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19 April 2021 Volume 13 Issue No:08
 

Mam | Marketing

 
We are here to empower, won't judge anyone for their choices: Bhima Jewellers  
Kerala-based Bhima Jewellers has been getting lots of love on social media over the past few days, thanks to its new ad depicting the journey of a transgender woman. While most jewellery ads have the familiar set up of a daughter's wedding to showcase their product, this one enters untested waters by featuring an actual transwoman, Meera Singhania, as the central character.
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Mam | Marketing

 
'Enormous opportunity': Brands upbeat about TV advertising in 2021  
It would be safe to conclude from the BARC TV Universe 2020 figures that television remains our favourite form of video entertainment across India. The report, which showed that the number of TV viewers had gone up by more than 50 million to 892 million in the last couple of years.  
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Mam | Marketing

 
Guest column: Trends that will rule consumer durables industry in the 'new normal'  
2020 will leave its mark in history as the year that altered lives and reshaped the business landscape across industries. The consumer durables industry has come a long way since the beginning of the pandemic. Companies have tapped into changing consumer sentiments by being more responsive and providing innovative solutions to address expectations.   
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Mam | Marketing

 
#NekiHiDariya: Tata Motors celebrates goodness this Ramadan  
Tata Motors has rolled out a new campaign for the holy month of Ramadan. Named Celebrating Goodness with Tata Motors, the commercial endeavours to instil optimism and provide solace during the challenging pandemic times.   
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Mam | Marketing

 
Beetel ropes in R Ashwin as its brand ambassador  
Beetel and its accessory brand FLiX have roped in Indian cricketer Ravichandran Ashwin as brand ambassador. Ashwin will endorse the company's products and services through advertising campaigns and several other promotional programmes.  
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Mam | Marketing

 
Vigor Media bags PR mandate for Dubai-based Danube Group  
Vigor Media Worldwide has bagged the PR mandate of diversified business conglomerate Danube Group. The role of Vigor Media Worldwide will be to build a strategic communication framework for the Dubai-based client and strengthen its leadership positioning in the industry.  
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Press Releases
» "The Magic Quill"New Fairytale
» IPL lovers can watch Tamil Cinema in a brand new format on 'Thirai Premier League'
» Zee Bangla took the digital route to celebrate this years' Poila Boishakh
» Zee Biskope world television premiere of Babli Ke Baraat
More News From Indian Television
Krishna Prasad named The Hindu's group editorial officer
The Hindu Group Publishing, which owns The Hindu, The Hindu BusinessLine, Frontline, and Sportstar, has appointed Krishna Prasad as the group editorial officer. Prasad is the former editor-in-chief of Outlook magazine, and former editor of Vijay Times, a Times of India publication............................................................ Read More...
 
Amazon Prime hits 200 million subscribers
Amazon Prime, which comprises the e-commerce giant's video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.............................................................. Read More...
 
IFTPC urges Maharashtra govt to allow TV, film post-production
Days after the Maharashtra government shut down all film and television shoots in the state to combat the spread of Covid2019 infections, the Indian Film and Television Producers Council (IFTPC) has beseeched the Shiv Sena-led ruling dispensation to at least permit post-production work in the studios to help the industry get back on its feet............................................................... Read More...
 
More News From India
     
»   BE Exclusive: Snapdeal to promote value e-commerce in its new ad splash
»   Luminous shows 'beauty of fans' in latest campaign with Sachin Tendulkar
    Source: ET BrandEquity
»   Magicpin spoofs CRED's viral advertisement on Cred coins
»   Pay-TV industry to reach $12.3 bn revenue in India by 2025: Report
    Source: Livemint
»   OTT platforms need ad money to build a sustainable business. But where are the advertisers?
»   Sonu Sood appointed brand ambassador for Punjab's anti-COVID vaccination programme
    Source: ET
»   Event Announcement: IT Rules 2021 and Intermediaries; Apr 23 #Ad
    Source: Medianama
»   Insurance: Irdai cracks down on misleading ads
    Source: FE
»   Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here
    Source: BS
»   Akshay Kumar, Dabur India immunity boosting 'Chyawanprash' ad massively trolled after actor tests COVID positive
    Source: Zee News
»   Jackie Shroff is a Zumba enthusiast in new ad; know about the benefits of this dance workout
    Source: Indian Express
»   Lamborghini Ad Personam: Top Five Things to Know About Car Customization Program
    Source: News18
»   Budget cuts and ad hoc policies add to Golconda Fort's ruin
    Source: The Hindu
     
More National News
     
»   Verizon Media's ID-free targeted ad solution, explained
»   GumGum blasts contextual ad copycats after its $75m fundraiser
    Source: The Drum
»   Fashion brand ASOS praised for featuring model with cochlear implant in earrings ad
»   Las Vegas Sands debuts ad campaign in push to bring casinos to Texas
    Source: Fox Business
»   As publishers recognize the true cost of malvertising, recent cases highlight the damage
    Source: Digiday
»   Snap breaks out: How the 'camera company' found its groove during the pandemic
    Source: CNBC
»   How product placements may soon be added to classic films
    Source: BBC
»   The tech giants' diet is bad for everyone's health David Mitchell
    Source: The Guardian
»   Amazon Surpasses 10% of U.S. Digital Ad Market Share
    Source: WSJ
»   Impossible launches its first national video ad campaign and decouples 'plant' from 'meat'
    Source: CNet
»   I'm in charge of ads at Google. Here's how we can restore trust in the ad industry
    Source: Fortune
    House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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