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20 October 2020 Volume 11 Issue No:81

MAM | Marketing

 
Will OOH industry see a revival during Durga Puja?  
Even with Dashami a week away, the city of Kolkata lacks lustre. The usual crowd of revellers who throng the streets, flitting from one pujo marquee to another, is significantly smaller. There are fewer lights, fewer billboards, and fewer hoardings.  
Read More...  

MAM | Marketing

 
Vivo teams up with Mirzapur2  
Mirzapur season 2 is all set to stream on Amazon Prime Video and viewers are eager to binge-watch the show after the previous season closed on a cliffhanger. To leverage the series' immense popularity and connect with Indian audiences, smartphone maker Vivo is tying up with Mirzapur.  
Read More...  

Mam | Media And Advertising

 
Law college apologises for Suits vs Jolly LLB 2 ad  
Last week, readers came across a curious ad on the front page of The Times of India's Bhopal edition. The print advert by Indore Institute of Law drew a comparison between two fictional characters Harvey Specter from American TV series Suits and Akshay Kumar from Jolly LLB.  
Read More...  

Mam | Marketing

 
Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja  
Amid the Covid2019 pandemic, Hindustan Unilever's detergent brand Sunlight has launched a new campaign telling people that they can make the best of present circumstances, enjoy the Durga Puja festivities and live life in colour.  
Read More...  

Mam | Marketing

 
Blue Dart ropes in Network Advertising as its creative & media partner  
Blue Dart has roped in Network Advertising as its creative and media partner to showcase the firm's capability and edge across express logistics.   The agency has launched a series of adverts highlighting how the logistics provider has ensured non-stop service even in the midst of the Covid2019 pandemic.  
Read More...  
   
 
Press Releases
» Star Maa Becomes Top Player in India for Pay Entertainment Channel
» Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ
» TIMES NOW and MIRROR NOW announce special programming line-up for upcoming Bihar Assembly Elections 2020
» ANSHUMAN MISRA IS NEW PRESIDENT OF SHOWT
More News From Indian Television
ALTBalaji acquires 17.5 per cent stake in Tring
ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this investment, Tring's valuation rose to about Rs 100 crore in the short period since its inception earlier this year.............. Read More...
 
HomeLane elevates Tanuj Choudhry as co-founder and COO
Home interiors brand HomeLane has elevated Tanuj Choudhry to co-founder and chief operating officer. In his new role, Choudhry will be responsible for managing the brand's overall business operations and driving long term growth strategy................. Read More...
 
Voot strengthens content portfolio with Shemaro's linear channels
Voot has announced a strategic partnership with India's leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of the platform. ...................... Read More...
 
More News From India
   
»   Tanishq ought to shake woke advertisers awake
»   'Advertising is about salesmanship, not religion'
    Source: Live Mint
»   Unilever's makeover: 'woke-washing' or the real thing?
»   In reversal, Twitter is no longer blocking New York Post article
    Source: ET
»   If Google, FB, Twitter are 'public spheres', they cannot censor content too
    Source: BS
»   Tata group remembers JRD Tata with Jeh Font
    Source: ET Brandequity
»   'Don't We All Promote Brotherhood,' Asks Divya Dutta After Tanishq Ad Taken Off Air
    Source: News18
»   Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements
    Source: Financial Express
»   Data analytics and targeted political messages began over 40 years before Facebook
    Source: Scroll
»   Indie bookstores launch anti-Amazon 'Boxed Out' campaign
    Source: Hindustan Times
»   Withdrawal of Tanishq ad indicates a larger malaise in our society, where the love jihad bogey runs riot
    Source: TOI
»   Parents name newborn after telecom company to get free internet for 18 years
    Source: Indian Express
»   P&G, other advertisers to stick by TikTok unless clock runs out
    Source: Reuters
     
 
More National News
   
»   Trump Team Unveils $55 Million Ad Blitz on a Day of Scattershot Attacks
»   Lindsey Graham returns to attacking Hillary Clinton in his latest ad hitting Jaime Harrison.
    Source: NY Times
»   Despite Claims That More Targeting Means More Relevant Ads, Nope. Here's Proof.
»   Marketers Helped Fake News Kill Real News With Bullets Supplied By Ad Tech
    Source: Forbes
»   'Tis the season to shop early: 'stay safe' festive ad campaign
»   Climate denial ads on Facebook seen by millions, report finds
    Source: The Guardian
»   Pro-Trump campaign ad uses stock footage from Russia, Belarus
    Source: The Hill
»   Top pro-Trump super PAC takes aim at Biden in new $10M ad blitz
    Source: Fox News
»   Vungle acquires AlgoLift mobile ad marketing intelligence firm
    Source: Venture Beat
»   The Countdown: Early voting, Biden's ads and the Beastie Boys
    Source: BBC
»   FreeWheel: 73% of ad views occur on set-top boxes and connected TV
    Source: Fierce Video
»   WarnerMedia Hires Former Jason Kilar Colleague JP Colaco As Head Of Ad Sales
    Source: Deadline
»   Biden campaign to remove retired general's image from ad after he objects
    Source: CNN
 
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