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30 November 2020 Volume 12 Issue No:10

Mam | Media And Advertising

  
IdeateLabs to raise $5 million for next leg of data-centric growth  
Sure there were a few hiccups, but if there's one industry that benefited from the Covid-2019 lockdown, it is digital marketing. With even the most conventional players tapping into the digital space, not just for communications but also for primary-level sales, the industry witnessed a great inflow of business.  
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Mam | Marketing

  
'Noodles in a Bowl': Sunfeast YiPPee! forays into ready-to-eat segment  
Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl.  With the launch of this new product, Sunfeast YiPPee! noodles will now be available to consumers in a bowl format.  
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Mam | Media And Advertising

  
Akila Jayaram joins Cheil India as VP  
Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories.  Jayaraman has earlier worked with Madhouse as director - performance marketing.  
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Mam | Marketing

  
PNB Housing Finance pushes online home loans in new spot  
PNB Housing Finance (PNBHFL) has launched a new campaign - Ek laddoo hamaare taraf se bhi kha lena - for its new digital home loan platform where customers can complete all home loan formalities online.  
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Mam | Marketing

  
Dettol's education programme delivers strong social value  
RB, under its flagship campaign, Dettol Banega Swasth India has launched the social return on investment (SROI) evaluation study report of its successful Dettol School Hygiene Education Programme at ISC-FICCI Indian Sanitation Conclave 2020.  
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Press Releases
» ZOOOK's True Wireless In-Ear headphones Rocker Twins launched in India
» Watch Hindi television premiere of the 'The Grudge', only on &pictures
» Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook
» Indian Gaming League (IGL) to host Call-Of-Duty Mobile Women's Cup Tournament from 28th-30th November 2020
More News From Indian Television
Times Internet's transformation from media company to tech company
Digital disruption is reshaping the media and entertainment ecosystem at a rapid pace. As media companies adapt to the change, investment in technology is emerging as the need of the hour......................... Read More...
 
No prima facie evidence against Arnab Goswami in abetment to suicide case: SC
Detailing the reasons for granting interim bail to Republic TV editor-in-chief Arnab Goswami in its 11 November judgement, the Supreme Court highlighted that the bail will remain in force for four weeks, even after the Bombay high court decides on the journalist-cum-businessman's plea to quash the FIR against him.................................. Read More...
 
Lens of regulation is more important: Uday Shankar on OTT platforms
'Will OTT platforms be put on leash?' is the question being discussed and debated lately, especially after being brought under the ambit of the ministry of information and broadcasting (MIB)........................ Read More...
 
More News From India
   
»   How brands have changed their communication after the lockdown
»   Google India FY20 revenue rises 35% to Rs 5,593.8 crore, profit up 24%
    Source: Financial Express
»   Haeal ropes in Sanju Samson as brand ambassador
»   Himalaya highlights the concern of hair fall in its new campaign
    Source: ET Brand Equity
»   Facebook's latest error shakes advertisers' confidence
»   Why brands shouldn't take social media backlash seriously
    Source: Live Mint
»   New rules for real money gaming ads require disclaimers, cannot depict children
    Source: Medianama
»   Consumer companies' advertising spends nearing pre-Covid levels
    Source: ET
»   This Indian Restaurant's Grammar Blunder In An Ad Is Why We Need Punctuation
    Source: India Times
»   Newest unicorn in town: Cars24 raises $200 mn in Series-E funding
    Source: BS
»   Ford's new CEO tackles warranty costs in bid to boost profit
    Source: Reuters
»   'Ad hoc solutions won't help, strong political will needed to fight bad air'
    Source: TOI
»   Time to smell the change in advertising
    Source: New Indian Express
»   Brazilian brand stops production of Lord Ganesh shorts, removes ad
    Source: BT
     
 
More National News
   
»   Increasing in-store visits with mobile and OOH advertising
»   The funniest Christmas ads of 2020 including Tesco, Lidl and Lego
    Source: The Drum
»   The downfall of adtech means the trust economy is here
»   Metigy gets $20 million AUD to make online marketing easier for SMEs
    Source: TC
»   Facebook Ads Could Be Reaching Saturation Point
    Source: WSJ
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    Source: The Guardian
»   The Best Video Game Deals From Walmart's Black Friday 2020 Ad
    Source: Forbes
»   Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
»   MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
    Source: TV Technology
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
 
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