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Mam | Media and Advertising
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Bhima Jewellers breaks stereotypes with its 'Pure as Love' campaign |
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What is it like to be trapped in a body that you feel does not belong to you? To have your own inner and outer selves conflict with each other? And if that were not enough, to have the society look at you as a queer. These are emotions and thought processes that transgender persons and LGBTQAI+ individuals go through in India. |
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Mam | Marketing
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Ayushmann Khurrana is new face of Tecno Mobile |
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Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy 'Stop at Nothing' and bolster its position among smartphone users. |
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Mam | Marketing
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Dentsu's content creation engine now leverages the power of GPT-3 model |
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Dentsu Asia Pacific's Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) - the media-marketing giant's proprietary consumer insight and intelligence platform for creative and performance marketers. |
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Mam | Media and Advertising
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MPL says 'Hai Akal, Khelo MPL' in IPL 2021 campaign |
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Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme 'Hai Akal, Khelo MPL', the adverts feature a humanoid brain as the protagonist, driving in the message that anyone with 'akal' (brains) can play the game. |
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