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16 April 2021 Volume 13 Issue No:07
 

Mam | Media and Advertising

 
Bhima Jewellers breaks stereotypes with its 'Pure as Love' campaign  
What is it like to be trapped in a body that you feel does not belong to you? To have your own inner and outer selves conflict with each other? And if that were not enough, to have the society look at you as a queer. These are emotions and thought processes that transgender persons and LGBTQAI+ individuals go through in India.
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Mam | Media and Advertising

 
Puneet Das elevated to Tata packaged beverages president India & south Asia  
Tata Consumer Products (TCP) has elevated Puneet Das as president - packaged beverages, India and south Asia. Das, who has been associated with Tata Consumer Products since 2017, was earlier senior vice president- marketing for the India beverages business.  
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Mam | Marketing

 
Ayushmann Khurrana is new face of Tecno Mobile  
Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy 'Stop at Nothing' and bolster its position among smartphone users.  
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Mam | Marketing

 
How Nestle Milkybar is bringing 'Wonders of Ocean' to kids in their homes  
For kids, the last year was pretty desultory - stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again - once again depriving the little ones of the endless possibilities and adventures that the world offers.  
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Mam | Marketing

 
Dentsu's content creation engine now leverages the power of GPT-3 model  
Dentsu Asia Pacific's Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) - the media-marketing giant's proprietary consumer insight and intelligence platform for creative and performance marketers.  
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Mam | Media and Advertising

 
MPL says 'Hai Akal, Khelo MPL' in IPL 2021 campaign  
Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme 'Hai Akal, Khelo MPL', the adverts feature a humanoid brain as the protagonist, driving in the message that anyone with 'akal' (brains) can play the game.  
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Mam | Media and Advertising

 
Kapiva assigns brand planning & creative duties to Enormous Brands  
Independent creative agency Enormous Brands has bagged the brand planning and creative duties of Ayurvedic brand Kapiva. The account was won following a multi-agency pitch and will be managed from the agency's Mumbai office.  
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Press Releases
» IPL lovers can watch Tamil Cinema in a brand new format on 'Thirai Premier League'
» Zee Bangla took the digital route to celebrate this years' Poila Boishakh
» Zee Biskope world television premiere of Babli Ke Baraat
» MNX celebrates cricket season with MNX Super League
More News From Indian Television
TV-owning households grew 6.9% to reach 210 million: BARC report
Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India's television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report released by BARC........................................................... Read More...
 
Weekend curfew in Delhi, cinema halls to operate with only 30 per cent occupancy
After witnessing the highest ever single-day spike in the number of Covid2019 cases, the Delhi government has decided to impose a strict weekend curfew in the national capital, starting 10 pm on Friday. The AAP government has also ordered all the malls, auditoriums and spas to shut shop from 16 April till further orders.............................................................. Read More...
 
IFTPC proposes Bio-Bubble plan before Maharashtra Govt
Film and TV land juddered to a halt on Wednesday after the Maharashtra government imposed a ban on filming for a period of two weeks owing to the skyrocketing cases of Covid2019 in the state. The new order is part of the Break The Chain guidelines, that states all shoots of films, television and advertisement will be put on hold from 14 April to 1 May.............................................................. Read More...
 
More News From India
     
»   Luminous shows 'beauty of fans' in latest campaign with Sachin Tendulkar
»   Tata Motors inspires to overcome barriers in uncertain times
    Source: ET BrandEquity
»   How Amazon strong-arms partners using its power across multiple businesses
»   IPL 2021: Short video app Roposo and Glance partner with CSK
    Source: Livemint
»   OTT platforms need ad money to build a sustainable business. But where are the advertisers?
»   Sonu Sood appointed brand ambassador for Punjab's anti-COVID vaccination programme
    Source: ET
»   Event Announcement: IT Rules 2021 and Intermediaries; Apr 23 #Ad
    Source: Medianama
»   Fantasy Akhada rolls out its latest campaign 'Asli Akhada'
    Source: FE
»   Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here
    Source: BS
»   Akshay Kumar, Dabur India immunity boosting 'Chyawanprash' ad massively trolled after actor tests COVID positive
    Source: Zee News
»   Jackie Shroff is a Zumba enthusiast in new ad; know about the benefits of this dance workout
    Source: Indian Express
»   US Woman Wants Her 'Demonic, Child-hating' Chihuahua to be Adopted, Puts up Candid Ad
    Source: News18
»   Ascent of a woman: an ad film that traces the journey of a transwoman
    Source: The Hindu
     
More National News
     
»   Verizon Media's ID-free targeted ad solution, explained
»   GumGum blasts contextual ad copycats after its $75m fundraiser
    Source: The Drum
»   Fashion brand ASOS praised for featuring model with cochlear implant in earrings ad
»   Las Vegas Sands debuts ad campaign in push to bring casinos to Texas
    Source: Fox Business
»   Snap breaks out: How the 'camera company' found its groove during the pandemic
    Source: CNBC
»   Deep Dive: How AI steered The Ad Council's campaigns during crisis
    Source: Digiday
»   Facebook ran ads for a fake 'Clubhouse for PC' app planted with malware
    Source: TC
»   The tech giants' diet is bad for everyone's health David Mitchell
    Source: The Guardian
»   Amazon Surpasses 10% of U.S. Digital Ad Market Share
    Source: WSJ
»   Impossible launches its first national video ad campaign and decouples 'plant' from 'meat'
    Source: CNet
»   I'm in charge of ads at Google. Here's how we can restore trust in the ad industry
    Source: Fortune
    House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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