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27 March 2020 Volume 10 Issue No:35
  MAM | Marketing  
  Brands alter logos to spread awareness on social distancing  
  If there's something sacred for any brand, it is the logo! A logo is like the skin to a brand's soul. It is what distinguishes the brand from competitors and makes it identifiable with a distinctive character of its own.  
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  MAM | Marketing  
  Medlife's team delivering through lockdown  
  With the imposition of complete lockdown by the government to counter the spread of the novel Coronavirus, Medlife will be ensuring the continuous availability of medicines for patients through its 2000-man delivery team across 4000 cities and 20,000 pin codes.  
  Read More...  
  MAM | Media And Advertising  
  Gozoop's #HumHongeKamyaab campaign brings a ray of positivity  
  As India gears up to face a global pandemic, with a 21-day nation-wide lockdown, public sentiment veers between anxiety, confusion, and determination. With social distancing being the need of the hour, there is a need to be united in spirit while physically staying apart, so that we can break the chain and flatten the curve.  
  Read More...  
  MAM | Marketing  
  ShopClues rises to the occasion; announces sale of daily home necessities on its platform starting at INR 49  
  In the wake of the 21-day lockdown to effectively deal with the coronavirus pandemic, ShopClues, India's leading e-commerce platform with a vast rural and semi-urban reach, has said that its online portal will now be enabled to make available food, medicines and medical equipment to its customers located across the country.  
  Read More...  
Press Releases
» IPRS announces emergency relief package for its members
» VMate Among the Top 10 Most Downloaded Social Media Apps Worldwide
» MX Player Wins Big At The App Annie Top Publisher Awards
» &PrivéHD to premiere 'The Tomorrow Man' on 28 March
More News From Indian Television
TV ad volume grew by 21% from 2016 to 2019
The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV viewership. But despite all these, TV viewing minutes in India remained stable at 48.4 trillion in 2019, and in the last four years, television viewership has grown by 38 per cent................................... Read More...
Tata Sky makes Tata Sky Fitness free for all subscribers
While everyone stays indoors for 21 days, health is bound to take a step back. But, to boost people's workout regime, leading DTH operator Tata Sky will provide free access to Tata Sky Fitness - one of the most popular and longest-running services on the platform, to all its subscribers................................... Read More...
ZMCL appoints Amitabh Kumar as additional director
Zee Media Corporation Ltd's (ZMCL) board of directors has approved the appointment of Amitabh Kumar as an additional director in the category of non-executive non-independent director with effect from 26 March 2020 until the conclusion of the ensuing annual general meeting of the company to be held in the calendar year 2020.............................. Read More...
More News From India
»   Netflix, Facebook to reduce bitrate to help mitigate network congestion
»   The DNA of Hypercollective is a collaborative ecosystem: KV Sridhar
    Source: ET Brandequity
»   Coronavirus is pushing usage, but hurting ads business adversely: Facebook
»   Media stocks rebound on low valuations; analysts expect gradual recovery
    Source: BS
»   PSBs to extend loans so firms can continue ops and pay salaries
    Source: Live Mint
»   Coronavirus Impact: Why the print industry is headed for a tough time
    Source: Financial Express
»   Britain launches ad campaign to save lives over coronavirus
    Source: Reuters
»   InsistPost's Ankit Pandey bankrolls from news to politics
    Source: Hindustan Times
»   Goan entrepreneur bets big on work-from-home gigs
    Source: TOI
More National News
»   Vodafone Italy creates an ad from home to demonstrate the power of connectivity
    Source: The Drum
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   Trump campaign threatens legal action over liberal super PAC ad
    Source: The Hill
» Adds TiVo Data to Ad Measurement System
    Source: Broadcasting Cable
»   Declining ad rates may signal a reset for startup SEM strategies
    Source: TC
»   Delayed Olympics Risks Turning Into Colossal Advertising Bust
    Source: Bloomberg
»   How Ad Agencies Can Avoid Becoming Obsolete
    Source: Forbes
»   With ad businesses suffering, publishers turn even more to subscriptions
    Source: Digiday
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