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22 September 2020 Volume 11 Issue No:61

MAM | Marketing

upGrad fires on all cylinders; targets explosive growth  
The pandemic has proven to be a boon for the edtech brands helping them clock more downloads and bag new subscribers. Students, across age groups, have adapted to online learning as schools and learning institutions were forcibly shuttered and and moved online.  
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Television | TV Channels

Ten brands partner with season 12 of Kaun Banega Crorepati  
Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler.  
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MAM | Marketing

CarDekho focuses on personal mobility in its new spot  
CarDekho has launched its newest TV campaigns 'The everyday hero' championing the cause of personal mobility. As people have got accustomed to the new normal after the Covid2019 induced lockdown, there is a growing preference for personal mobility.  
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MAM | Media And Advertising

Bajaj Pulsar redefines the rules of motorcycle riding in the new normal  
Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And it is all set to blaze new trails in this new campaign that highlights the performance and technology of its range of motorcycles.  
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MAM | Marketing

Edtech brand Great Learning tells perseverance is key to success  
Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled, 'Power Ahead - Jo Seekhta Hai Wahi Aage Badhta Hai'.  
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Press Releases
» &pictures launches its TV first initiative with a spine-chilling crime thriller 'Footfairy'
» 93% TV households do not watch news channels; media degenerated into becoming pet performing poodle of govt" former I&B minister, Manish Tewari to Kailashnath Adhikari, MD,Governance Now
» Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League
» Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela
More News From Indian Television
DocuBay Partners with TCL Electronics to offer premium library of documentaries
IN10 Media Network's DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India's fastest-growing TV brands and the world's second-largest TV manufacturer.................................................................................. Read More...
Facebook launches another phase of More Together campaign
Facebook has launched the next phase of its 'More Together' campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines the brand belief that people can do more together than alone.................................................................. Read More...
Trump approves TikTok deal 'in concept'
It seems that the Byte Dance owned short video platform TikTok has got a breather in the US after the president had ordered the app to be banned in the region, citing national security concerns....................................................... Read More...
More News From India
»   Brand Kangana Ranaut: Growing in stature or dimnishing with controversy?
»   Paytm First Games appoints Sachin Tendulkar as brand ambassador
    Source: ET Brandequity
»   Work That Speaks - Ad Reviews 14 to 20 September 2020
»   Why brands across categories are launching their own e-commerce sites
    Source: Financial Express
»   Ads must not show discrimination on basis of skin colour: Choubey in RS
»   77% consumers want fantasy gaming advertisements banned: Survey
    Source: BS
»   As catwalks move online, luxury brands try to keep a human touch
    Source: Live Mint
»   Khadi India forces take down of 160 web links from Amazon, Flipkart for misusing its 'Khadi' brand name
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   AT&T Plans Lower-Priced Version of HBO Max With Advertising
    Source: Bloomberg Quint
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   U.S. ad market to stabilize due to growth in political ads
    Source: Reuters
»   It's unlock time for fake escort websites in India
    Source: New Indian Express
»   Bitter butter: Amul's viral ad 'Not so masoom' spurs controversy
    Source: TOI
More National News
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
»   Downing Street to spearhead gambling reforms, say insiders
    Source: The Guardian
»   NBCUniversal Introduces Total Investment Impact Measurement For Ad Buyers
»   NFL Season Arrives To Help TV Advertising Get Back In The Game
    Source: Deadline
»   Impossible Foods cooks up mainstream ad attack for 2021
    Source: The Drum
»   NBCUniversal tests new measurement program to prove it can push product sales for advertisers
    Source: Digiday
»   Fact check: Biden ad misleadingly suggests Trump called Covid-19 a 'hoax'
    Source: CNN
»   GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns
    Source: Fierce Pharma
»   Trump says Biden ad prompted his intervention on Big Ten football
    Source: Politico
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Biden Campaign Plans Emmys Ads on E!, ABC
    Source: Variety
»   Black actor John Boyega cut out of British cologne ad in China
    Source: CBS News
»   Bouygues Telecom adopts Google advertising solution
    Source: Broadband TV News
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