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23 September 2020 Volume 11 Issue No:62

MAM | Marketing

 
Online fantasy sports platforms & their IPL romance  
Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have laughed off the idea. However, a handful of techies believed in the possibility. They have not only turned it into a business but have developed an entire new category called online fantasy sports (OFS).  
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MAM | Marketing

 
Charanjeett Singh Arora quits Kinetic India  
GroupM-owned outdoor agency, Kinetic India co-chief executive officer (CEO) Charanjeet Singh Arora has resigned from his position. He is currently serving his notice period and has confirmed the exit to Indiantelevision.com.  
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MAM | Marketing

 
BharatPe ropes in 11 cricketers as brand ambassadors  
As the country gets ready to kickstart the festive season through cricket, BharatPe, India's leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors.  
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iWorld | OTT

 
Industry experts to discuss how to differentiate and innovate OTT experience  
The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more important to retain consumers is a seamless viewing experience.  
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MAM | Marketing

 
Festival season will be the golden quarter for ecommerce players: Criteo Report  
Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion days and Diwali. The report highlights the top trends observed for the highly thriving e-commerce market in India.  
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Press Releases
» &pictures launches its TV first initiative with a spine-chilling crime thriller 'Footfairy'
» 93% TV households do not watch news channels; media degenerated into becoming pet performing poodle of govt" former I&B minister, Manish Tewari to Kailashnath Adhikari, MD,Governance Now
» Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League
» Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela
More News From Indian Television
GoQuest Media signs international distribution rights for RATS
Global independent content distributor GoQuest Media has partnered with Czech production company Heaven's Gate to take the international distribution rights for the gripping crime thriller RATS (6 x 55') - a bold, hard-hitting drama about the Czech drug trade.................................................................. Read More...
 
Tata Sky Binge+ becomes available at lower price
Keeping customer interests at the forefront, Tata Sky has further fine-tuned the pricing of its android TV-powered smart set top box, Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens................................................................................. Read More...
 
upGrad fires on all cylinders; targets explosive growth
The pandemic has proven to be a boon for the edtech brands helping them clock more downloads and bag new subscribers. Students, across age groups, have adapted to online learning as schools and learning institutions were forcibly shuttered and and moved online........................................................ Read More...
 
More News From India
   
»   Philips celebrates self made Indians in new campaign with Virat Kohli
»   Dr. Rhazes ropes in Sourav Ganguly as brand ambassador
    Source: ET Brandequity
»   Anupriya Acharya replaces Ashish Bhasin as AAAI president
»   BrandWagon Conclave 2020: How advertising industry is on the route to revival
    Source: Financial Express
»   The DoubleClick deal that turned Google into ad giant. Is that a problem?
»   Centre spent Rs 393 cr on 'Beti Bachao Beti Padhao' ads since 2014: WCD
    Source: BS
»   Goldman's veteran deal makers pass the torch to new leaders
    Source: Live Mint
»   SGX Nifty up 60 points; here's what changed for market while you were sleeping
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   Popular game arcade Smaaash shuts down as pandemic hits business
    Source: Reuters
»   Trinamool's Nusrat Jahan's Pic On Dating App Ad, Probe On After Complaint
    Source: NDTV
»   Bitter butter: Amul's viral ad 'Not so masoom' spurs controversy
    Source: TOI
     
 
More National News
   
»   Ethical whitelisting: how brands can support positive change with their ad dollars
»   That was a B2B ad? How the pandemic forced business marketers to pivot forever
    Source: The Drum
»   Liberal super PAC launches ads targeting vulnerable GOP senators over SCOTUS fight
»   Lincoln Project places anti-Trump ads in military newspapers
    Source: The Hill
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
    Source: The Guardian
»   Lingerie brand faces accusations of Satanism over kinky video ad
    Source: NY Post
»   Ad format success factors for casual and hypercasual games
    Source: VB
»   Discovery buys ad tech startup as it readies new streaming video service
    Source: Fierce Video
»   Amazon reportedly prevents some device rivals from advertising competing products
    Source: CNBC
»   GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns
    Source: Fierce Pharma
»   Trump says Biden ad prompted his intervention on Big Ten football
    Source: Politico
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Black actor John Boyega cut out of British cologne ad in China
    Source: CBS News
 
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