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23 October 2020 Volume 11 Issue No:84

Mam | Marketing

 
Great Learning places a great bet on the IPL  
The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.  
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Mam | Marketing

 
Snapdeal targets low-end value shoppers in strategic shift  
It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.  
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Mam | Marketing

 
PVR appoints former IMAX CEO Greg Foster as director  
Multiplex chain PVR has appointed Greg Foster, former CEO of IMAX Entertainment and senior EVP of IMAX Corporation, to its board of directors Foster is the first American to be inducted to the company's board, which has now been expanded to nine members.  
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Television | TV Channels

 
BARC week 41: Amazon and Flipkart lead top brands list  
The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 41 of 2020.   
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Mam | Marketing

 
Guneet Anand named global revenue head at Whisper Media  
Whisper Media has appointed Star TV's former head of international business Guneet Anand as global revenue head. He will be based in Mumbai. In his new role starting November, Anand will be responsible for driving revenue growth across global markets of Whisper Media, with a key focus on India.  
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Television | TV Channels

 
Sportskeeda partners with Lifebuoy to host Rajasthan Royals' Shane Warne and Sanju Samson on SKLive.  
In an exclusive interview sponsored by Lifebuoy, the world's number one germ protection soap brand*, Sportskeeda's interactive chat show SKLive got an opportunity to chat with the Rajasthan Royals' brand ambassador and mentor Shane Warne and their rising star Sanju Samson.  
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Press Releases
» News Nation is all prepped up with special content this Bihar Elections
» Watcho launches interactive Quiz contest 'Watcho Aur Jeeto' for its subscribers
» News18 India's Bhaiya Ji Kahin is at Ground Zero in Bihar to capture voters' expectations ahead of the assembly polls
» Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with 'American Pie Girls' Rules'
More News From Indian Television
Synamedia appoints Paul Segre as CEO to spearhead next growth phase
Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018. Prior to this, Segre spent 18 years at customer experience software firm Genesys, latterly as CEO and then chairman................. Read More...
 
BARC week 41: Colors retains second spot on pay platform & urban market
Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth spot on pay platform and urban market................... Read More...
 
Partnership with Kapil Sharma will attract more advertisers: Sony YAY business head
With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs or just tired from constant child-rearing, plonked their charges in front of TV sets to keep them occupied and out of their hair.................. Read More...
 
More News From India
   
»   Jio launches made-in-India JioPages browser: Features, other details here
»   The assured safety of 'world peace' as a brand purpose
    Source: Live Mint
»   Ptron promotes Bassbuds in new ad with Aparshakti Khurana
»   Walmart cranks up advertising drive, with or without TikTok
    Source: ET Brandequity
»   Glenfiddich launches its new global advertising campaign 'Where Next?' in India
»   CARS24 launches new ad campaign 'Duniya Boli Lagayegi'
    Source: Financial Express
»   Broadcasters restore pay cuts with revival in ad spends
»   ASCI releases advisory for Covid-19 related advertising
    Source: ET
»   Advertisers or people? Debate over who's really harmed by Google 'monopoly'
    Source: India Today
»   If Google, FB, Twitter are 'public spheres', they cannot censor content too
    Source: BS
»   Google Chrome Removes Two Ad Blockers After They Caught Snooping on User Data
    Source: News18
»   Tanishq ad created a 'movement'; many buying products to make point: Ad maker ​
    Source: New Indian Express
»   Data analytics and targeted political messages began over 40 years before Facebook
    Source: Scroll
»   Walmart cranks up advertising drive, with or without TikTok
    Source: Reuters
     
 
More National News
   
»   Actor Sam Elliott narrates Biden campaign ad aired during World Series
»   Why that viral Utah ad is so incredibly appealing
    Source: CNN
»   ASCI launches Covid-19 advisory for advertisers
»   Channable tool helps clients increase return on ad spend and double CTR
    Source: The Drum
»   RNC to spend $25M on TV ads in battleground states in final stretch to Election Day
    Source: Fox News
»   Crackdown on UK gambling ads expected to ban use of celebrities
    Source: The Guardian
»   Trump Team Unveils $55 Million Ad Blitz on a Day of Scattershot Attacks
    Source: NY Times
»   2K Addresses NBA 2K21's Unskippable Ads, Promises 'This Will Be Fixed'
    Source: Forbes
»   ASCI comes out with advisory for advertisers on COVID-19 messaging
    Source: CNBC TV 18
»   Snap Sales Beat Estimates on Rebound in Digital Ad Spending
    Source: Bloomberg
    Snap says brand advertising coming back, hints that Facebook boycott helped Q3
    Source: CNBC
»   Beastie Boys Licensed "Sabotage" For Use In Joe Biden Campaign Ad
    Source: Deadline
»   FreeWheel: 73% of ad views occur on set-top boxes and connected TV
    Source: Fierce Video
 
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