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30 September 2020 Volume 11 Issue No:67

MAM | Marketing

 
Revolutionising ecommerce: How technology is stepping up in the game  
Ecommerce businesses are having a field time, reaping the benefits of an otherwise massive calamity. More and more people are getting online for shopping everything from grocery to apparel, to automobile.    
Read More...  

Television | Production House

 
Endemol Shine gets ready for a different Bigg Boss 14 season  
The three most popular features of Bigg Boss are- its host Salman Khan, Bigg Boss' voice and finally the house. These three actually form the backdrop of every image that a viewer has about Bigg Boss throughout a season's journey.  
Read More...  

MAM | Marketing

 
The Ad Club re-elects Partho Dasgupta as president  
Advertising, Marketing and media industry's apex body - The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its sixty sixth annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body.  
Read More...  

MAM | Marketing

 
BharatMatrimony ads draw parallels between cricket & marriage  
BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back with its cool contextual posts driving social engagement and this time it is relating cricket with marriage.  
Read More...  

MAM | Marketing

 
GoDaddy launches second phase Bijness Bhai campaign in India  
GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India - Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business.  
Read More...  
   
 
Press Releases
» Times Internet's M360 partners with Google to enable effective monetization for digital publishers
» Chandramukhi: Amitabh Bachchan Starrer AB Aani CD Filmmakers To Go On Floor With The First Big Banner Marathi Film Since Outbreak Of COVID-19
» PROMAX INDIA IS THRILLED TO ANNOUNCE AN ADDITION TO AN EVEN MORE STELLAR LINE-UP OF SPEAKERS for 'Re-Invent' PROMAX INDIA VIRTUAL 2020 -CONFERENCE & AWARDS LIVE on 7th, 8th & 9th of October, 2020
» The Kitchen Is Set Ablaze Once More As Famed Reality Show MasterChef Australia Season 8 Airs Weekdays On Zee Cafe
More News From Indian Television
Viacom18's global push with international animation series
Entertaining kids on television is not a child's play. Many an Indian broadcaster will agree. But Viacom18 owned Nickelodeon India has managed to do it well by bringing to life iconic characters like Motu Patlu, Gattu Battu, Shiva and Rudra amongst several others...................................................................................... Read More...
 
Why Zee Bangla's Samrat Ghosh is looking forward to Durga Puja
Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in the industry. A large part of 2020 has been a bit of a washout for the channels that he runs, at least in terms of the topline. ..................................................................... Read More...
 
How OTT platforms stay innovative in a cluttered market
As OTT platforms are making all the necessary moves to keep the users hooked, these players are realising that innovation is the key mantra to achieve this objective. To keep up with the pace with which users are adapting to streaming services, most of the players in the ecosystem are scaling up their offerings.......................................................... Read More...
 
More News From India
   
»   Sonu Sood's UNDP award makes his personal brand even taller
»   Great Learning appoints Aparna Mahesh as CMO
»   Fastrack highlights being a diva among Gen Z in new campaign
    Source: ET Brandequity
»   Partho Dasgupta re-elected as president of The Advertising Club
»   BrandWagon Conclave 2020: How advertising revenue on TV is set to return
    Source: Financial Express
»   Brands shift focus of ads to senior citizens
»   Streaming platforms double paid subscribers in India during covid
    Source: Live Mint
»   Why the new farm Bills should excite the advertising ecosystem
    Source: BS
»   Ex-Bernie Sanders staffers promote Joe Biden to Latinos in Iowa, Nevada
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   Will take some time for MS Dhoni to get back old touch, says Sourav Ganguly
    Source: New Indian Express
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   No more online order or discounts on liquor, says Maharashtra excise department
    Source: Hindustan Times
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   U.S. expected to sue Google next week as DOJ seeks support from states
    Source: Reuters
     
 
More National News
   
»   Demand Justice launches seven-figure ad buy for SCOTUS fight
»   HHS ad blitz sputters as celebrities back away
    Source: Politico
»   Reddit's UK ad pitch: 'I'd want to know what people really think about my product'
»   Customers like ads on TikTok, but marketers prefer YouTube
    Source: The Drum
»   A Democratic super PAC releases an ad hitting Trump on the pandemic to kick off a $57 million October.
    Source: NY Times
»   Biden, Trump presidential campaigns ramp up Supreme Court ad wars
    Source: Fox Business
»   Apple's 'privacy' changes undermine international advertising best practices
    Source: VB
»   Jewish Democratic Council compares Trump's America to 1930s Germany in new ad
    Source: The Hill
»   Why are you seeing this digital political ad? No one knows!
    Source: Vox
»   Seven Types Of Engaging Visual Content For Social Media Ads
    Source: Forbes
»   Quavo Shines in Custom Aku Aku Ice in 'Crash Bandicoot 4' Ad
    Source: Billboard
»   Trump campaign floods digital airwaves with debate day ad blitz
    Source: CBS News
»   Dan Crenshaw's Texas campaign ad looks like a Hollywood action movie trailer
    Source: NY Post
 
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