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27 October 2020 Volume 11 Issue No:86

Mam | Marketing

For the footwear industry, the other shoe has dropped  
Covid2019 has severely impacted the economy at large, with every sector struggling with its own set of challenges. The footwear industry is no exception. In the past few months, shoe brands have witnessed a fall in sales as people have mostly stayed home and are hesitant to step out, thereby limiting their need for too many footwear options.  
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iWorld | OTT

Digital media outlets launch self-regulatory body IDMA  
Digital media news outlets have launched a self-regulatory body, Indian Digital Media Association (IDMA) - a pro-nation, Indian-owned, Indian-edited and Indian-controlled digital news association.  
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Mam | Marketing

upGrad promises #KaamKiDegree for MBA aspirants in new ad  
d-tech company upGrad has come up with a new campaign called #KaamKiDegree to promote its MBA vertical. Conceptualised by The Womb, the ad taps into the surging demand for online upskilling amid the pandemic.  
Read More...  

Mam | Media And Advertising

Odisha's rich art & architecture inspires Reliance Jewels new campaign  
eliance Jewels' has launched a new ad campaign featuring its new festive collection 'Utkala Where Beauty Rises', inspired by Odisha's rich art and architectural history. The film captures patterns and designs that embody the state's art, tradition and culture.  
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Mam | Marketing

9stacks ropes in Suresh Raina as brand ambassador  
Online gaming platform 9stacks has signed on cricketer Suresh Raina as their brand ambassador. The partnership will see the cricketer in the brand's upcoming campaigns and promote 9stacks through various engagement activities.  
Read More...  
Press Releases
» Critically acclaimed American dystopian drama, 'Fast Color' to premiere on MN+ and Romedy NOW
» ZEE5 Global named 'Digital Content and Streaming Service of the Year' at the 2020 Telecoms World Middle East Awards for 2nd consecutive year
» Celebrate This Glorious Victory Of Good Over Evil With Some Of The Greatest Heroes And Villains This Sunday On &flix And &PrivéHD
» Zee Tamil marks the successful completion of the third season of Zee Tamil Kutumbam Viruthugal 2020; To be telecasted on Sundays at 2.30 pm starting 25th October to 8th November
More News From Indian Television
Pyaar Tune Kya Kiya returns with season 11 on Zing
Pyaar Tune Kya Kiya is back with a brand new season on Zing in the face of popular demand. Fans were eagerly waiting for the show’s return and made their wishes known to the makers through requests, DMs, comments............... Read More...
CINTAA welcomes move to expedite extending industry status to entertainment sector
Cine and TV Artists Association (CINTAA) has welcomed the Maharashtra government's move to formulate a comprehensive policy for entertainment sector and expedite procedure of extending industry status.................... Read More...
How TV channels celebrated Dussehra and Durga Puja
Festivals bring joy and happiness in our lives. The season of Dussehra and Durga Puja, which marks the victory of good over evil, is one of the most auspicious periods of the year.......................... Read More...
More News From India
»   Ad revenues: Digital, OTT stealing the show, televisions channels losing appeal
»   Bharti Airtel opts to work with all players via the partnership model
    Source: Financial Express
»   YouTube Leaderboard: Ads that created a buzz in September
»   Opinion: Creating moments that matter, circa COVID-19
    Source: ET Brandequity
»   Trump intensifies fracking assault on Biden in Pennsylvania
»   Jio launches made-in-India JioPages browser: Features, other details here
    Source: Live Mint
»   IRDAI proposes changes to insurance advertisement regulations
    Source: The Hindu
»   A year on, Zirakpur MC finally floats tenders for advertisements
    Source: Hindustan Times
»   If Google, FB, Twitter are 'public spheres', they cannot censor content too
    Source: BS
»   Protecting consumers! IRDAI proposes these changes in insurance advertisement
    Source: Zee Biz
»   Facebook demands academics disable ad-targeting data tool
    Source: New Indian Express
»   Broadcasters restore pay cuts with revival in ad spends
    Source: ET
»   Economic slowdown forces Durga Puja organisers to scale down celebration
    Source: India Today
»   Walmart cranks up advertising drive, with or without TikTok
    Source: Reuters
More National News
»   ASCI launches Covid-19 advisory for advertisers
»   Channable tool helps clients increase return on ad spend and double CTR
    Source: The Drum
»   Actor Sam Elliott narrates Biden campaign ad aired during World Series
»   Why that viral Utah ad is so incredibly appealing
    Source: CNN
»   Health Agency Halts Coronavirus Ad Campaign, Leaving Santa Claus in the Cold
    Source: WSJ
»   Crackdown on UK gambling ads expected to ban use of celebrities
    Source: The Guardian
»   Trump Team Unveils $55 Million Ad Blitz on a Day of Scattershot Attacks
    Source: NY Times
»   2K Addresses NBA 2K21's Unskippable Ads, Promises 'This Will Be Fixed'
    Source: Forbes
»   NFL sacks all comers as video games' best source of ad impressions
    Source: VB
»   Snap Sales Beat Estimates on Rebound in Digital Ad Spending
    Source: Bloomberg
    Snap says brand advertising coming back, hints that Facebook boycott helped Q3
    Source: CNBC
»   Donald Trump Griped About '60 Minutes' Interview, But The Show Got The Last Word
    Source: Deadline
»   FreeWheel: 73% of ad views occur on set-top boxes and connected TV
    Source: Fierce Video
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