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16 October 2020 Volume 11 Issue No:79

MAM | Marketing

Festive Sale: Flipkart's star power vs Amazon's emotional appeal  
2020 has been an exceptional year. After months of stress and self-imposed austerity, the festive season is here - and the people are looking to make the best of circumstances, even in the midst of a pandemic. Amazon and Flipkart, the two biggest e-commerce rivals, are all set to start to kickstart their annual festive season sales.  
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iWorld | Gaming

CapeTitans Games on bridging the gaps in game creation  
The online gaming ecosystem is evolving rapidly in India. While many aspirant game developers are trying to make their mark on the industry, there is a gap when it comes to conceptualizing a game on the drawing board and selling it in the market. CapeTitans Games is trying to bridge that schism.  
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Mam | Marketing

CMOs on road to recovery, but challenges ahead: Dentsu survey  
Today, CMOs find themselves at a critical juncture in determining the future of their brands. As they chart the course of recovery and rebuild their fortunes, they are facing a fresh set of challenges, a new survey by Dentsu has revealed.  
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Mam | Marketing

FoxyMoron wins digital mandate for Revv  
Revv, one of India's fastest growing self-drive car rental services with a presence in 22 cities in India, has awarded its digital marketing mandate to the award-winning digital agency, FoxyMoron. The mandate will be handled by the agency's Gurgaon office, set up in 2012.   
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Mam | Marketing

ISA appoints Sushil Matey as CEO  
The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over the last 68 years, has announced the appointed Sushil Matey as its CEO.  
Read More...  
Press Releases
» COLORS Tamil brings to life the vibrant celebration of Navarathri with an all new mini-series – Nalam Tharum Navarathri
» Catch the latest episodes of the new socially-distanced Shark Tank – Season 12 in India on the same day as the US, exclusively on Voot Select
» Celebrate this festive season with Movies NOW, MNX and Romedy NOW's exciting programming line-up
More News From Indian Television
NBF calls out BARC for 'singling out' news genre
The News Broadcasters Federation (NBF), India's largest industry association  representing interests of news broadcasters from across the length and breadth of the country, has strongly objected to BARC's decision to pause audience estimates (ratings) of news channels. It has stated that:........... Read More...
SC seeks Centre's response on regulating OTT platforms
It seems that when it comes to self-regulation, OTTs have a tough long road ahead, as the supreme court has sought the centre's response on a public interest litigation (PIL) for regulating these platforms by an autonomous body.................... Read More...
News Broadcasters Association welcomes suspension of TV ratings
The NBA welcomes the decisions of BARC to suspend the measurement of television viewership ratings of news channels for a period of twelve weeks. NBA, which represents the news channels believes that the suspension is an important step in the right direction............... Read More...
More News From India
»   Non‐IPL advertisers leverage moment marketing to connect with fans
»   Nokia ditches data centers for Google cloud in five-year deal
    Source: Live Mint
»   Cello ropes in Amitabh Bachchan as brand ambassador
»   Forevermark's new campaign celebrates women's timelessness and individuality
    Source: ET Brandequity
»   'Don't We All Promote Brotherhood,' Asks Divya Dutta After Tanishq Ad Taken Off Air
    Source: News18
»   Naresh Gupta on how brands must come together to fight the pandemic
    Source: Financial Express
»   How Joe Biden became the unlikeliest of online fundraising superstars
    Source: ET
»   Indie bookstores launch anti-Amazon 'Boxed Out' campaign
    Source: Hindustan Times
»   Facebook quietly removes 20% text limit on ad images
    Source: BS
»   After Bajaj, Parle refuses to air their ads on 'toxic' news channels
    Source: India TV News
»   Ad world divided over more brands now taking political stands
    Source: TOI
»   Ad bodies condemn social media backlash against Tanishq, calls attack 'extremely concerning'
    Source: Indian Express
»   P&G, other advertisers to stick by TikTok unless clock runs out
    Source: Reuters
More National News
»   Lindsey Graham returns to attacking Hillary Clinton in his latest ad hitting Jaime Harrison.
»   Fauci Says Trump Campaign Ad Uses His Words 'Completely Out of Context'
    Source: NY Times
»   Dem groups fund $1M ad buy attacking Ernst on Social Security
»   Pro-Trump campaign ad uses stock footage from Russia, Belarus
    Source: The Hill
»   Climate denial ads on Facebook seen by millions, report finds
    Source: The Guardian
»   Snoop Dogg Reimagines 'Drop It Like It's Hot' for Get-Out-the-Vote Ad
    Source: Variety
»   Vungle acquires AlgoLift mobile ad marketing intelligence firm
    Source: Venture Beat
»   WarnerMedia Hires Former Jason Kilar Colleague JP Colaco As Head Of Ad Sales
    Source: Deadline
»   Barrett allies use ad with Biden, Schumer to promote 'Ginsburg Standard'
    Source: Fox News
»   PS5 And Xbox Series X Share The Same Upgrade They Aren't Advertising
    Source: Forbes
»   Trump campaign ad uses Pentagon leaders
    Source: Politico
»   Traffic peaks for publishers hindered by brands' short-term planning
    Source: The Drum
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