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24 September 2020 Volume 11 Issue No:63

MAM | Marketing

 
Saregama plots Carvaan's post-Covid journey  
Who buys a transistor radio in the times of iPods and apps?' Well that was the narrative until 2015. Then came Saregama's Carvaan which shattered that myth by launching what looked like a classical retro transistor radio, the kind we see in antique stores.  
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iWorld | OTT

 
How Netflix is scripting India story?  
This is an age of binge-watchers and Netflix is yet the undisputed king of the new era. Taking off with House of Cards to luring the audience to their screens with La Casa De Papel (Money Heist), the streaming giant has re-written the script of media and entertainment industry across the world.  
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iWorld | OTT

 
Industry experts to discuss how to differentiate and innovate OTT experience  
The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more important to retain consumers is a seamless viewing experience.  
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MAM | Marketing

 
Kansai Nerolac continues to sponsor Sunrisers Hyderabad  
In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league's thirteenth season.  
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MAM | Marketing

 
Acer India signs Sonu Sood as brand ambassador  
Acer India, the PC brand, has roped in Bollywood actor Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's innovative range of products across media platforms for campaign to talk about Acer's commitment to improving people's lives through technology.  
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Press Releases
» News First stings on launch day, gets Karnataka assembly talking on second day
» Cutting-edge, robotic, animal spies infiltrate the wild again in Sony BBC Earth's premiere 'Spy in the Wild 2'
» Top Innovative Video Marketing Trends for 2020
» Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela
More News From Indian Television
Disney+Hotstar VIP to stream Cosmos-Maya's animated series Dabanngg
Indian animation studio, Cosmos-Maya and Arbaaz Khan Productions have come together to adapt the Dabangg franchise into an animated series. This news comes right in line with the tenth anniversary celebration of the film franchise that introduced the character of Chulbul 'Robin Hood' Pandey for the first time in 2010................................................................... Read More...
 
Eros International unveils new identity for Eros STX Global Corp
Eros International Plc has changed its corporate name to Eros STX Global Corp. Along with the change in the corporate name, the brand has come with a new logo, a new website, and a new stock ticker ESGC for New York stock exchange.................................................................................. Read More...
 
SWA announces nominees for TV Shows category of SWA awards 2020
Screenwriters Association (SWA), the Indian guild of screenwriters and lyricists, announced the nominees for the TV Shows category of SWA Awards 2020. A jury comprising of eminent screenwriters selected nominees separately for story........................................................ Read More...
 
More News From India
   
»   TV advertising set to recover with IPL, original programming
»   Television ad revenue set to clock ₹34,100 cr this year
    Source: Live Mint
»   Acer India ropes in Sonu Sood as brand ambassador
»   MakeMyTrip's latest film inspires to reclaim joys of life
    Source: ET Brandequity
»   Anupriya Acharya replaces Ashish Bhasin as AAAI president
»   BrandWagon Conclave 2020: How advertising industry is on the route to revival
    Source: Financial Express
»   The DoubleClick deal that turned Google into ad giant. Is that a problem?
»   Centre spent Rs 393 cr on 'Beti Bachao Beti Padhao' ads since 2014: WCD
    Source: BS
»   This deal helped turn Google into an ad powerhouse. Is that a problem?
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   Popular game arcade Smaaash shuts down as pandemic hits business
    Source: Reuters
»   Trinamool's Nusrat Jahan's Pic On Dating App Ad, Probe On After Complaint
    Source: NDTV
»   Disney+ Hotstar subscription plans: List of all plans, benefits and more
    Source: Indian Express
     
 
More National News
   
»   How To Improve Your Ad Spend Allocation With Incrementality
»   Unintended Consequences Of Privacy Regulations? Reduction Of Ad Fraud?
    Source: Forbes
»   Liberal super PAC launches ads targeting vulnerable GOP senators over SCOTUS fight
»   Lincoln Project places anti-Trump ads in military newspapers
    Source: The Hill
»   With heart-wrenching ad campaign, Quebec hopes to drive home gravity of COVID-19 pandemic
    Source: CBC
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
    Source: WSJ
»   That was a B2B ad? How the pandemic forced business marketers to pivot forever
    Source: The Drum
»   Procter & Gamble Calls for Change to Annual TV Ad-Buying Process
    Source: WSJ
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
    Source: The Guardian
»   Lingerie brand faces accusations of Satanism over kinky video ad
    Source: NY Post
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Discovery buys ad tech startup as it readies new streaming video service
    Source: Fierce Video
»   Amazon reportedly prevents some device rivals from advertising competing products
    Source: CNBC
 
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