Click here to View in Browser 22 May 2020 Volume 10 Issue No:75   MAM | Marketing     Missing brands must restart marketing to catch rising demand across categories     After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a positive sentiment among most brands and agencies that things will only get better from here on and there seems to be a plethora of opportunities waiting.     Read More...     MAM | Marketing     How Parle G tackled distribution challenges during lockdown     Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw materials.     Read More...     MAM | Marketing     Peps Industries launches the most boring ad campaign ever     Inner spring mattress company Peps Industries has launched its latest digital campaign BEDTalks. Inspired by TED Talks, but infinitely more boring, Peps BEDTalks is a curated series of incredibly boring topics aimed at putting people to sleep.     Read More...     MAM | Marketing     Safeguarding consumer safety, KFC to deliver right to your car or bike     KFC is doubling down on its efforts to keep its team members and customers safe with the introduction of 'KFC to Your Car or Bike'. An extension of contactless takeaway, the initiative is a first-of-its-kind service in India, with the food being delivered to your vehicle.     Read More...       Press Releases » Hungama Artist Aloud launches 'Independent Together #StayAtHome #StayEntertained' » Wunderman Thompson India releases #SOS SAVE OUR SENTINELS - The Blink Film on UN World Day for Cultural Diversity » Hike looks to strengthen teams with multiple hiring initiatives » Reminiscing the everyday joy: "It is extraordinary, how much we miss the ordinary" More News From Indian Television Thailand PM leads national committee to promote 5G development A 26-member national 5G committee has been formed with Thailand Prime Minister Prayut Chan-o-cha as chairman to coordinate the 5G development and boost the digital economy in the country............................................ Read More...   Sony Sports launches digital initiative 'Sony Ten WWE Live Dhamaal' to engage fans Sony Pictures Sports Network (SPSN) is bringing fans closer to their favourite WWE Superstars and Legends online with 'Sony Ten WWE Live Dhamaal'. Streaming live on SPSN's official Facebook page, @SonySportsIndia................................ Read More... ShareChat lays off 101 employees Indian video-sharing social media platform ShareChat has laid off 101 employees in view of the unpredictable advertising market in 2020 due to the Covid2019 pandemic, reported Economic Times............................... Read More... More News From India     »   Asian Paints reassures painters and their families of safe painting in new ad film »   Covid fallout: Not very good news for media and entertainment sector     Source: Financial Express »   ETBE Virtual Series: Measurement a challenge, a boon for advertisers »   Asian Paints shows new painting protocol in digital films     Source: ET Brandequity »   Announcement: Online event on Algorithmic Accountability in India; Jun 4, 2020 #Ad     Source: Medianama »   Our primary objective right now is to increase market share: PolicyBazaar's Yashish Dahiya     Source: Live Mint »   'Government must pay up advertising dues', Indian Newspaper Society tells Supreme Court     Source: The Hindu »   Ad-fraudsters are using bots to fake app installs: Study     Source: ET Telecom »   Rare online outrage in Japan forces Abe to delay controversial bill     Source: Reuters »   India needs a new epidemic control and management law     Source: Hindustan Times »   Domestic funds rushed to RIL, Airtel in April; dumped L&T, private banks     Source: ET »   Google-Fitbit deal criticised by consumer group as concerns grow     Source: Indian Express         More National News     »   Exposure to age-restricted ads remains low, but ASA is 'mindful' of online harm for kids »   Video game giants double US ad spend in line with higher demand     Source: The Drum »   Media Company Whistle Buys Marketing Firm to Capture Ad Spending by Streaming Services     Source: WSJ »   Volkswagen apologizes for 'racist' ad posted on Instagram account     Source: CNBC »   AT&T's '5G E' icon might continue to show up after ad watchdog's order     Source: CNet »   BIA Lowers Local TV Ad Revenue Projection to $18.5B     Source: TV Technology »   ViacomCBS Aims to Hook Hesitant Advertisers on Wider Media Array     Source: Variety »   Dark-money attack ad pastes swastikas on House candidate     Source: Washington Post »   Google's Android ad ID targeted in strategic GDPR tracking complaint     Source: TC »   Sky and NBCUniversal launch global advertising offer     Source: Broadband TV News »   Lexus Becomes First Forward-Looking Carmaker, With New Ad     Source: Forbes   To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.