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30 March 2020 Volume 10 Issue No:36
  MAM | Marketing  
  Marketers, agencies adopt socialistic approach in times of Covid-19  
  One thing that the ongoing lockdown, imposed in view of the global pandemic of Covid-19, has managed to do is to drastically increase the digital consumption in India.  
  Read More...  
  MAM | Marketing  
  Digital advertising saw 24% growth in 2019 : FICCI-EY report  
  Despite headwinds, India's importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice the average rate of the top ten countries, according to FICCI-EY 2020 report.  
  Read More...  
  MAM | Marketing  
  Social Beat campaigns for #StaySafeSaveWater  
  Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'.  
  Read More...  
  MAM | Marketing  
  Reckitt Benckiser commits £32 mn as a part of 'RB Fight for Access Fund' to fight against Covid-19  
  Reckitt Benckiser (RB), a consumer health and hygiene company, today launched the RB fight for access fund to improve access to health, hygiene and nutrition for all.  
  Read More...  
Press Releases
» Staying Active At Home Can Be Rewarding, Find Out How
» IPRS announces emergency relief package for its members
» VMate Among the Top 10 Most Downloaded Social Media Apps Worldwide
» MX Player Wins Big At The App Annie Top Publisher Awards
More News From Indian Television
Rising consumption of OTT content in the times of COVID-19
Our world is tranforming. With its 1.34 billion population, India is actually sitting on a ticking bomb ready to explode, if things are not taken in control swiftly and efficiently.................................... Read More...
BARC week 11: Sony SAB holds pole position in urban and pay platforms
Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. ................................... Read More...
Impact of COVID-19 on online gaming industry
The world is grappling with the fear of the global pandemic. With financial markets plummeting, the majority of countries under lockdown and a global recession looming, a wave of fear and anxiety is running through countries across the globe............................... Read More...
More News From India
»   How brands can remain thoughtful and relevant in times of a global crisis
»   Coronavirus Impact: How ad industry is headed for a tough time
    Source: Financial Express
»   The state of SEO in 2020: Key SEO experiments to rank faster
»   Netflix, Facebook to reduce bitrate to help mitigate network congestion
    Source: ET Brandequity
»   South African Premiership finish date 'unrealistic', warns doctor
»   Coronavirus impact: Ad budget drop likely to sting sports industry
    Source: BS
»   The power of social media intelligence for brands
    Source: india today
»   Tegna says coronavirus outbreak weighs on sale talks
    Source: Reuters
»   US govt. may be using Apple iPhone's location data to track coronavirus spread
    Source: Hindustan Times
»   Iconic ethnic newspaper in US, India Abroad, ceases print edition after 50 years
    Source: New Indian Express
More National News
»   News sites ask ad industry to get comfortable alongside coronavirus-related content
    Source: CNBC
»   C4 Enquire On Debt Contingency Plan Due To Pandemic
    Source: Forbes
»   Vodafone Italy creates an ad from home to demonstrate the power of connectivity
    Source: The Drum
»   Local news outlets struggle to survive coronavirus fallout
    Source: The Hill
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   Declining ad rates may signal a reset for startup SEM strategies
    Source: TC
»   Delayed Olympics Risks Turning Into Colossal Advertising Bust
    Source: Bloomberg
»   AbbVie lands 3 brands in pharma's top 10 TV spenders for February
    Source: Fierce Pharma
»   With ad businesses suffering, publishers turn even more to subscriptions
    Source: Digiday
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