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30 October 2020 Volume 11 Issue No:89

Mam | Marketing

Will Hero be the saviour Harley-Davidson needs?  
The world's largest two-wheeler manufacturing brand Hero MotoCorp earlier this week announced a distribution agreement with Harley-Davidson for the Indian market. As per the agreement, Hero will sell and service Harley motorcycles across the country.  
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Mam | Marketing

WPP Q3 Results: Global revenue drops by 9.8%, India down 16.3%  
Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September 30, 2020. The result brought the company's total revenue for the first nine months of 2020 to £8.6 billion, down by 11.5 per cent on the same period in 2019.  
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Television | TV Channels

BARC week 42: Amazon retains top brand spot  
The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 42 week of 2020.  
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iWorld | OTT

Spotify registers 320 million monthly active users in Q3  
Audio streaming service Spotify has reached 320 million monthly active users in the third quarter with a 29 per cent year-on-year growth. Successful marketing campaigns in India, as well as the July launch in Russia, have driven the growth.  
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Mam | Media And Advertising

Syska Group signs on Rajkumar Rao as brand ambassador  
Syska Group has roped in award-winning Bollywood actor Rajkumar Rao as the new face of the brand. Rao will work closely with the company to promote Syska products across LED and fan segments. After the untimely and unfortunate demise of Syska's first-ever brand ambassador Irrfan Khan.  
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Press Releases
» Celebrate Halloween with Movies NOW and MNX's blockbuster premieres, The Prodigy and Child's Play
» Catch the non-stop Hollywood dhamaka on Sony PIX all of November
» &flix Decodes Movie Lovers In India Through Their Latest Consumer Study Titled: Hollywood Is For Everyone
» All Indians Matter in Apple Podcasts, Spotify top picks
More News From Indian Television
Applause Entertainment releases 18 premium drama series in 19 months
The content ecosystem has witnessed a boom with the advent of streaming services and an upsurge in non-linear content consumption. Amidst the creative revolution, Applause Entertainment has produced 18 diverse shows in multiple languages in a short span of time............... Read More...
Airtel has perfected the LCO model for home broadband, says Gopal Vittal
Bharti Airtel (Airtel) is going head-to-head with archrival Jio in the home broadband segment by putting pedal to the metal on its expansion plans. While the company has seen record subscriber addition in September, it will keep focusing on LCO partnership model.................... Read More...
I&B ministry announces 8th National Community Radio Awards
The ministry of information and broadcasting has invited entries for the 8th National Community Radio Awards to encourage innovation and healthy competition amongst Community Radio Stations (CRSs)........................... Read More...
More News From India
»   Twitter Warns US Election Could Affect Ad Sales, Shares Drop 16%
»   Pinterest Projects 60% Sales Growth In Fourth Quarter As Ad Sales Rebound
    Source: News18
»   Auto sector increases ad spends post unlock: TAM AdEx report
»   MG Motor India launches 360 campaign for MG Gloster
    Source: ET Brandequity
»   Big Tech, media outlets spar over news circulation
»   Firms revive ad spends to boost consumption
    Source: Live Mint
»   Advertisement on television rose 56% in Q3 when compared to Q2: TAM AdEx
»   Beyond breaking news: Getting TV news content regulation right
    Source: Financial Express
»   Agenda and Reading List: Copyright and Digital Media; Oct 30 #Ad
    Source: Medianama
»   IRDAI proposes changes to insurance advertisement regulations
    Source: The Hindu
»   Pleas against AMC licence fees on hoardings rejected
    Source: TOI
»   Italian regulator investigates Google over abuse in digital ad market
    Source: BS
»   Protecting consumers! IRDAI proposes these changes in insurance advertisement
    Source: Zee Biz
»   BJP spent most on social media ads before first phase of Bihar polls: Report
    Source: New Indian Express
»   Uber and HSBC wins help trading improve at ad group WPP
    Source: Reuters
»   Google Being Investigated by Italian Watchdog Over Alleged Advertising Market Abuse
    Source: NDTV
More National News
»   Google's display advertising business is under antitrust probe in Italy
»   DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M
    Source: TC
»   Democratic groups announce six-figure ad buy in Nebraska swing district
»   Flake cuts ad for Biden: 'Character' matters
    Source: The Hill
»   2020 nominations announced for The Drum Awards for Digital Advertising APAC
»   As Oculus unleashes ad blitz, is it time for marketers to believe in virtual reality?
    Source: The Drum
»   Trump's Politicized Coronavirus Ad Considered 270 Celebrity Participants, but Only 10 Were Approved
    Source: Variety
»   Thousands Of Biden's Facebook Ads Are Stuck In Limbo
    Source: Forbes
»   Advertisers expected to spend almost £725m less than last Christmas
    Source: The Guardian
»   White House officials considered Elon Musk for coronavirus ad campaign
    Source: The Verge
»   TV ads still win elections. And Democrats are buying a lot more of them.
    Source: Washington Post
»   Beekman penthouse sells to ad exec for $12.5M
    Source: NY Post
    Pinterest projects 60% sales growth in fourth-quarter as ad sales rebound
    Source: Yahoo
»   Donald Trump Griped About '60 Minutes' Interview, But The Show Got The Last Word
    Source: Deadline
»   When is the John Lewis Christmas advert released?
    Source: Metro
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