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28 May 2020 |
Volume 10 Issue No:79 |
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MAM | Marketing |
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How Dabur realigned itself to manage Covid2019 |
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Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers. |
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MAM | Marketing |
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Brands and consumer sentiments during Covid2019 |
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The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this pandemic is causing with each passing day. |
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MAM | Marketing |
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Sagnik Ghosh joins Liqvd Asia as managing partner |
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Sagnik Ghosh has joined digital marketing agency Liqvd Asia as managing partner. Sagnik will be based out of the company's Mumbai office and will help build the communication across verticals like media planning, buying, performance marketing, brand strategy, online listening and reputation management, creative, social media and content marketing solutions. |
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Read More... |
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More News From Indian Television |
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Star Jalsha brings 'Ramayan' to Bengali audience |
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Ramanand Sagar's timeless classic Ramayana is all set to recreate its magic on Bengali television. The iconic show, which brought the country to a standstill every Sunday in the 1980's, will now be seen on Star Jalsha. June onwards, the mythological series will be shown in Bengali every Monday to Sunday at 8 PM.............................................. Read More... |
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UNWTO, CNN partner on Travel Tomorrow campaign |
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Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO).................................. Read More... |
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