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01 October 2020 Volume 11 Issue No:68

MAM | Marketing

 
BharatPe banks on cricket for next growth phase  
From Bollywood to cricket. That's the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the payment as well as capital needs of India's large retailer network, has signed up 11 top cricketers as its brand ambassadors.   
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iWorld | OTT

 
Industry leaders discuss security challenges faced by OTT platforms  
Of all the challenges, piracy is one major issue that has been bothering the over-the-top ecosystem for a long time. Video piracy tends to eat a major chunk of streaming services' revenue, advanced security integrations can help the platforms to curb the piracy threat.  
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MAM | Marketing

 
Reebok, 22feet Tribal take classic creative steps  
How do you create excitement around a classic shoe? Well you could take a page out of sportswear  company Reebok India. Well, you work with your agency - in this case 22Feet Tribal - and create a competition, invite artists to give their modern day interpretation of it.  
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MAM | Marketing

 
Langoor Havas bags digital transformation mandate for Organic Tattva  
Langoor Havas a digital agency made of creative technologists has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering organic food. Organic Tattva is India's largest organic brand and has grown on the principles of health, ecology, and care.  
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MAM | Marketing

 
Tata Motors, dentsu Play targets premium subscribing OTT audiences  
The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector - that of reaching the audience behind the OTT paywall. With the changing audience behavior and a dramatic increment in over-the-top (OTT) subscriptions.  
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Press Releases
» #HaveYouFollowed the brightest talent in Indian entertainment? Get up, close and personal with Twitter India's new series
» Honda Roars into the Mid-Size Motorcycle Segment Premieres Global Unveiling of Massive, Advanced & Comfortable HIGHNESS - CB350
» Paytm Insider showcases 'The Colour of Loss', a play by Mohit Takalkar on its theatre IP - Front & Centre
» Fastest scale-up in insurance distribution: PhonePe sells 5 lakh policies in just 5 months
More News From Indian Television
Mitron TV expands senior leadership team with new hires
Indian short-form video app Mitron has expanded its leadership team with two senior hires. Chandan Chhabra joins as VP of operations and Nisha Pokhriyal joins as VP of marketing...................................................................................... Read More...
 
SWA Awards 2020: Article 15, Soni & Gully Boy win big
he first ever SWA Awards 2020, organized by the Screenwriters Association, to felicitate screenwriters and lyricists was held yesterday and was a thundering success..................................................................... Read More...
 
Alex Schultz named new Facebook CMO
Facebook has named its former VP - product, growth, and analytics Alex Schultz as its new CMO. The news comes after former CMO Antonio Lucio moved on from the global social media giant last month to dedicate his time to "diversity, inclusion and equity.".......................................................... Read More...
 
More News From India
   
»   Sonu Sood's UNDP award makes his personal brand even taller
»   Great Learning appoints Aparna Mahesh as CMO
»   Fastrack highlights being a diva among Gen Z in new campaign
    Source: ET Brandequity
»   Partho Dasgupta re-elected as president of The Advertising Club
»   BrandWagon Conclave 2020: How advertising revenue on TV is set to return
    Source: Financial Express
»   Brands shift focus of ads to senior citizens
»   Streaming platforms double paid subscribers in India during covid
    Source: Live Mint
»   Why the new farm Bills should excite the advertising ecosystem
    Source: BS
»   Ex-Bernie Sanders staffers promote Joe Biden to Latinos in Iowa, Nevada
    Source: ET
»   Ayushmann Khurrana to be brand ambassador for Toyota Urban Cruiser
    Source: India Today
»   Will take some time for MS Dhoni to get back old touch, says Sourav Ganguly
    Source: New Indian Express
»   CMU Hires Texas Associate AD To Lead Athletic Department
    Source: News18
»   No more online order or discounts on liquor, says Maharashtra excise department
    Source: Hindustan Times
»   Great Learning ropes in Indian skipper Virat Kohli as brand ambassador
    Source: Zee Biz
»   U.S. expected to sue Google next week as DOJ seeks support from states
    Source: Reuters
     
 
More National News
   
»   Demand Justice launches seven-figure ad buy for SCOTUS fight
»   HHS ad blitz sputters as celebrities back away
    Source: Politico
»   Reddit's UK ad pitch: 'I'd want to know what people really think about my product'
»   Customers like ads on TikTok, but marketers prefer YouTube
    Source: The Drum
»   A Democratic super PAC releases an ad hitting Trump on the pandemic to kick off a $57 million October.
    Source: NY Times
»   Biden, Trump presidential campaigns ramp up Supreme Court ad wars
    Source: Fox Business
»   Apple's 'privacy' changes undermine international advertising best practices
    Source: VB
»   Jewish Democratic Council compares Trump's America to 1930s Germany in new ad
    Source: The Hill
»   Why are you seeing this digital political ad? No one knows!
    Source: Vox
»   Seven Types Of Engaging Visual Content For Social Media Ads
    Source: Forbes
»   Quavo Shines in Custom Aku Aku Ice in 'Crash Bandicoot 4' Ad
    Source: Billboard
»   Trump campaign floods digital airwaves with debate day ad blitz
    Source: CBS News
»   Dan Crenshaw's Texas campaign ad looks like a Hollywood action movie trailer
    Source: NY Post
 
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