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26 October 2020 |
Volume 11 Issue No:85 |
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Mam | Media And Advertising
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Not Just for Laughs: Tracing Humour In Indian Advertising |
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One of the Navarasa, hasya (humour) has been an integral part of Indian performance and creative arts since 500 CE. From its presence in the scriptures to medieval performing arts of thenakkal, bhands, bahurupi, bhagatiya, etc in the form of small skits heavy on slapstick comedy, humour has always been a source of entertainment for Indians. |
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Mam | Marketing
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Home Credit India launches Diwali campaign |
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Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year's festivities in one's own style. |
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Mam | Marketing
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Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore |
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ITC's Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from team RCB. |
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More News From Indian Television |
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| FIFS names Bimal Julka as new chairman |
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| The Federation of Indian Fantasy Sports (FIFS) has appointed Bimal Julka as chairman. In his new role, Julka will work closely with all stakeholders to further strengthen the operating standards of the Indian fantasy sports industry......................... Read More... |
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