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19 October 2020 Volume 11 Issue No:80

MAM | Marketing

Glow & Lovely: Will the makeover last?  
After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand 'Fair & Lovely' to 'Glow & Lovely'. The company also renamed its male product line-up from 'Fair & Handsome' to 'Glow & Handsome'.  
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iWorld | Gaming

GEMS 2020: Indie game developers continue to rise and shine!  
When compared to the gaming scene in the U.S. and Europe, India's indie game development space is taking baby steps. But indie creators are making headway and getting noticed.  During the "Make in India: Indie Game Developers Speak" session at GEMS 2020, industry experts discussed various aspects of their indie game journey.  
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Mam | Media And Advertising

Bata India initiates #Kickout2020  
The year 2020 has put a dampener on everyone's spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India has launched its first big campaign of the year - #KickOut2020.  
Read More...  

Mam | Media And Advertising

Philips India sparks off Diwali festivities  
Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi. Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices.  
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Mam | Marketing

Duroflex urges consumers to gift good sleep this Diwali  
Gifting during Diwali is a wonderful tradition of showing love, care, and appreciation.  This Diwali the festivities continue in spirit but the way to celebrate has changed inline with the new normal. Looking at this, during the festive season Duroflex wants to equip every Indian with better health through the gift of good sleep.  
Read More...  
Press Releases
» COLORS Tamil brings to life the vibrant celebration of Navarathri with an all new mini-series – Nalam Tharum Navarathri
» Catch the latest episodes of the new socially-distanced Shark Tank – Season 12 in India on the same day as the US, exclusively on Voot Select
More News From Indian Television
Amid controversy BARC assures total commitment to it stakeholders
Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC India). BARC India as an Industry body has representation from bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies............ Read More...
No cause too small for Covid2019 warrior Chhitra Subramaniam
At the peak of the Covid2019 pandemic, actor Sonu Sood was hailed as a messiah by media and public alike, with good reason. Where the government was getting panned for its handling of the crisis and the distress of migrant workers, Sood was single-handedly helping stranded labourers, students and health workers, often out of his own pocket................ Read More...
A forgettable 10 days for the news broadcasting industry
This past week saw news channels become the breaking news. It all started with the Mumbai police commissioner Param Bir Singh claiming to have uncovered a TRP rigging con. Matters came to a head when BARC decided to hit the pause button on weekly news channel ratings..................... Read More...
More News From India
»   Unilever's makeover: 'woke-washing' or the real thing?
»   In reversal, Twitter is no longer blocking New York Post article
    Source: ET
»   Non‐IPL advertisers leverage moment marketing to connect with fans
»   Nokia ditches data centers for Google cloud in five-year deal
    Source: Live Mint
»   Celebrity endorsement or influencer marketing – Why the choice is obvious
»   Cello ropes in Amitabh Bachchan as brand ambassador
    Source: ET Brandequity
»   'Don't We All Promote Brotherhood,' Asks Divya Dutta After Tanishq Ad Taken Off Air
    Source: News18
»   Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements
    Source: Financial Express
»   Data analytics and targeted political messages began over 40 years before Facebook
    Source: Scroll
»   Indie bookstores launch anti-Amazon 'Boxed Out' campaign
    Source: Hindustan Times
»   After Bajaj, Parle refuses to air their ads on 'toxic' news channels
    Source: India TV News
»   Ad world divided over more brands now taking political stands
    Source: TOI
»   Ad bodies condemn social media backlash against Tanishq, calls attack 'extremely concerning'
    Source: Indian Express
»   P&G, other advertisers to stick by TikTok unless clock runs out
    Source: Reuters
More National News
»   'Tis the season to shop early: 'stay safe' festive ad campaign
»   Climate denial ads on Facebook seen by millions, report finds
    Source: The Guardian
»   Biden campaign targets NFL fans in advertising blitz
»   Pro-Trump campaign ad uses stock footage from Russia, Belarus
    Source: The Hill
»   Lindsey Graham returns to attacking Hillary Clinton in his latest ad hitting Jaime Harrison.
»   Fauci Says Trump Campaign Ad Uses His Words 'Completely Out of Context'
    Source: NY Times
»   Beastie Boys License a Song for an Ad for First Time Ever, for Joe Biden Spot Focused on Live Music Shutdown
    Source: Variety
»   Vungle acquires AlgoLift mobile ad marketing intelligence firm
    Source: Venture Beat
»   AA report finds 22% of UK ad agencies increased export revenues after Covid-19
    Source: The Drum
»   WarnerMedia Hires Former Jason Kilar Colleague JP Colaco As Head Of Ad Sales
    Source: Deadline
»   Marketers Helped Fake News Kill Real News With Bullets Supplied By Ad Tech
    Source: Forbes
»   Barrett allies use ad with Biden, Schumer to promote 'Ginsburg Standard'
    Source: Fox News
»   Biden campaign blitzes pricey football games with series of new ads
    Source: CNN
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