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Mam | Marketing
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Thomas Cook's Abraham Alapatt on looking beyond the pandemic |
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Travel and tourism were among the first sectors to be hit in 2020, due to the outbreak of the Covid2019 pandemic and the resultant closure of borders. It has also been one of the most affected industries and probably will take the longest to revive, with both leisure and business travel taking the brunt. |
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Mam | Media and Advertising
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Rahul 'The Wall' Dravid's calm facade cracks in new Cred ad |
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How many times have you seen the Indian cricket team's former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, 'The Wall', as he's been dubbed for his rock solid Test match innings. |
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Mam | Media and Advertising
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After Ekatvam, Tanishq highlights India's cultural diversity in new campaign |
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After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition for its wedding exclusive sub-brand Rivaah. |
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Mam | Media and Advertising
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Greenply ropes in Boman Irani to convey importance of safe air in our homes |
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People have been confined to their homes for over a year, guarding themselves against the spread of the novel Coronavirus, which is mostly spread through air. But have they ever considered the dangers that dwell unnoticed within our homes? This is the question raised by Greenply Industries in its latest brand campaign. |
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Television | TV Channels
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BARC week 13: Reckitt leads advertisers list |
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The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021.
The data reflects the top 10 advertisers and brands across genres on India's television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 13 of 2021 |
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