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01 June 2020 Volume 10 Issue No:81
  MAM | Marketing  
  Digital marketing to see an upsurge in advertiser movement post-Covid  
  The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting it.  
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  MAM | Marketing  
  Challenge status quo through experiential marketing  
  As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing. In this new age of experiential marketing, the challenge before brands is to showcase that their products are better than the rest in the most creative and unique manner.  
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  MAM | Marketing  
  These brands faltered in their communication  
  There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns.  
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  MAM | Marketing  
  Expect completely new approach to employee policies: DDB Mudra's Rita Verma  
  The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees.  
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  MAM | Marketing  
  Investment vs returns: What ad agencies should know during Covid2019  
  Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution.  
  Read More...  
Press Releases
» Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal's Commando 3 on Zee Cinema
» Fastrack x Ananya Panday: The Fit Outs collection of watches
» Instant messaging app imo raises awareness among millions in the wake of Covid-19 pandemic
» "We have to take care that businesses which have been built by the sweat and toil of Indians and which have had a great brand value cannot be picked up by people who are just looking for an opportunity"
More News From Indian Television
COLORS to telecast classic mytho 'Om Namah Shivay'
After re-introducing some of the viewers' favourite mytho shows, COLORS is all set to add another classic to its slew of offerings. The channel will soon telecast Om Namah Shivay, an epic saga that celebrates the glorious and eternal life of Lord Shiva (played by Samar Jai Singh)............................................. Read More...
Fifteen new HBO Max originals coming to Warner Media platforms in Asia
MUMBAI: With the launch of HBO Max in the United States on May 27, Warner Media has confirmed that a first wave of at least 15 HBO Max Originals will land on HBO GO and channels in Asia in 2020. ................................. Read More...
Yes Bank acquires 24.19% stake in Dish TV
Yes Bank has acquired 24.19 per cent stake in Essel Group-promoted direct-to-home (DTH) operator Dish TV India Ltd. The bank has informed in a regulatory filing that it has acquired 44,53,48,990 equity shares having nominal value of Re 1 per share. Shares have been acquired on invocation of pledge of shares in a one-time transaction............................... Read More...
More News From India
»   Scenario of digital ad-spend among brands and agencies during this crisis period
»   Covid-19 Ads: How brands are navigating their way through the covid-19 crisis
    Source: Financial Express
»   Unlock 1.0: Is it too early for the Indian restaurant industry to celebrate?
»   Houseparty will never monetise user data via ads: Epic Games India GM
    Source: Live Mint
»   Dollar unveils its new identity with Akshay Kumar
»   MTV India awards social media mandate to #ARM Worldwide
    Source: ET Brandequity
»   'Government must pay up advertising dues', Indian Newspaper Society tells Supreme Court
    Source: The Hindu
»   ViacomCBS slashes up to 400 jobs as part of merger restructuring
    Source: Reuters
»   ByteDance digs deep; second corporate entity in India soon
    Source: ET
»   Maanvi Gagroo slams clothing brand for 'distasteful' ad: 'I didn't wear this dress to hide my curves'
    Source: Hindustan Times
»   Aviation varsity in Amethi issues ad for registrar post
    Source: TOI
»   Akshay Kumar, R Balki shoot coronavirus awareness ad at Mumbai studio
    Source: Indian Express
More National News
»   George Conway group lines up body bags in ad hitting Trump on coronavirus deaths
»   Loeffler runs ad tying Doug Collins to Pelosi, Sanders, Biden
    Source: The Hill
»   Anti-Trump Republican group attacks Trump on race in new ad
    Source: CNN
»   Instagram to test new revenue streams, including badges and IGTV ads
    Source: TC
»   ViacomCBS Aims to Hook Hesitant Advertisers on Wider Media Array
    Source: Variety
»   TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront
    Source: Deadline
»   Virginia Beach begins ad campaign to attract summer tourists
    Source: Washington Post
»   Coronavirus: Apprentice star's ads banned over Covid-19 claims
    Source: BBC
»   Go Ask Alex: Why the Ad Industry Is On A Road To Reckoning
    Source: Forbes
»   TV advertisers want new rights to pull out of ad deals
    Source: Digiday
»   Club for Growth ad featuring Tara Reade urges Biden 'victims' to come forward
    Source: NY Post
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