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12 April 2021 Volume 13 Issue No:03
 

Mam | Marketing

 
Thomas Cook's Abraham Alapatt on looking beyond the pandemic  
Travel and tourism were among the first sectors to be hit in 2020, due to the outbreak of the Covid2019 pandemic and the resultant closure of borders. It has also been one of the most affected industries and probably will take the longest to revive, with both leisure and business travel taking the brunt.
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Mam | Media and Advertising

 
Rahul 'The Wall' Dravid's calm facade cracks in new Cred ad  
How many times have you seen the Indian cricket team's former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, 'The Wall', as he's been dubbed for his rock solid Test match innings.  
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Mam | Media and Advertising

 
After Ekatvam, Tanishq highlights India's cultural diversity in new campaign  
After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition for its wedding exclusive sub-brand Rivaah.  
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Mam | Marketing

 
Ariel's #SonsShareTheLoad is WARC's most awarded work for media excellence  
Ariel India's 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World Advertising Research Centre (WARC) is an online marketing intelligence service that provides an independent benchmark for excellence in creativity, media, and effectiveness.  
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Mam | Media and Advertising

 
Greenply ropes in Boman Irani to convey importance of safe air in our homes  
People have been confined to their homes for over a year, guarding themselves against the spread of the novel Coronavirus, which is mostly spread through air.  But have they ever considered the dangers that dwell unnoticed within our homes? This is the question raised by Greenply Industries in its latest brand campaign.  
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Mam | Media and Advertising

 
Krista Thomas joins InMobi Marketing Cloud as SVP & global head - marketing  
InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform. In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and influence of the company.  
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Television | TV Channels

 
BARC week 13: Reckitt leads advertisers list  
The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021. The data reflects the top 10 advertisers and brands across genres on India's television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 13 of 2021  
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Press Releases
» The 74th BAFTA Awards to stream exclusively on SonyLIV
» Colors Tamil brings Direct Television Premiere of 'Sarbath'
» BBC News Gujarati now live on Jio TV
» Q India hits goal of 100 Million TV homes
More News From Indian Television
Big FM onboards as official radio partners of Rajasthan Royals
It's that time of the year again, which cricket fans have been waiting for with bated breath. The 14th edition of the Indian Premier League (IPL) is here and the excitement is palpable. Radio channel Big FM has partnered with the IPL team Rajasthan Royals for the second consecutive year as its official radio partner......................................................... Read More...
 
TRAI extends deadline for submissions in satellite-based connectivity paper
The Telecom Regulatory Authority of India (TRAI) has extended the deadline for stakeholders to submit their suggestions on satellite-based connectivity for low-bit rate applications to 23 April. The telecom regulator had floated a discussion paper on 12 March seeking views to make satellite communications more affordable in the country........................................................... Read More...
 
Court dismisses Mumbai cop's defamation plaint against Arnab Goswami
A Mumbai sessions court has dismissed the defamation complaint filed by deputy commissioner of police of Mumbai Abhishek Trimukh against Republic TV editor-in-chief Arnab Goswami, his wife Samyabrata Ray Goswami, and ARG Outlier Media.......................................................... Read More...
 
More News From India
     
»   Sonu Sood appointed brand ambassador for Punjab's anti-COVID vaccination programme
»   What You Need to Know Before Buying through FB, Instagram
    Source: ET
»   IPL 2021: Short video app Roposo and Glance partner with CSK
»   Digit Insurance launches first ad campaign featuring Virat Kohli
    Source: Livemint
»   Publicis, The Trade Desk partner as ad tracking loses steam online
»   Noise onboards Rishabh Pant as brand ambassador for smartwatch category
    Source: ET BrandEquity
»   Mumbai Police uses Rahul Dravid's viral Indiranagar Ka Gunda ad to share message on masks
    Source: India Today
»   Fantasy Akhada rolls out its latest campaign 'Asli Akhada'
    Source: FE
»   Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here
    Source: BS
»   Akshay Kumar, Dabur India immunity boosting 'Chyawanprash' ad massively trolled after actor tests COVID positive
    Source: Zee News
»   Five start-ups turn unicorns in just a week, raise cumulative USD 1.2 billion
    Source: New Indian Express
»   73-Year-Old Karnataka Teacher's Viral Matrimonial Ad for Older Man Catches 69-Year-Old Engineer's Eye
    Source: News18
»   Google's App Store Privacy Labels: What They Mean for Your Data and Privacy
    Source: NDTV
     
More National News
     
»   Satan secures role at Mint Mobile's competitor after Match.com romance
»   Ad of the day: Orbitz encourages LGBTQ+ consumers to 'travel as you are'
    Source: The Drum
»   Deep Dive: How AI steered The Ad Council's campaigns during crisis
    Source: Digiday
»   Facebook ran ads for a fake 'Clubhouse for PC' app planted with malware
    Source: TC
»   The tech giants' diet is bad for everyone's health David Mitchell
    Source: The Guardian
»   Amazon Surpasses 10% of U.S. Digital Ad Market Share
    Source: WSJ
»   Impossible launches its first national video ad campaign and decouples 'plant' from 'meat'
    Source: CNet
»   Pair Alphabet stock with this name to capitalize on digital ad spend, trader says
    Source: CNBC
»   I'm in charge of ads at Google. Here's how we can restore trust in the ad industry
    Source: Fortune
»   AI could help advertisers recover from loss of third-party cookies
    Source: VB
»   tvScientific Rolls Out CTV Advertising Platform
    Source: TV Technology
»   Facebook says ACCC's ad tech probe makes a number of incorrect assumptions
    Source: ZD Net
    House panel investigating YouTube for advertising practices on kids' platform
    Source: The Hill
     
 
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