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18 September 2020 Volume 11 Issue No:59

Television | TV Channels

Bigg Boss 14: The brand countdown has begun  
A century. That's what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. "It will be great if we manage to hit last year's 100 advertiser landmark we did with the show," says Shetty.  
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MAM | Marketing

Ceat gears up to drive hard during the IPL20  
It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world's most valued cricket league since 2015.  And it has once again gone ahead and partnered with the BCCI as a strategic time out partner.  
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MAM | Podcasts

#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy  
Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed.  
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MAM | Marketing

This IPL season, RCB celebrates Covid warriors  
We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity.  
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MAM | Marketing

Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness  
Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the "#SayThankYou" initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana.  
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Press Releases
» ZEE Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day
» Mathrubhumi Group delivers exceptional performance during Onam 2020
» Divinity Studios launches through a multi-million dollar joint venture with Hollywood's Langhard Limited
» Make this September a romantic ride with Zee Cinemalu, Movie of the Month
More News From Indian Television
Active DTH subscribers reach 70.26 million, Tata Sky solidifies its lead
The Telecom Regulatory Authority of India (TRAI) today released 'The Indian Telecom Services Performance Indicators' data for the January- March'20 quarter. Sustaining its growth pace for three quarters in a row........................................................ Read More...
Huge decrease in levels of streaming piracy seen in Malaysia over last 12 months
A new study of the online content viewing behaviour of Malaysian consumers, has found a massive 64 per cent decrease in consumers accessing piracy websites over the past 12 months.................................................................. Read More...
News18 India unveils special festive programming with 'Shri Ram Roop'
As people gear up for the upcoming festive season in the midst of the global pandemic, News18 India has lined up special programming 'Shri Ram Roop' to usher in the festivities and spread cheer................................................................................ Read More...
More News From India
»   JKLC Sixer Cement ropes in Rohit Sharma as brand ambassador
»   Paytm First Games appoints Sachin Tendulkar as brand ambassador
    Source: ET Brandequity
»   How businesses are reprioritising their advertising spends in the new normal
»   IPL 2020: Hotstar hopes to hit Rs 300 crore from IPL ads
    Source: Financial Express
»   Apple & Spotify! Amazon cranks up its music service with podcasts, original shows
»   Social media users troll WhiteHat Jr ads for overexposure
    Source: ET
»   Mobile Premier League bets on advertising to create niche in e-sports market
    Source: Live Mint
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   Biden, Trump spending 80% of ad money to target multi-screen audience
    Source: BS
»   AT&T Plans Lower-Priced Version of HBO Max With Advertising
    Source: Bloomberg Quint
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   U.S. ad market to stabilize due to growth in political ads
    Source: Reuters
»   This is Kim Kardashian is freezing her Instagram, Facebook accounts
    Source: Indian Express
»   Shraddha Kapoor gears up for an ad shoot, calls the camera "her old friend"
    Source: TOI
More National News
»   NBCUniversal Introduces Total Investment Impact Measurement For Ad Buyers
»   NFL Season Arrives To Help TV Advertising Get Back In The Game
    Source: Deadline
»   Twitch is testing mid-roll ads, and here's why you should care
»   Impossible Foods cooks up mainstream ad attack for 2021
    Source: The Drum
»   NBCUniversal tests new measurement program to prove it can push product sales for advertisers
    Source: Digiday
»   Fact check: Biden ad misleadingly suggests Trump called Covid-19 a 'hoax'
    Source: CNN
»   GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns
    Source: Fierce Pharma
»   Trump says Biden ad prompted his intervention on Big Ten football
    Source: Politico
»   Nine and News Corp donate advertising space to back Qantas push for open borders
    Source: The Guardian
»   Hulu tests its co-viewing feature 'Watch Party' with ad-supported viewers
    Source: Tech Crunch
»   HBO Max Ad Plan Could Pair Commercials With Movie Classics
    Source: Variety
»   Black actor John Boyega cut out of British cologne ad in China
    Source: CBS News
»   Bouygues Telecom adopts Google advertising solution
    Source: Broadband TV News
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