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25 September 2020 Volume 11 Issue No:64

MAM | Marketing

Digital-first brands bet big on Dream11 IPL  
Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The game cuts across all socio-economic boundaries, age-groups, geogrpahies and reaches to 196 million households with television sets.  
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MAM | Marketing

The Ad Club & AAAI decides to refund Abby 2020 entry fees  
The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. Abby Awards  presented by The Advertising Club is one such award that has been held for the past 50 years.  
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Television | TV Channels

Virtual Fireside Series: Watch BARC India CEO Sunil Lulla live on 25 September  
Taking ahead its virtual fireside series with leading professionals spearheading the broadcast industry in India, will be hosting BARC India CEO Sunil Lulla on 25 September 2020. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari.  
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MAM | Media And Advertising

FoxyMoron's national head for client relationships Prachi Bali talks about her new role  
While the industry battles arguably one of the most challenging issues of modern times, Prachi Bali has been promoted as the national head for client relationships at the full funnel creative and performance digital agency FoxyMoron.  
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MAM | Marketing

When Ikea got creative about sleep  
Ikea, a global furniture and home furnishing brand, is promoting its sleep range products with clever print and outdoor campaign and positions itself as sleep expert. Designed and conceptualised by Mother London, the ads focuses on the central theme of sleep and turn an energy drink.  
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Press Releases
» Dangal TV to air iconic love saga Kitani Mohabbat Hai Season 2
» Witness the valor showcased by the citizens as they fearlessly faced the terrorist attacks at the famed Taj hotel in the Zee Cinema premiere of Hotel Mumbai
» News First stings on launch day, gets Karnataka assembly talking on second day
» Top Innovative Video Marketing Trends for 2020
More News From Indian Television
KKR to invest Rs 5,500 crore in Reliance Retail Ventures
Reliance Industries Limited ("Reliance Industries") and Reliance Retail Ventures Limited ("RRVL") announced that global investment firm KKR will invest Rs 5,550 crore into RRVL, a subsidiary of Reliance Industries. ................................................................... Read More...
Salman Khan returns as super host of Bigg Boss 14
Tables will turn as the most challenging year will now be challenged. Bogged down by the lockdown, shackled in chains of monotony and boredom, 2020 has been a year that laid complete waste to our best-made plans!.................................................................................. Read More...
IFFI Goa pushed forward to early 2021
The fifty first edition of the International Film Festival of India (IFFI) which was to be held from 20-28 November in Goa was looking iffy thanks to the unabated spread the SARS COV2 virus in India......................................................... Read More...
More News From India
»   The Advertising Club refunds Abby 2020 entry fees to entrants
»   Audible India's new ads talk about "books, stories, life lessons and more"
    Source: ET Brandequity
»   Ace Awards 2020: WATConsult bags the award for 'Agency of the Year'
»   Myntra announces Disha Patani as its brand ambassador
    Source: Financial Express
»   TV advertising set to recover with IPL, original programming
»   Television ad revenue set to clock ₹34,100 cr this year
    Source: Live Mint
»   Why the new farm Bills should excite the advertising ecosystem
»   Centre spent Rs 393 cr on 'Beti Bachao Beti Padhao' ads since 2014: WCD
    Source: BS
»   This deal helped turn Google into an ad powerhouse. Is that a problem?
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   Popular game arcade Smaaash shuts down as pandemic hits business
    Source: Reuters
»   IPL 2020: Indian brands are a hit at these wickets
    Source: Hindustan Times
»   Disney+ Hotstar subscription plans: List of all plans, benefits and more
    Source: Indian Express
More National News
»   Customers like ads on TikTok, but marketers prefer YouTube
»   That was a B2B ad? How the pandemic forced business marketers to pivot forever
    Source: The Drum
»   Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
    Source: WSJ
»   Trump campaign runs ads falsely accusing Biden of using teleprompter on James Corden's show
    Source: CNN
»   Amazon's new Ring drone stops the world's most hapless thief in bass-slapping ad
    Source: The Verge
»   Lincoln Project places anti-Trump ads in military newspapers
    Source: The Hill
»   How To Improve Your Ad Spend Allocation With Incrementality
    Source: Forbes
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
    Source: WSJ
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
    Source: The Guardian
»   Dan Crenshaw's Texas campaign ad looks like a Hollywood action movie trailer
    Source: NY Post
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Discovery buys ad tech startup as it readies new streaming video service
    Source: Fierce Video
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