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21 September 2020 Volume 11 Issue No:60

Television | TV Channels

Sapangeet Rajwant and the art of building Bigg Boss 14  
Bigg Boss is all set to return to the television with its season 14 starting 3 October 2020. The show commands a massive loyal audience that loves to watch the participants locked in the house.  
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MAM | Marketing

CRED highlights convenience of paying credit card bills in 90s Bollywood style  
CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020.  
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iWorld | OTT

Trump approves TikTok deal 'in concept'  
It seems that the Byte Dance owned short video platform TikTok has got a breather in the US after the president had ordered the app to be banned in the region, citing national security concerns. During the weekend, President Donald Trump gave his nod to a multiparty deal 'in concept', under which TikTok will be partly owned by Oracle and Walmart.  
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iWorld | Social Media

Facebook launches another phase of More Together campaign  
Facebook has launched the next phase of its 'More Together' campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines the brand belief that people can do more together than alone.  
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MAM | Marketing

Policybazaar's new spot pushes health & term life insurance has launched its new television campaign "AapKiSideHai". The ad campaign features Policybazaar's brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in India.  
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Press Releases
» ZEE Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day
» Mathrubhumi Group delivers exceptional performance during Onam 2020
» Divinity Studios launches through a multi-million dollar joint venture with Hollywood's Langhard Limited
» Make this September a romantic ride with Zee Cinemalu, Movie of the Month
More News From Indian Television
Star Sports brings back the excitement in MI vs CSK IPL 2020 opener
It promised a lot, and it did deliver. The Star Sports broadcast of the inaugural match of the IPL 2020 at the Sheikh Zayed stadium in Abu Dhabi between arch rivals Mumbai Indians (MI) and Chennai Super Kings (CSK) served all the dishes that make for a delightful platter...................................................... Read More...
AI-based chess board maker Square Off introduces two new products
Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there any other players amongst media executives who want to rise up to the challenge? This one is for Thawani and for them................................................................................. Read More...
SWA announces nominees for feature films category of SWA Awards 2020
Screenwriters Association (SWA), the indian guild of screenwriters and lyricists, announced today the nominees for the feature films category of swa awards 2020.................................................................. Read More...
More News From India
»   Work That Speaks - Ad Reviews 14 to 20 September 2020
»   Why brands across categories are launching their own e-commerce sites
    Source: Financial Express
»   Ads must not show discrimination on basis of skin colour: Choubey in RS
»   77% consumers want fantasy gaming advertisements banned: Survey
    Source: BS
»   Brand Kangana Ranaut: Growing in stature or dimnishing with controversy?
»   Paytm First Games appoints Sachin Tendulkar as brand ambassador
    Source: ET Brandequity
»   As catwalks move online, luxury brands try to keep a human touch
    Source: Live Mint
»   Khadi India forces take down of 160 web links from Amazon, Flipkart for misusing its 'Khadi' brand name
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   AT&T Plans Lower-Priced Version of HBO Max With Advertising
    Source: Bloomberg Quint
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   U.S. ad market to stabilize due to growth in political ads
    Source: Reuters
»   It's unlock time for fake escort websites in India
    Source: New Indian Express
»   Bitter butter: Amul's viral ad 'Not so masoom' spurs controversy
    Source: TOI
More National News
»   Coalition tax cuts blasted by former Reserve Bank boss in new ad campaign
»   Downing Street to spearhead gambling reforms, say insiders
    Source: The Guardian
»   NBCUniversal Introduces Total Investment Impact Measurement For Ad Buyers
»   NFL Season Arrives To Help TV Advertising Get Back In The Game
    Source: Deadline
»   Impossible Foods cooks up mainstream ad attack for 2021
    Source: The Drum
»   NBCUniversal tests new measurement program to prove it can push product sales for advertisers
    Source: Digiday
»   Fact check: Biden ad misleadingly suggests Trump called Covid-19 a 'hoax'
    Source: CNN
»   GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns
    Source: Fierce Pharma
»   Trump says Biden ad prompted his intervention on Big Ten football
    Source: Politico
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   Biden Campaign Plans Emmys Ads on E!, ABC
    Source: Variety
»   Black actor John Boyega cut out of British cologne ad in China
    Source: CBS News
»   Bouygues Telecom adopts Google advertising solution
    Source: Broadband TV News
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