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28 October 2020 Volume 11 Issue No:87

Mam | Marketing

 
Auto industry steps on the gas to lift festive season sales  
India's automobile industry has had a bumpy ride these last few years. Add a global pandemic on top of that and the sector was completely stalled. However, with the onset of the festive season, motown finally seems to be on the road to recovery.  
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iWorld | Social Media

 
Facebook India's head of public policy Ankhi Das steps down  
Facebook India's head of public policy Ankhi Das has moved on from her current role. She was with the organisation for over nine years and was a core team member. A statement by Ajit Mohan, Facebook India's managing director, said: "Ankhi has decided to step down from her role in Facebook to pursue her interest in public service.  
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Mam | Marketing

 
Sweet success: How Apis is achieving its B2C goals through IPL  
If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency, the Indian Premier League (IPL) is the perfect platform for it. The cricket extravaganza attracts undivided attention from millions of fans across the country, on both television and mobile screens.  
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Mam | Marketing

 
CEAT appoints HUL's Priya Nair as additional director  
Tyre manufacturer CEAT has appointed Hindustan Unilever Limited's Priya Nair as additional director in the capacity of independent director. Her appointment is effective from 27 October, for a tenure of five years. Nair is vice president - beauty and personal care at Unilever South Asia, where she's responsible for the business across India, Pakistan, Bangladesh, Sri Lanka and Nepal.  
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Mam | Marketing

 
WATConsult's Rajiv Dingra launches RD&X  
Rajiv Dingra (previously founder and CEO of WATConsult, a digital agency part of global network Dentsu International) has announced the launch of his latest entrepreneurial venture, RD&X Network -- a deep-tech network that will drive brand, business, media and data transformation helping businesses globally become real-time, disruptive, and thereby achieve exponential growth.  
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Press Releases
» Critically acclaimed American dystopian drama, 'Fast Color' to premiere on MN+ and Romedy NOW
» ZEE5 Global named 'Digital Content and Streaming Service of the Year' at the 2020 Telecoms World Middle East Awards for 2nd consecutive year
» Celebrate This Glorious Victory Of Good Over Evil With Some Of The Greatest Heroes And Villains This Sunday On &flix And &PrivéHD
» Zee Tamil marks the successful completion of the third season of Zee Tamil Kutumbam Viruthugal 2020; To be telecasted on Sundays at 2.30 pm starting 25th October to 8th November
More News From Indian Television
50% cap on seating to continue for cinema halls till November 30
As the number of Covid2019 cases is inching towards the 80 lakh mark, preventive measures continue to remain in force. While the ministry of home affairs (MHA) allowed the reopening of cinema halls with limited capacity from 15 October, the 50 per cent cap will be applicable till 30 November................ Read More...
 
Zee launches 'Ticket To Hollywood' in 10 languages
Zee has lined up a slew of Hollywood blockbusters to thrill viewers during this festive season. Catering to the evolving Hollywood fan base in India, 'Ticket to Hollywood' will showcase the latest international hits on Zee's English movie channel.................... Read More...
 
India Today Group announces special programming line-up for Bihar polls
The India Today Group has planned to launch an array of programming content produced exclusively for the upcoming Bihar Assembly Elections.......................... Read More...
 
More News From India
   
»   Godrej Expert promotes new fashion shades with Nusrat Jahan
»   Apple, Google and a deal that controls the internet
    Source: ET Brandequity
»   Shopify to partner with TikTok in bid to woo more merchants to site
»   Firms revive ad spends to boost consumption
    Source: Live Mint
»   Beyond breaking news: Getting TV news content regulation right
»   Future Group's Pawan Sarda on how to build brands; starts Sorted
    Source: Financial Express
»   GOP Leaders Want 3 Officials To Resign Over False Ad Plot
»   Democrats Push Into Trump Country As Biden Visits Georgia, Bloomberg Funds Texas Ads
    Source: News18
»   Tanishq ad: Plea in HC to regulate news channels from broadcasting content on communal disharmony
    Source: ET
»   IRDAI proposes changes to insurance advertisement regulations
    Source: The Hindu
»   Pleas against AMC licence fees on hoardings rejected
    Source: TOI
»   If Google, FB, Twitter are 'public spheres', they cannot censor content too
    Source: BS
»   Protecting consumers! IRDAI proposes these changes in insurance advertisement
    Source: Zee Biz
»   Facebook demands academics disable ad-targeting data tool
    Source: New Indian Express
»   First day of Facebook moratorium on new U.S. political ads marked by glitches
    Source: Reuters
»   Economic slowdown forces Durga Puja organisers to scale down celebration
    Source: India Today
     
 
More National News
   
»   Lincoln Project warns of third Trump term in new ad
»   Jeff Daniels narrates new Biden campaign ad for Michigan
    Source: The Hill
»   Brits want Christmas ads to give them the feelgood factor
»   Channable tool helps clients increase return on ad spend and double CTR
    Source: The Drum
»   Google confirms post-Election Day political ad ban, partners with AP on election results
    Source: TC
»   Health Agency Halts Coronavirus Ad Campaign, Leaving Santa Claus in the Cold
    Source: WSJ
»   Crackdown on UK gambling ads expected to ban use of celebrities
    Source: The Guardian
»   Fluffy animals gambling ad was irresponsible, says watchdog
    Source: BBC
»   Trump Team Unveils $55 Million Ad Blitz on a Day of Scattershot Attacks
    Source: NY Times
»   2K Addresses NBA 2K21's Unskippable Ads, Promises 'This Will Be Fixed'
    Source: Forbes
»   NFL sacks all comers as video games' best source of ad impressions
    Source: VB
»   Snap Sales Beat Estimates on Rebound in Digital Ad Spending
    Source: Bloomberg
    Snap says brand advertising coming back, hints that Facebook boycott helped Q3
    Source: CNBC
»   Donald Trump Griped About '60 Minutes' Interview, But The Show Got The Last Word
    Source: Deadline
»   FreeWheel: 73% of ad views occur on set-top boxes and connected TV
    Source: Fierce Video
 
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