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28 September 2020 Volume 11 Issue No:65

MAM | Marketing

 
Bollywood celebs, brands & the SSR controversy  
Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product in a famous cricketer's or actor's hands, and, lo and behold, it starts moving off the shop shelves.  
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Television | TV Channels

 
BARC is not keen to take part in industry rivalry: Sunil Lulla  
Eight years ago India's viewership monitoring agency Broadcast Audience Research Council (Barc) was born. Its conception was the result of an unhappy industry and several Telecom Regulatory Authority of India (TRAI) interventions that resulted in the death of Tam Media Research, the erstwhile ratings body.  
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MAM | Marketing

 
Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years  
Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising and promotions in the last five years. Linc Pen MD & CEO Deepak Jalan stated that the company achieved the best ever result in FY20 despite the loss of sales in the last few weeks.  
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MAM | Marketing

 
How Samsung helped Flipkart find its missing 'F'  
Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet 'F'. Some of the words in its tweets were like 'rom', 'itness', 'irst', 'inds', and others.  
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MAM | Marketing

 
Cadbury introduces two new flavours  
The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India's leading snacking brands like Cadbury Dairy Milk, 5Star, Oreo, Bournvita, etc. has announced the winning flavours of the 'go Madbury for Cadbury' campaign.  
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Press Releases
» Mathrubhumi Innovative Reporting on International day of Sign Language
» "What is the big October surprise Zee TV plans to unveil on 28th September?"
» Dangal TV to air iconic love saga Kitani Mohabbat Hai Season 2
» Zee Telugu unveils the title song of 'Nagabhairavi'
More News From Indian Television
Meet the Mentors, our leaders of global Bharat on TV9 Bharatvarsh
At a time when India has been hit hardest among emerging economies, our entrepreneurs have stood strong in the face of economic headwinds.................................................................................... Read More...
 
IBF appointes Star & Disney India's K. Madhavan as president Pictures Networks India features in list of India's best workplaces for 2020
At the twenty-first annual general meeting (AGM) of the Indian Broadcasting Foundation (IBF), held on September 25, 2020, the IBF Board has elected Star & Disney India's MD K. Madhavan as the foundation's new president...................................................................... Read More...
 
Jio overtakes Hathway wired broadband subscriber base in Jun-20
Mukesh Ambani's Reliance Jio Infocomm (Jio) has been the largest broadband internet services provider in the country - a major portion of its subscriber base is wireless internet - through the mobile phone. ........................................................ Read More...
 
More News From India
   
»   Streaming platforms double paid subscribers in India during covid
»   Clorox's new CEO is racing to keep wipes on store shelves
»   Trump ex-campaign Brad Parscale boss hospitalised amid threat to harm self
    Source: Live Mint
»   The Advertising Club refunds Abby 2020 entry fees to entrants
»   Audible India's new ads talk about "books, stories, life lessons and more"
    Source: ET Brandequity
»   Why the new farm Bills should excite the advertising ecosystem
    Source: BS
»   Myntra announces Disha Patani as its brand ambassador
    Source: Financial Express
»   Career success also depends on how well you tell a story: Here's how to master the art
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   GOP invests $10M in boosting Trump with Barrett confirmation
    Source: New Indian Express
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   No more online order or discounts on liquor, says Maharashtra excise department
    Source: Hindustan Times
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   Popular game arcade Smaaash shuts down as pandemic hits business
    Source: Reuters
     
 
More National News
   
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
»   Even in Streaming TV, Advertisers Are Dealing With Fraud
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
    Source: WSJ
»   Customers like ads on TikTok, but marketers prefer YouTube
»   That was a B2B ad? How the pandemic forced business marketers to pivot forever
    Source: The Drum
»   New Biden campaign ad jabs at Trump's reported $750 income tax payments
    Source: The Hill
»   Amazon's new Ring drone stops the world's most hapless thief in bass-slapping ad
    Source: The Verge
»   Lincoln Project places anti-Trump ads in military newspapers
    Source: The Hill
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
    Source: The Guardian
»   3 Min CMO Read: The Truly High Cost Of "Efficiency"
    Source: Forbes
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Dan Crenshaw's Texas campaign ad looks like a Hollywood action movie trailer
    Source: NY Post
»   Discovery buys ad tech startup as it readies new streaming video service
    Source: Fierce Video
 
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