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28 May 2020 Volume 10 Issue No:79
  MAM | Marketing  
  How Dabur realigned itself to manage Covid2019  
  Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.  
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  MAM | Marketing  
  What you should know before pressing 'I Agree' button  
  'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying on this pool of numbers to guess user behaviour, identify target consumers and customer-centric marketing campaigns.  
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  MAM | Marketing  
  Brands and consumer sentiments during Covid2019  
  The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this pandemic is causing with each passing day.  
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  MAM | Marketing  
  Sagnik Ghosh joins Liqvd Asia as managing partner  
  Sagnik Ghosh has joined digital marketing agency Liqvd Asia as managing partner. Sagnik will be based out of the company's Mumbai office and will help build the communication across verticals like media planning, buying, performance marketing, brand strategy, online listening and reputation management, creative, social media and content marketing solutions.  
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Press Releases
» Daawat Basmati Rice celebrates relationships with #PehliDaawat Campaign
» RIO launches new campaign on Menstrual Hygiene day
» Students of Amity University Launch #ISalute campaign to thank healthcare heroes
» Paytm enables Vodafone Idea recharges for crores using feature phones with their UPI ID
More News From Indian Television
Star Jalsha brings 'Ramayan' to Bengali audience
Ramanand Sagar's timeless classic Ramayana is all set to recreate its magic on Bengali television. The iconic show, which brought the country to a standstill every Sunday in the 1980's, will now be seen on Star Jalsha. June onwards, the mythological series will be shown in Bengali every Monday to Sunday at 8 PM.............................................. Read More...
UNWTO, CNN partner on Travel Tomorrow campaign
Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO).................................. Read More...
Silly Monks appoints C Ratnakar Rao as non-executive chairman
Hyderabad-based digital media entertainment company Silly Monks Entertainment Ltd has expanded its board of directors with the appointment of independent director and chairman C Ratnakar Rao............................... Read More...
More News From India
»   Kent RO apologises, takes down ad dubbing domestic helps as covid carriers
»   Stocks to Watch: RIL, SBI, Lupin, Adani Power, Maruti Suzuki, United Spirits
    Source: Live Mint
»   MTV India awards social media mandate to #ARM Worldwide
»   SonyLIV unveils new brand identity
    Source: ET Brandequity
»   50% of consumers expect to increase ecommerce spends in the next one month
»   Kotak releases Video KYC savings account campaign featuring Ranveer Singh
    Source: Financial Express
»   'Government must pay up advertising dues', Indian Newspaper Society tells Supreme Court
    Source: The Hindu
»   Dentsu's Olympic year torpedoed by coronavirus outbreak
    Source: Reuters
»   ByteDance earned over $3 Billion in net profit last year
    Source: Hindustan Times
»   Kieran O'Brien Brings Out ShopAccelerator To Market Automotive Businesses
    Source: Deccan Chronicle
»   India's largest brands plan to resume advertising
    Source: ET
»   Akshay Kumar, R Balki shoot coronavirus awareness ad at Mumbai studio
    Source: Indian Express
More National News
»   George Conway group lines up body bags in ad hitting Trump on coronavirus deaths
»   Loeffler runs ad tying Doug Collins to Pelosi, Sanders, Biden
    Source: The Hill
»   LeBron James narrates Nike ad connecting sporting comebacks to pandemic perseverance
    Source: The Drum
»   Instagram to test new revenue streams, including badges and IGTV ads
    Source: TC
»   ViacomCBS Aims to Hook Hesitant Advertisers on Wider Media Array
    Source: Variety
»   TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront
    Source: Deadline
»   Virginia Beach begins ad campaign to attract summer tourists
    Source: Washington Post
»   Coronavirus: Apprentice star's ads banned over Covid-19 claims
    Source: BBC
»   Your Guide To Running Facebook Ad Campaigns Like A Pro In 2020
    Source: Forbes
»   Club for Growth ad featuring Tara Reade urges Biden 'victims' to come forward
    Source: NY Post
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