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14 April 2021 Volume 13 Issue No:05
 

Mam | Marketing

 
Impact's Sanjay Kaul starts second innings with new venture LMCE  
Days after stepping down as Impact Group CEO, Sanjay Kaul has launched a new start-up, Last Mile Channel Enhancement (LMCE) – a tech-enabled b2b aggregator for brands keen to foray into the rural market. As the name suggests, LMCE aims to solve the last mile challenges for brands.
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Mam | Marketing

 
Cannes Lions 2021: Seven Indians part of the jury panel  
The jury line-up for Cannes Lions (International Festival of Creativity) that will take place from 21-25 June has been revealed. Organisers of the annual gala celebrating the advertising, marketing, and communications network, have scrapped the on-ground event due to Covid fears, and have taken the digital route.  
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Mam | Media and Advertising

 
Gangster Pankaj Tripathi shows his love for Nilon's products  
Condiments brand Nilon's has rolled out a new campaign - Isme Pyaar Mila Hai, highlighting the brand products across television and digital platforms with Pankaj Tripathi as its face. The campaign consists a series of quirky and comical ad films that highlight the superior quality ingredients and attention to the smallest detail that the processed food company employs.  
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Mam | Media and Advertising

 
Kewal Kapoor joins Fun2 app as consultant global advisor & creative strategist  
Sports and entertainment video sharing platform Fun2 app has onboarded Kewal Kapoor as consultant global advisor & creative strategist. He brings with him industry insights, vast experience in creative strategy and brand development, and innovative experience to the business gained in the largest and most successful brands worldwide.  
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Mam | Marketing

 
Kansai Nerolac wishes happy new beginnings with #ColoursThatCare  
Considered as the start of the Hindu new year, Gudi Padwa, as it is known in Maharashtra, has always been looked upon as one of the most auspicious days of the year, as it brings prosperity, happiness, and success into our homes.  
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Mam | Media and Advertising

 
315Work Avenue offers to protect you from 'Indiranagar Gunda' Rahul Dravid  
If there was one thing that bowled over netizens this weekend, it was Rahul Dravid's dramatic turn as 'Indiranagar ka gunda' in a Cred advertisement. Otherwise known for his cool persona, a commercial managed to do what the fiercest bowlers and toughest competition couldn't - get Dravid to lose his cool.  
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Mam | Media and Advertising

 
Sun Pharma's Revital H salutes the 'Farzdaar Rozedaar' this Ramadan  
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign for Ramadan, that salutes the Farzdaar Rozedaar. In this new campaign conceptualised by Lowe Lintas Mumbai, Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramadan.  
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Press Releases
» Zee Biskope world television premiere of Babli Ke Baraat
» MNX celebrates cricket season with MNX Super League
» Zee Tamil show adds flavour to this year's Tamil Puthandu celebrations
» Star Vijay gears up for premiere of Mookkuththi Amman
More News From Indian Television
Pay-TV revenue to grow at 7 per cent CAGR over 2020-25: MPA report
India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV connections have more than doubled in Indian households, though data in the public domain indicates there still remain an additional 100 million homes to penetrate......................................................... Read More...
 
HC notice to Karnataka govt, MIB over obscene content in media
The Karnataka high court has sought the state government's response in a public interest litigation (PIL) to issue directions to frame statutory rules to prevent publication of indecent and obscene content as part of the news programme in electronic and print media............................................................. Read More...
 
IPL 2021: Short video app Roposo & Glance partner with CSK
InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. ............................................................ Read More...
 
More News From India
     
»   IPL 2021: Short video app Roposo and Glance partner with CSK
»   Digit Insurance launches first ad campaign featuring Virat Kohli
    Source: Livemint
»   Sonu Sood appointed brand ambassador for Punjab's anti-COVID vaccination programme
»   What You Need to Know Before Buying through FB, Instagram
    Source: ET
»   Publicis, The Trade Desk partner as ad tracking loses steam online
»   Noise onboards Rishabh Pant as brand ambassador for smartwatch category
    Source: ET BrandEquity
»   Mumbai Police uses Rahul Dravid's viral Indiranagar Ka Gunda ad to share message on masks
    Source: India Today
»   Fantasy Akhada rolls out its latest campaign 'Asli Akhada'
    Source: FE
»   Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here
    Source: BS
»   Akshay Kumar, Dabur India immunity boosting 'Chyawanprash' ad massively trolled after actor tests COVID positive
    Source: Zee News
»   Five start-ups turn unicorns in just a week, raise cumulative USD 1.2 billion
    Source: New Indian Express
»   73-Year-Old Karnataka Teacher's Viral Matrimonial Ad for Older Man Catches 69-Year-Old Engineer's Eye
    Source: News18
»   Google's App Store Privacy Labels: What They Mean for Your Data and Privacy
    Source: NDTV
     
More National News
     
»   Satan secures role at Mint Mobile's competitor after Match.com romance
»   Ad of the day: Orbitz encourages LGBTQ+ consumers to 'travel as you are'
    Source: The Drum
»   Deep Dive: How AI steered The Ad Council's campaigns during crisis
    Source: Digiday
»   Facebook ran ads for a fake 'Clubhouse for PC' app planted with malware
    Source: TC
»   The tech giants' diet is bad for everyone's health David Mitchell
    Source: The Guardian
»   Amazon Surpasses 10% of U.S. Digital Ad Market Share
    Source: WSJ
»   tvScientific Rolls Out CTV Advertising Platform
    Source: TV Technology
»   Impossible launches its first national video ad campaign and decouples 'plant' from 'meat'
    Source: CNet
»   Pair Alphabet stock with this name to capitalize on digital ad spend, trader says
    Source: CNBC
»   I'm in charge of ads at Google. Here's how we can restore trust in the ad industry
    Source: Fortune
»   AI could help advertisers recover from loss of third-party cookies
    Source: VB
»   Facebook says ACCC's ad tech probe makes a number of incorrect assumptions
    Source: ZD Net
    House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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