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29 September 2020 Volume 11 Issue No:66

Specials | Event Coverage

Industry leaders to discuss tips on enhancing virtual shopping experience in new normal  
It's no new news that the impact of Covid2019 has been massive on digitisation and virtual properties. With people stuck at home, everything from studies to work, to shopping has moved online and this has given the e-commerce industry a once-in-a-lifetime opportunity to get new consumers on board and hook them to their apps and websites.    
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MAM | Media And Advertising

IAA appoints Megha Tata as president  
The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and was elected as vice president of the association last year. The association announced the appointment in a tweet congratulating Tata on her new role.  
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iWorld | OTT

How OTT platforms stay innovative in a cluttered market  
As OTT platforms are making all the necessary moves to keep the users hooked, these players are realising that innovation is the key mantra to achieve this objective. To keep up with the pace with which users are adapting to streaming services, most of the players in the ecosystem are scaling up their offerings.  
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MAM | Marketing

iD Fresh Foods' new spot pushes ready-to-cook idly-dosa batter  
iD Fresh Food has come up with a new campaign #MadeWithLove. The campaign depicts iD as an integral part of the Indian family. We see a joyous child-welcoming her parents and newborn sibling home, with a delectable spread of fresh crispy dosas and soft, fluffy idlis - made with the help of her doting grandma.  
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MAM | Marketing

Brands leverage Rahul Tewatia moment  
Over the years, IPL has given birth to several big stars who haven't just entertained the crowds but went ahead to become viral-sensation. The latest to be a part of that elite club is Rajasthan Royals' Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab and turned into an overnight sensation.  
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Press Releases
» The Kitchen Is Set Ablaze Once More As Famed Reality Show MasterChef Australia Season 8 Airs Weekdays On Zee Café
» HistoryTV18 investigates the world's most inexplicable mysteries on 'The UnXplained with William Shatner'
» Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans
» MevoFit launches Bold Fitness Band and Smartwatch in India
More News From Indian Television
News18's extensive programming for Bihar assembly elections
As the excitement builds up for the upcoming assembly elections in Bihar, the first amidst the Covid2019 pandemic, major political parties are gearing up for a fierce battle. Capturing the latest happenings from ground zero, News18 Network's News18 India and News18 Bihar-Jharkhand, have lined-up extensive programming..................................................................................... Read More...
BARC is not keen to take part in industry rivalry: Sunil Lulla
Eight years ago India's viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several Telecom Regulatory Authority of India (TRAI) interventions that resulted in the  shutting down of viewership ratings as an industry currency by Tam Media Research. ......................................................... Read More...
ALTBalaji seeing rapid uptake in tier II & III cities during post-Covid period
Going beyond the initial metro syndrome, over-the-top (OTT) platforms in India are seeing massive adoption in tier II, tier III cities, and even in rural areas. The massification is happening faster than it was predicted courtesy to content in Indian languages, better bandwidth, easier payment options...................................................................... Read More...
More News From India
»   The Advertising Club refunds Abby 2020 entry fees to entrants
»   Audible India's new ads talk about "books, stories, life lessons and more"
    Source: ET Brandequity
»   Streaming platforms double paid subscribers in India during covid
»   Clorox's new CEO is racing to keep wipes on store shelves
    Source: Live Mint
»   Why the new farm Bills should excite the advertising ecosystem
    Source: BS
»   Myntra announces Disha Patani as its brand ambassador
    Source: Financial Express
»   Career success also depends on how well you tell a story: Here's how to master the art
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   GOP invests $10M in boosting Trump with Barrett confirmation
    Source: New Indian Express
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   No more online order or discounts on liquor, says Maharashtra excise department
    Source: Hindustan Times
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   Popular game arcade Smaaash shuts down as pandemic hits business
    Source: Reuters
More National News
»   Customers like ads on TikTok, but marketers prefer YouTube
»   That was a B2B ad? How the pandemic forced business marketers to pivot forever
    Source: The Drum
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
»   Even in Streaming TV, Advertisers Are Dealing With Fraud
    Source: WSJ
»   New Biden campaign ad jabs at Trump's reported $750 income tax payments
    Source: The Hill
»   Amazon's new Ring drone stops the world's most hapless thief in bass-slapping ad
    Source: The Verge
»   Lincoln Project places anti-Trump ads in military newspapers
    Source: The Hill
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
    Source: The Guardian
»   3 Min CMO Read: The Truly High Cost Of "Efficiency"
    Source: Forbes
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Dan Crenshaw's Texas campaign ad looks like a Hollywood action movie trailer
    Source: NY Post
»   Discovery buys ad tech startup as it readies new streaming video service
    Source: Fierce Video
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