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16 October 2020 |
Volume 11 Issue No:79 |
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MAM | Marketing
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Festive Sale: Flipkart's star power vs Amazon's emotional appeal |
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2020 has been an exceptional year. After months of stress and self-imposed austerity, the festive season is here - and the people are looking to make the best of circumstances, even in the midst of a pandemic. Amazon and Flipkart, the two biggest e-commerce rivals, are all set to start to kickstart their annual festive season sales. |
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iWorld | Gaming
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CapeTitans Games on bridging the gaps in game creation |
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The online gaming ecosystem is evolving rapidly in India. While many aspirant game developers are trying to make their mark on the industry, there is a gap when it comes to conceptualizing a game on the drawing board and selling it in the market. CapeTitans Games is trying to bridge that schism. |
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Mam | Marketing
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FoxyMoron wins digital mandate for Revv |
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Revv, one of India's fastest growing self-drive car rental services with a presence in 22 cities in India, has awarded its digital marketing mandate to the award-winning digital agency, FoxyMoron. The mandate will be handled by the agency's Gurgaon office, set up in 2012. |
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Mam | Marketing
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ISA appoints Sushil Matey as CEO |
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The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over the last 68 years, has announced the appointed Sushil Matey as its CEO. |
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More News From Indian Television |
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NBF calls out BARC for 'singling out' news genre |
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The News Broadcasters Federation (NBF), India's largest industry association representing interests of news broadcasters from across the length and breadth of the country, has strongly objected to BARC's decision to pause audience estimates (ratings) of news channels. It has stated that:........... Read More... |
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