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23 November 2020 Volume 12 Issue No:05

Mam | Marketing

 
GoDaddy is boosting digital skills development in India: Nikhil Arora  
Covid2019 has impacted every part of our lives, from financial spending to the places we can go to. Running a sustainable business has emerged as one of the bigger challenges that this crisis has brought to the forefront. It has now become crucial for businesses to adapt to the current situation and recharge their foundations to help survive in these challenging times.  
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Mam | Media And Advertising

 
JK White Cement attempts to reinvent building materials communication space  
JK White Cement is reinventing the building materials communication space through its quirky new campaign series #MaxXHaiNa! Through the superlative use of humour, visual content and music in its marketing salvos, JK Cement has been challenging conventions as far as the perception of the cement industry is concerned.  
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Mam | Media And Advertising

 
Aqualite brings in Javed Akhtar to pen #ComfortDikhtaHai spot  
Footwear brands Aqualite has launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age groups. The new TVC showcases the Aqualite's range of PU, EVA and printed hawai chappals, and highlights the brand's commitment to comfort and style.  
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Mam | Media And Advertising

 
#SpreadWordSpreadLove campaign gets love on social media  
The Covid2019 pandemic was a particularly dark time for students. With schools shut, the only effective and safe mode of imparting lessons was through online lectures. But due to lack of adequate facilities, infrastructure or means of family income, not every child could avail the benefits of digital education.  
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Mam | Marketing

 
How brands celebrated #2020WaliDiwali on Twitter  
Every festive season, as people prepare to splurge, brands leave no stone unturned to position themselves in the front line of their consumers' view. Twitter - given its conversational nature, diverse reach, and ability to seamlessly connect brands with the right audiences.  
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Press Releases
» Times Network launches 'Tales of Valour' Season 2; docu-series featuring gripping stories of bravery
» Zee Zest emerges as the leader in lifestyle genre
» &flix and &PrivéHD brings specially curated day-long binge on world television day
» Hej Mumbai! The Countdown begins...
More News From Indian Television
Netflix to offer free weekend access on 5-6 December
Netflix has finally unveiled the dates for its free weekend access to Indian audiences. The viewers can binge Netflix content without subscription on 5 and 6 December during 'StreamFest'........................ Read More...
 
TRP scam: ED steps in to probe money laundering angle
It seems that the TRP manipulation scandal that has caused quite a stir in the Indian news broadcasting industry is far from done and dusted............................... Read More...
 
Bhojpuri channels go all out for Chhath celebrations
Chhath Puja is an ancient religious festival observed by Hindu women in Uttar Pradesh, Bihar and Jharkhand, performed over four days to worship the Sun God. The rituals include holy bathing, fasting, and presenting offerings to the rising and setting sun......................... Read More...
 
More News From India
   
»   ASCI to issue ad guidelines for real money online gaming firms
»   Zomato faces social media backlash for advertising on Republic TV
    Source: Live Mint
»   Tonic Worldwide joins hands with Stoppress to strengthen footprint in South India
»   Zomatrolled: Food delivery major Zomato is the latest to face the ire of Twitter trolls
    Source: ET Brand Equity
»   Regulating tobacco would go a long way in managing cardiovascular diseases
»   How brands can build for the long-term amidst fleeting shopping behaviours
    Source: Financial Express
»   Team India's tour to Australia to fetch Sony Rs 400 crore in ad revenues
    Source: ET
»   Remember the 'BBC Dad'? He is on a Twitter Ad on Interruptions while Working From Home
    Source: News18
»   Apple defends delay of privacy feature, slams Facebook over ad practices
    Source: BS
»   #BoycottZomato Trends After Swara Bhasker Asks Company to Pull Out Ad From Republic TV
    Source: India
»   YouTube to run ads on some creator videos but won't pay them
    Source: New Indian Express
»   Trump campaign drops suit against Wisconsin NBC affiliate over ad
    Source: Reuters
»   Bingo releases statement on advertisement featuring Ranveer Singh that upset SSR fans
    Source: DNA India
     
 
More National News
   
»   How To Recommend A Facebook Ad Budget And Management Cost To New Clients
»   Why Media Companies Should Rethink Their Ad Sales Operations Now
    Source: Forbes
»   Ad Disruption is the Key to Disrupting the Mother of all Black Markets
»   'It needs to feel like a warm hug': How McDonald's created Christmas ad 'Inner Child'
    Source: The Drum
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    John Lewis Christmas ad stars children, snowmen and hip-hop pigeons
    Source: The Guardian
»   YouTube will put ads on non-partner videos but won't pay the creators
    Source: CNBC
»   Is the internet advertising economy about to implode?
    Source: TC
»   Businesses With a Give-Back Mission Caught in Facebook Ad Ban
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
 
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