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26 November 2020 Volume 12 Issue No:08

Mam | Marketing

 
'Stand Up' to street harassment, says L'Oréal Paris  
On the occasion of United Nations International Day for the Elimination of Violence against Women, L'Oréal Paris has launched its international bystander intervention training programme - Stand Up - in India.  As per an ActionAid Survey of 2016, 79 per cent of women living in Indian cities have been subjected to harassment or violence in public.  
Read More...  

Television | TV Channels

 
Screentime of sports celebrities grew in IPL 13 ads, says BARC  
IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences.  
Read More...  

Mam | Marketing

 
Himalaya's 'healthy hair' promise empowers women in new spot  
The Himalaya Drug Company has unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication "Hair fall nahi, ab sirf zindagi meri mutthi mein" (No fallen hair, only life in the palm of my hand) as part of the Healthy Hair Ka Vaada campaign.  
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Mam | Marketing

 
boAt audio leads in TWS earphones category: Counterpoint Research  
Homegrown consumer tech brand boAt Lifestyle has been ranked number one in the True Wireless (TWS) earphones category, as per the latest report by Counterpoint Research (Q3 CY2020). The brand sailed through the pandemic to break all records and has seen 385 per cent growth as compared to Q2 CY2020 in the TWS category.  
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Mam | Media And Advertising

 
Seagram's Royal Stag ropes in global icons for new campaign  
Seagram's Royal Stag has provided a global outlook to its philosophy of 'Make it Large' with a powerful new campaign that inspires audiences to achieve their dreams. Top global icons like Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan.  
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Mam | Marketing

 
From 'joy of eating' to 'joy of cooking': Fortune completes 20 years  
Fortune Edible Oils & Foods is celebrating 20 years of giving food lovers in the nation a healthier lifestyle. To mark this milestone, Fortune has launched a new campaign highlighting their brand's essence, '20 years of Fortune.'  
Read More...  
   
 
Press Releases
» Cartoon Network India serves up 'The Tom and Jerry Show' with an Indian tadka!
» Asahi Kasei launches #AsahiKaseiMiniChef campaign to recognise your munchkin's culinary talent
» Zee Telugu launches Inti Guttu on 30 November
» Cheryl Cosmeceuticals successfully conducts an online influencer session, #OxygenforYourSkin, for their DIY OxyBlast facial kit
More News From Indian Television
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Netflix India draws ire over a scene in A Suitable Boy
Netflix India has landed in yet another controversy – this time, over a kissing scene in the series A Suitable Boy. The sequence depicting a Hindu girl kissing a Muslim boy against the backdrop of a Hindu temple seems to have offended a section of viewers as well as right-wing political leaders........................... Read More...
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IPL has 86 million fans in India: Ormax Media study
Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report.......................... Read More...
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Malayalam film Jallikattu is India's official entry for Oscars 2021
Malayalam movie Jallikattu directed by Lijo Jose Pellissery has been selected as India's official entry for the international feature film category at the 93rd Academy Awards, better known as Oscars. Jallikattu was chosen out of 27 films across Hindi, Odiya, Marathi and other languages........................... Read More...
More News From India
   
»   Khimji Jewels launches ad series with the promise to make precious moments beautiful
»   Himalaya highlights the concern of hair fall in its new campaign
    Source: ET Brand Equity
»   ASCI rolls the advertising code ball on the roulette wheel; will it win the game
»   Gourav ropes in Mary Kom as their brand ambassador
    Source: Financial Express
»   Byju's-owned WhiteHat Jr gets respite from court in case against Pradeep Poonia
»   Why brands shouldn't take social media backlash seriously
    Source: Live Mint
»   New rules for real money gaming ads require disclaimers, cannot depict children
    Source: Medianama
»   PagarBook ropes in Akshay Kumar as Brand Ambassador till 2022
    Source: ET
»   Newest unicorn in town: Cars24 raises $200 mn in Series-E funding
    Source: BS
»   'Ad hoc solutions won't help, strong political will needed to fight bad air'
    Source: TOI
»   This Indian Restaurant's Grammar Blunder In An Ad Is Why We Need Punctuation
    Source: India Times
»   Time to smell the change in advertising
    Source: New Indian Express
»   Ford's new CEO tackles warranty costs in bid to boost profit
    Source: Reuters
»   Brazilian brand stops production of Lord Ganesh shorts, removes ad
    Source: BT
     
 
More National News
   
»   The funniest Christmas ads of 2020 including Tesco, Lidl and Lego
»   Apocalypse ravages ITV's top shows in climate disaster ad campaign
    Source: The Drum
»   The downfall of adtech means the trust economy is here
»   Metigy gets $20 million AUD to make online marketing easier for SMEs
    Source: TC
»   Facebook Ads Could Be Reaching Saturation Point
    Source: WSJ
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    Source: The Guardian
»   The Best Video Game Deals From Walmart's Black Friday 2020 Ad
    Source: Forbes
»   Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
»   MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
    Source: TV Technology
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
 
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