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19 October 2020 |
Volume 11 Issue No:80 |
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MAM | Marketing
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Glow & Lovely: Will the makeover last? |
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After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand 'Fair & Lovely' to 'Glow & Lovely'. The company also renamed its male product line-up from 'Fair & Handsome' to 'Glow & Handsome'. |
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iWorld | Gaming
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GEMS 2020: Indie game developers continue to rise and shine! |
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When compared to the gaming scene in the U.S. and Europe, India's indie game development space is taking baby steps. But indie creators are making headway and getting noticed.
During the "Make in India: Indie Game Developers Speak" session at GEMS 2020, industry experts discussed various aspects of their indie game journey. |
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Mam | Media And Advertising
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Bata India initiates #Kickout2020 |
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The year 2020 has put a dampener on everyone's spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India has launched its first big campaign of the year - #KickOut2020. |
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Mam | Media And Advertising
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Philips India sparks off Diwali festivities |
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Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi. Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. |
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Mam | Marketing
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Duroflex urges consumers to gift good sleep this Diwali |
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Gifting during Diwali is a wonderful tradition of showing love, care, and appreciation. This Diwali the festivities continue in spirit but the way to celebrate has changed inline with the new normal. Looking at this, during the festive season Duroflex wants to equip every Indian with better health through the gift of good sleep. |
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More News From Indian Television |
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| No cause too small for Covid2019 warrior Chhitra Subramaniam |
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| At the peak of the Covid2019 pandemic, actor Sonu Sood was hailed as a messiah by media and public alike, with good reason. Where the government was getting panned for its handling of the crisis and the distress of migrant workers, Sood was single-handedly helping stranded labourers, students and health workers, often out of his own pocket................ Read More... |
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| A forgettable 10 days for the news broadcasting industry |
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| This past week saw news channels become the breaking news. It all started with the Mumbai police commissioner Param Bir Singh claiming to have uncovered a TRP rigging con. Matters came to a head when BARC decided to hit the pause button on weekly news channel ratings..................... Read More... |
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