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23 October 2020 |
Volume 11 Issue No:84 |
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Mam | Marketing
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Great Learning places a great bet on the IPL |
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The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period. |
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Read More... |
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Mam | Marketing
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PVR appoints former IMAX CEO Greg Foster as director |
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Multiplex chain PVR has appointed Greg Foster, former CEO of IMAX Entertainment and senior EVP of IMAX Corporation, to its board of directors
Foster is the first American to be inducted to the company's board, which has now been expanded to nine members. |
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Read More... |
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Television | TV Channels
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BARC week 41: Amazon and Flipkart lead top brands list |
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The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 41 of 2020. |
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Read More... |
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Mam | Marketing
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Guneet Anand named global revenue head at Whisper Media |
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Whisper Media has appointed Star TV's former head of international business Guneet Anand as global revenue head. He will be based in Mumbai.
In his new role starting November, Anand will be responsible for driving revenue growth across global markets of Whisper Media, with a key focus on India. |
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Read More... |
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More News From Indian Television |
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Synamedia appoints Paul Segre as CEO to spearhead next growth phase |
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Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.
Prior to this, Segre spent 18 years at customer experience software firm Genesys, latterly as CEO and then chairman................. Read More... |
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BARC week 41: Colors retains second spot on pay platform & urban market |
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Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth spot on pay platform and urban market................... Read More... |
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