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26 May 2020 Volume 10 Issue No:77
  MAM | Marketing  
  Made in lockdown: The story of Airtel's ad film  
  Covid2019's impact on ad houses and production companies has been massive. It's been quite challenging with all shoots halted for more than two months now.  
  Read More...  
  MAM | Marketing  
  Salman Khan launches personal care brand Frsh  
  Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi.  
  Read More...  
  MAM | Marketing  
  Zirca Digital to represent Fandom in India  
  360-degree digital solutions provider Zirca Digital Solutions has been appointed as the exclusive advertising sales representative in India of global entertainment platform Fandom.  
  Read More...  
  MAM | Media And Advertising  
  NxGn Sports Interactive appoints Sunil Chhetri as brand ambassador for Twelfth Man  
  Sunil Chhetri has been announced as the official brand ambassador of Twelfth Man - a fantasy football platform by NcGn Sports that allows users to compete in a large variety of contests against other users for free or by paying entry fees to join a prize pool.  
  Read More...  
Press Releases
» Siyaram's sets a new GUINNESS WORLD RECORDSR achievement for 'Most Viewers For A Retail Management YouTube Live Stream' during its 'Textile Mahakumbh'
» Meera reminiscences the good old times with popular 'Velikizhamai' advertisement from the 90's
» Shoppers Stop celebrates EID across its online channels during Lockdown 4.0
» "Daudega India" by Arvog perfectly sets the mood for an India waiting to rise above the pandemic
More News From Indian Television
Help each other to bring the industry back on its feet: TV producers
The television producers believe that helping each other to revive the business, as and when the state government allows production to resume, will help the industry get back on its feet. This was the unanimous view of a virtual round table conference organised by to discuss the challenges faced by TV producers............................................. Read More...
Disney+ Hotstar Premium adds kids animated show Mira, Royal Detective
Disney+ Hotstar Premium has added a brand new title to its expansive kids catalogue: Mira, Royal Detective. The story revolves around Mira, a brave and resourceful girl who is appointed as royal detective by the queen................................. Read More...
Dangal continues on top across genres as TV consumption drops
Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres................................ Read More...
More News From India
»   'Humans have never stopped flying,' says AirAsia's new ad film
»   How ZEE5's investment in original content has helped in getting the SVOD game right
    Source: Financial Express
»   Fandom appoints Zirca Digital Solutions as ad-sales representative in India
»   Vocal about local? Can India have its own Facebook & Google?
    Source: ET Brandequity
»   Can TikTok bite into YouTube, Instagram's ad revenue pie?
»   Lockdown intermission is getting too complicated for multiplexes
    Source: Live Mint
»   'Government must pay up advertising dues', Indian Newspaper Society tells Supreme Court
    Source: The Hindu
»   Bayer says it makes progress in settlement talks over weedkiller
    Source: Reuters
»   Study explains parents' concern about privacy, body image impact on tweens using health app
    Source: Hindustan Times
»   Advertising a tax on the poor, pandemic going to exacerbate it
    Source: Deccan Chronicle
»   Divya Dutta shoots an ad film on her own at home amid lockdown
    Source: TOI
»   Akshay Kumar, R Balki shoot coronavirus awareness ad at Mumbai studio
    Source: Indian Express
More National News
»   Trump Fires Back After Biden Ad Attacks Him For Golfing During Pandemic
»   How Sellers Can Capitalize On Amazon's Growing Ad Platform
    Source: Forbes
»   TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront
    Source: Deadline
»   ViacomCBS Aims to Hook Hesitant Advertisers on Wider Media Array
    Source: Variety
»   Ad-Verification Firm Integral Ad Science Laying Off Nearly 10% of Workforce
    Source: WSJ
»   How advertisers are using TikTok during the recession
    Source: Digiday
»   Trump vastly outspending Biden in presidential campaign ad wars
    Source: Fox News
»   Political ads put Twitter, Facebook and Google in a bind. Here's why
    Source: CNet
»   Google's Android ad ID targeted in strategic GDPR tracking complaint
    Source: TC
»   Sky and NBCUniversal launch global advertising offer
    Source: Broadband TV News
»   Google will soon block battery-draining ads from loading in Chrome
    Source: The Verge
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