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29 September 2020 |
Volume 11 Issue No:66 |
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MAM | Media And Advertising
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IAA appoints Megha Tata as president |
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The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and was elected as vice president of the association last year.
The association announced the appointment in a tweet congratulating Tata on her new role. |
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iWorld | OTT
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How OTT platforms stay innovative in a cluttered market |
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As OTT platforms are making all the necessary moves to keep the users hooked, these players are realising that innovation is the key mantra to achieve this objective. To keep up with the pace with which users are adapting to streaming services, most of the players in the ecosystem are scaling up their offerings. |
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MAM | Marketing |
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iD Fresh Foods' new spot pushes ready-to-cook idly-dosa batter |
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iD Fresh Food has come up with a new campaign #MadeWithLove. The campaign depicts iD as an integral part of the Indian family. We see a joyous child-welcoming her parents and newborn sibling home, with a delectable spread of fresh crispy dosas and soft, fluffy idlis - made with the help of her doting grandma. |
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MAM | Marketing
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Brands leverage Rahul Tewatia moment |
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Over the years, IPL has given birth to several big stars who haven't just entertained the crowds but went ahead to become viral-sensation.
The latest to be a part of that elite club is Rajasthan Royals' Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab and turned into an overnight sensation.
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More News From Indian Television |
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News18's extensive programming for Bihar assembly elections |
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As the excitement builds up for the upcoming assembly elections in Bihar, the first amidst the Covid2019 pandemic, major political parties are gearing up for a fierce battle. Capturing the latest happenings from ground zero, News18 Network's News18 India and News18 Bihar-Jharkhand, have lined-up extensive programming..................................................................................... Read More... |
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BARC is not keen to take part in industry rivalry: Sunil Lulla |
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Eight years ago India's viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several Telecom Regulatory Authority of India (TRAI) interventions that resulted in the shutting down of viewership ratings as an industry currency by Tam Media Research. ......................................................... Read More... |
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ALTBalaji seeing rapid uptake in tier II & III cities during post-Covid period |
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Going beyond the initial metro syndrome, over-the-top (OTT) platforms in India are seeing massive adoption in tier II, tier III cities, and even in rural areas. The massification is happening faster than it was predicted courtesy to content in Indian languages, better bandwidth, easier payment options...................................................................... Read More... |
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