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24 November 2020 Volume 12 Issue No:06

Mam | Marketing

 
How Bikano successfully shed its traditional mien for a modern positioning  
Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of Bikanervala believed in taking measured risks and ensuring that they paid off.  
Read More...  

Mam | Marketing

 
Vedantu & Airtel DTH take quality education to TV screens  
The DTH arm of Bharti Airtel (Airtel) and ed-tech brand Vedantu have announced a tie-up to enable students across India to access quality education. Under the partnership, two dedicated DTH channels - Vedantu Masterclasses - will be available exclusively to 17 million Airtel Digital TV customers at Rs 4 per day.  
Read More...  

Mam | Marketing

 
Protinex taps influencer marketers to push Immuno Nutrient Calculator  
Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator. The activity, which started during Protein Week, has received tremendous response via various sets of influencers, with demand growing especially on Instagram.  
Read More...  

iWorld | OTT

 
PM Modi, Sonu Sood & Kunal Kamra top Twitter engagement in Oct 2020  
Social media analytics firm Twitteet has released its October analytics report. Leading their respective fields in terms of engagement were prime minister Narendra Modi, actor Sonu Sood, and comedian Kunal Kamra, all of whom accounted for a total of over one crore impressions on Twitter in the month of October.  
Read More...  

Mam | Marketing

 
CouPals, networking app for couples, set for India debut  
Social media has erased geographical boundaries and brought us close. While there are several apps available in the social networking space, there is none that caters to couples and provides them a platform to connect with other like-minded couples.  
Read More...  
   
 
Press Releases
» Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience
» Dukaan's tribute to store owners & merchants clock 3 million views in 12-hours
» International mindfulness and meditation app Petit BamBou now available in India
» 9stacks all set to host 'India's First ever HEADS UP Poker Championship' starting 24th Nov 2020
More News From Indian Television
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BAFTA ventures into India with Breakthrough initiative
The British Academy of Film and Television Arts (BAFTA) is taking its first steps in India with the global expansion of the Breakthrough initiative, supported by Netflix. This flagship new talent initiative is part of BAFTA's year-round work to support new talent, operating alongside their awards ceremonies worldwide......................... Read More...
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#RoadTrippinWithRnM returns with season 2 on HistoryTV18
Earlier this year, as lockdown rules started to ease up, television's popular foodies and intrepid travellers, Rocky Singh and Mayur Sharma got behind the wheel for a 14-day road trip across Rajasthan........................ Read More...
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SonyLIV goes big to retain buzz around Scam 1992
Amongst the homegrown OTT players, SonyLIV was late to enter the original content space. After its recent rebranding, the OTT platform has made a splash, especially with the launch of Scam 1992: The Harshad Mehta story......................... Read More...
More News From India
   
»   Byju's-owned WhiteHat Jr gets respite from court in case against Pradeep Poonia
»   Why brands shouldn't take social media backlash seriously
    Source: Live Mint
»   Don't blame us for news businesses revenue decline: Google
»   Zomatrolled: Food delivery major Zomato is the latest to face the ire of Twitter trolls
    Source: ET Brand Equity
»   Maggi urges people to 'Choose India's Most Loved Taste' in its latest campaign
»   Gourav ropes in Mary Kom as their brand ambassador
    Source: Financial Express
»   Google faces regulatory scrutiny in Britain over 'Privacy Sandbox' advertising data revamp
    Source: ET
»   SREI Infrastructure Finance Ltd leads losers in 'B' group
    Source: BS
»   Hyderabad: SEC steps in as row over ads at public spaces erupts
    Source: TOI
»   This Indian Restaurant's Grammar Blunder In An Ad Is Why We Need Punctuation
    Source: India Times
»   Time to smell the change in advertising
    Source: New Indian Express
»   Google under review for possible British competition enquiry
    Source: Reuters
»   Apple says Facebook collects data without any regard for user privacy
    Source: India Today
     
 
More National News
   
»   The downfall of adtech means the trust economy is here
»   Metigy gets $20 million AUD to make online marketing easier for SMEs
    Source: TC
»   Australian digital advertising grows 11.3% in third quarter
»   Apocalypse ravages ITV's top shows in climate disaster ad campaign
    Source: The Drum
»   Facebook Ads Could Be Reaching Saturation Point
    Source: WSJ
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    Source: The Guardian
»   How To Recommend A Facebook Ad Budget And Management Cost To New Clients
    Source: Forbes
»   Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
 
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