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25 September 2020 |
Volume 11 Issue No:64 |
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MAM | Marketing
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Digital-first brands bet big on Dream11 IPL |
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Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The game cuts across all socio-economic boundaries, age-groups, geogrpahies and reaches to 196 million households with television sets. |
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Read More... |
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MAM | Marketing
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When Ikea got creative about sleep |
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Ikea, a global furniture and home furnishing brand, is promoting its sleep range products with clever print and outdoor campaign and positions itself as sleep expert.
Designed and conceptualised by Mother London, the ads focuses on the central theme of sleep and turn an energy drink. |
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Read More... |
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More News From Indian Television |
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KKR to invest Rs 5,500 crore in Reliance Retail Ventures |
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Reliance Industries Limited ("Reliance Industries") and Reliance Retail Ventures Limited ("RRVL") announced that global investment firm KKR will invest Rs 5,550 crore into RRVL, a subsidiary of Reliance Industries. ................................................................... Read More... |
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Salman Khan returns as super host of Bigg Boss 14 |
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Tables will turn as the most challenging year will now be challenged. Bogged down by the lockdown, shackled in chains of monotony and boredom, 2020 has been a year that laid complete waste to our best-made plans!.................................................................................. Read More... |
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IFFI Goa pushed forward to early 2021 |
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The fifty first edition of the International Film Festival of India (IFFI) which was to be held from 20-28 November in Goa was looking iffy thanks to the unabated spread the SARS COV2 virus in India......................................................... Read More... |
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