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03 June 2020 Volume 10 Issue No:83
  MAM | Marketing  
  KFC rewrites rules, delivers to your car and bike  
  In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry to remain relevant is to rewrite the rules of the business: Innovations, contactless deliveries, cloud kitchens, and maintaining the highest standards of safety and hygiene.  
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  MAM | Marketing  
  HUL donates over 74,000 testing kits to tackle spread of Covid2019 in India  
  Hindustan Unilever Ltd (HUL) has donated 74,328 RT-PCR Covid2019 testing kits worth Rs 13 crore to help ramp up testing of patients in the country. The Maharashtra government has received about 28,800 RT-PCR testing kits to help in the early detection of Covid2019.  
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  MAM | Marketing  
  Ogilvy Mumbai's campaign for Asian Paints assures great painting with safety  
  In the new normal, every business is finding new ways to minimise the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with its newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for painters and the house owners.  
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  MAM | Marketing  
  I will stand as the captain of the ship and hold my people together: Ogilvy's Piyush Pandey  
  During the show Media Dialogues, Ogilvy executive chairman Piyush Pandey spoke to Anuradha Sen Gupta on CNBC-TV18 about the impact of Covid2019 pandemic on the advertising world. He weighs in on how the advertising agency business has been impacted by Covid2019.  
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Press Releases
» Bajaj Finserv, Vivo launch #EMINetworkPowerplay
» Actimedia PR & Digital launches new vertical ~ActiMedia Earth
» The Zoom Studios announces Intertainer 2020, India's ultimate digital hunt for the best entertainer on internet'
» News18 India lines-up exclusive interview with Defence Minister on 2nd June @4PM
More News From Indian Television
Dish TV asks Yes Bank to get MIB go-ahead on its share acquisition
Last Friday, YES Bank informed the stock exchanges that it had acquired 24.19 per cent stake in direct-to-home (DTH) operator Dish TV India Ltd. The latter said on Monday that the disclosure filed by the bank regarding the acquisition contains certain incorrect facts................................... Read More...
Asianet starts airing popular serials
Prominent GEC in Kerala Asianet is back with some exciting entertainment for the audience. TV shoots which were stalled due to the Covid2019 outbreak have resumed following the guidelines issued by the government............................................... Read More...
We are in the race to build a niche product, not to increase user numbers: Aditya Pittie
"We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product." IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network's OTT business in an ever-growing market. ................................ Read More...
More News From India
»   Moving Walls acquires ad-tech platform Ahoy
»   Scenario of digital ad-spend among brands and agencies during this crisis period
    Source: Financial Express
»   FMCG revenue to de-grow 2-3% in FY21: Crisil Ratings
»   Mindshare's Anita Kotwani joins Carat India as CEO
    Source: Live Mint
»   Google helps place ads on sites amplifying Covid-19 conspiracies
»   Nike takes stand against racism with a powerful ad
    Source: Indian Express
»   Brands tweak logos to wear a mask for awareness around Covid-19
»   Lay's salutes heroes of tough times with 'Heartwork'
    Source: ET Brandequity
»   Akshay Kumar urges people to be 'atmanirbhar' in coronavirus ad shot during lockdown
    Source: India TV News
»   Embattled Chilean women´s minister pulls 'tears of an aggressor' ad
    Source: Reuters
»   The coming Facebook-Jio stress test for the CCI
    Source: ET
»   Effect of Covid-19 on teaching, learning in focus during webinar at Panjab University
    Source: Hindustan Times
»   South African media industry faces worst crisis ever, says new report
    Source: Devdiscourse
»   Young Indians are partying on Houseparty and now it wants to amp up experience
    Source: India Today
More National News
»   Don't Be A Marketing Statistic: Preparing For Ad Life After Lockdown
»   What Are The Economics Of Digital Ad Fraud
    Source: Forbes
»   Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
    Source: Digiday
»   'Look up at the trees, think about wood': government logging ad uses images of pristine native forests
    Source: The Guardian
»   Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist
    Source: Variety
»   AVOD Acquisitions Could Spur Advanced Advertising
    Source: Multichannel
»   Instagram to test new revenue streams, including badges and IGTV ads
    Source: TC
»   TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront
    Source: Deadline
»   All-Weather Marketing Part 1: The business case for advertising in a downturn
    Source: The Drum
»   Virginia Beach begins ad campaign to attract summer tourists
    Source: Washington Post
»   George Conway group targets Trump over 'blatant racism' in new ad
    Source: The Hill
»   AppsFlyer measures in-app advertising for Facebook gaming campaigns
    Source: Venture Beat
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