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22 October 2020 Volume 11 Issue No:83

Mam | Marketing

 
Print on recovery road, pin high hopes on festive season: Industry heads  
The Covid2019 pandemic threw the print publication industry into crisis. When the lockdown was imposed, circulation was severely impacted in major cities which caused newspapers to go into survival mode.  
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Mam | Marketing

 
HUL ramps up ad spends in second Covid2019 quarter  
FMCG major and the largest player in terms of advertising and marketing spends, Hindustan Unilever (HUL) upped its advertising spends by 43 per cent during the second Covid2019 quarter - (Q2 2021, the quarter ended 30 September 2020.  
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Mam | Media And Advertising

 
Durga Puja: Advertisers optimistic as demand returns  
By now it's evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads, ravaging the economy, and playing spoilsport with travel plans, ol' Corona seems to be on the wane in time for the festive season.  
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Mam | Marketing

 
IPG names Philippe Krakowsky as new CEO  
IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain in his current role until then and when he will become executive chairman of the Board.  
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Mam | Marketing

 
Zoom makes Interbrand's 2020 Best Global Brands list  
With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report. Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time.  
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Press Releases
» Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with 'American Pie Girls' Rules'
» Leading lifestyle brand MevoFit launches True Wireless Earbuds Atom in India
» ABP News rings in the Bihar Elections with iconic show, 'Poll Khol'
» Moneycontrol and Inflection Point Ventures collaborate to launch 'Pitch Right', a competitive initiative for high potential startups to secure funding
More News From Indian Television
NTO 2.0 case: Judgement reserved, TRAI can't take any coercive step
The Bombay High Court bench today reserved its judgement on the NTO 2.0 case. After hearing both sides, the court has also ordered the Telecom Regulatory Authority of India (TRAI) not to take any coercive action against the broadcasters for non-implementation of the amended tariff order............... Read More...
 
Netflix plans to give free access for a weekend in India
Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. Now, it plans to give free access to the Indian audience for a weekend.................. Read More...
 
Madison Media wins TV business of RSPL Group
Madison Media begins the festive season with a bang. The agency has bagged the TV business of RSPL Group, the makers of Ghadi detergent. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.. ...................... Read More...
 
More News From India
   
»   Ptron promotes Bassbuds in new ad with Aparshakti Khurana
»   Walmart cranks up advertising drive, with or without TikTok
    Source: ET Brandequity
»   Glenfiddich launches its new global advertising campaign 'Where Next?' in India
»   CARS24 launches new ad campaign 'Duniya Boli Lagayegi'
    Source: Financial Express
»   Jio launches made-in-India JioPages browser: Features, other details here
»   The assured safety of 'world peace' as a brand purpose
    Source: Live Mint
»   Broadcasters restore pay cuts with revival in ad spends
»   ASCI releases advisory for Covid-19 related advertising
    Source: ET
»   Advertisers or people? Debate over who's really harmed by Google 'monopoly'
    Source: India Today
»   If Google, FB, Twitter are 'public spheres', they cannot censor content too
    Source: BS
»   Google Chrome Removes Two Ad Blockers After They Caught Snooping on User Data
    Source: News18
»   Tanishq ad created a 'movement'; many buying products to make point: Ad maker ​
    Source: New Indian Express
»   Data analytics and targeted political messages began over 40 years before Facebook
    Source: Scroll
»   Walmart cranks up advertising drive, with or without TikTok
    Source: Reuters
     
 
More National News
   
»   ASCI launches Covid-19 advisory for advertisers
»   Channable tool helps clients increase return on ad spend and double CTR
    Source: The Drum
»   Actor Sam Elliott narrates Biden campaign ad aired during World Series
»   Why that viral Utah ad is so incredibly appealing
    Source: CNN
»   RNC to spend $25M on TV ads in battleground states in final stretch to Election Day
    Source: Fox News
»   Crackdown on UK gambling ads expected to ban use of celebrities
    Source: The Guardian
»   Trump Team Unveils $55 Million Ad Blitz on a Day of Scattershot Attacks
    Source: NY Times
»   2K Addresses NBA 2K21's Unskippable Ads, Promises 'This Will Be Fixed'
    Source: Forbes
»   ASCI comes out with advisory for advertisers on COVID-19 messaging
    Source: CNBC TV 18
»   Snap Sales Beat Estimates on Rebound in Digital Ad Spending
    Source: Bloomberg
    Snap says brand advertising coming back, hints that Facebook boycott helped Q3
    Source: CNBC
»   Beastie Boys Licensed "Sabotage" For Use In Joe Biden Campaign Ad
    Source: Deadline
»   FreeWheel: 73% of ad views occur on set-top boxes and connected TV
    Source: Fierce Video
 
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