution in consumer behaviour, brands had to resort to innovative ways to target their TGs. With greater time spent at home, TV viewing increased, as did online video consumption and uptake of gaming, leading to people interacting with advertisers on new, diverse platforms. |
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Mam | Media And Advertising
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KL Rahul bats for Gamezy's Play Fantasy Cricket Hatke campaign |
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Fantasy cricket app Gamezy has launched a new IPL campaign featuring brand ambassador KL Rahul, which revolves around the thought, "Play Fantasy Cricket Hatke."
The new series of Gamezy advertisements, conceptualised by Aagey Se Right, will run across live broadcasts of cricket matches on Star Sports. |
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Mam | Media And Advertising
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Bacardi India taps Zeenah Vilcassim as marketing director |
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International spirits company Bacardi India, has appointed Zeenah Vilcassim as marketing director. She will head consumer and customer marketing across the entire Bacardi portfolio of brands starting this month.
Vilcassim will be responsible for driving synergies across marketing, commercial and finance teams to ensure campaigns are effective, impactful and deliver on business goals. |
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Mam | Media And Advertising
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Namit Prasad joins L&K Saatchi & Saatchi as SVP- planning |
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L&K Saatchi & Saatchi has onboarded Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to chief strategy officer Snehasis Bose.
Prasad joins the agency post setting up a start-up involved in building an enterprise development platform based on an original creativity algorithm. |
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Mam | Media And Advertising
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Dentsu Webchutney wins digital mandate for Tanishq |
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Dentsu Webchutney India has bagged the digital mandate for Titan's jewellery brand, Tanishq. The account was won following a multi-agency pitch.
Championing today's bride's love for tradition without being bound by the constraints of it, was the challenge that inspired Dentsu Webchutney to take on this latest mandate. |
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