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22 May 2020 Volume 10 Issue No:75
  MAM | Marketing  
  Missing brands must restart marketing to catch rising demand across categories  
  After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a positive sentiment among most brands and agencies that things will only get better from here on and there seems to be a plethora of opportunities waiting.  
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  MAM | Marketing  
  How Parle G tackled distribution challenges during lockdown  
  Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw materials.  
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  MAM | Marketing  
  Peps Industries launches the most boring ad campaign ever  
  Inner spring mattress company Peps Industries has launched its latest digital campaign BEDTalks. Inspired by TED Talks, but infinitely more boring, Peps BEDTalks is a curated series of incredibly boring topics aimed at putting people to sleep.  
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  MAM | Marketing  
  Safeguarding consumer safety, KFC to deliver right to your car or bike  
  KFC is doubling down on its efforts to keep its team members and customers safe with the introduction of 'KFC to Your Car or Bike'. An extension of contactless takeaway, the initiative is a first-of-its-kind service in India, with the food being delivered to your vehicle.  
  Read More...  
Press Releases
» Hungama Artist Aloud launches 'Independent Together #StayAtHome #StayEntertained'
» Wunderman Thompson India releases #SOS SAVE OUR SENTINELS - The Blink Film on UN World Day for Cultural Diversity
» Hike looks to strengthen teams with multiple hiring initiatives
» Reminiscing the everyday joy: "It is extraordinary, how much we miss the ordinary"
More News From Indian Television
Thailand PM leads national committee to promote 5G development
A 26-member national 5G committee has been formed with Thailand Prime Minister Prayut Chan-o-cha as chairman to coordinate the 5G development and boost the digital economy in the country............................................ Read More...
Sony Sports launches digital initiative 'Sony Ten WWE Live Dhamaal' to engage fans
Sony Pictures Sports Network (SPSN) is bringing fans closer to their favourite WWE Superstars and Legends online with 'Sony Ten WWE Live Dhamaal'. Streaming live on SPSN's official Facebook page, @SonySportsIndia................................ Read More...
ShareChat lays off 101 employees
Indian video-sharing social media platform ShareChat has laid off 101 employees in view of the unpredictable advertising market in 2020 due to the Covid2019 pandemic, reported Economic Times............................... Read More...
More News From India
»   Asian Paints reassures painters and their families of safe painting in new ad film
»   Covid fallout: Not very good news for media and entertainment sector
    Source: Financial Express
»   ETBE Virtual Series: Measurement a challenge, a boon for advertisers
»   Asian Paints shows new painting protocol in digital films
    Source: ET Brandequity
»   Announcement: Online event on Algorithmic Accountability in India; Jun 4, 2020 #Ad
    Source: Medianama
»   Our primary objective right now is to increase market share: PolicyBazaar's Yashish Dahiya
    Source: Live Mint
»   'Government must pay up advertising dues', Indian Newspaper Society tells Supreme Court
    Source: The Hindu
»   Ad-fraudsters are using bots to fake app installs: Study
    Source: ET Telecom
»   Rare online outrage in Japan forces Abe to delay controversial bill
    Source: Reuters
»   India needs a new epidemic control and management law
    Source: Hindustan Times
»   Domestic funds rushed to RIL, Airtel in April; dumped L&T, private banks
    Source: ET
»   Google-Fitbit deal criticised by consumer group as concerns grow
    Source: Indian Express
More National News
»   Exposure to age-restricted ads remains low, but ASA is 'mindful' of online harm for kids
»   Video game giants double US ad spend in line with higher demand
    Source: The Drum
»   Media Company Whistle Buys Marketing Firm to Capture Ad Spending by Streaming Services
    Source: WSJ
»   Volkswagen apologizes for 'racist' ad posted on Instagram account
    Source: CNBC
»   AT&T's '5G E' icon might continue to show up after ad watchdog's order
    Source: CNet
»   BIA Lowers Local TV Ad Revenue Projection to $18.5B
    Source: TV Technology
»   ViacomCBS Aims to Hook Hesitant Advertisers on Wider Media Array
    Source: Variety
»   Dark-money attack ad pastes swastikas on House candidate
    Source: Washington Post
»   Google's Android ad ID targeted in strategic GDPR tracking complaint
    Source: TC
»   Sky and NBCUniversal launch global advertising offer
    Source: Broadband TV News
»   Lexus Becomes First Forward-Looking Carmaker, With New Ad
    Source: Forbes
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