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03 July 2020 Volume 11 Issue No:04
  MAM | Marketing  
  Brand image also impacts B2B marketing: JK Cement's Pushp Raj Singh  
  Cement manufacturing company JK Super Cement recently launched the campaign #YehPuccaHai to pay homage to construction workers, who have been continuously working during the pandemic. The campaign has already garnered 1.5 million views on YouTube and 25.5 million on Facebook and Instagram.  
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  MAM | Marketing  
  Fair & Lovely's new name - 'Glow & Lovely'  
  Hindustan Unilever (HUL) has  unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely. Its skin cream for men will be called 'Glow & Handsome.' It has to be noted that Fair & Lovely accounts for 40 per cent of the face care category in India.  
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  MAM | Media And Advertising  
  Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director  
  As part of a move to expand its board of directors, Kalyan Jewellers today announced the appointment of two new directors and named a new chief executive officer. With this announcement, marketing guru, Anil Nair, joins the company's board as independent director.  
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  MAM | Media And Advertising  
  'Ghar ka Pehredar' - says Asian Paints' new TVC  
  Given the current Covid2019 situation, Asian Paints used its expertise and deep understanding of home hygiene to meet the new, non-negotiable hygiene need of our times - sanitisation.  
  Read More...  
Press Releases
» Shemaroo Entertainment to live stream Jaggannath Puri Rath Yatra 2020
» ICICI Lombard launches #RestartRight campaign Created by Ogilvy
» Mrinal and Abhigyan Jha show solidarity with budding/aspiring artistes with the launch of 'The Socho Project' by MAJ (Mrinal Abhigyan Jha Productions)
» Scatter Elevates Founding Members To New Leadership Roles
More News From Indian Television
Asian Paints' collaborates with Disney+ Hotstar's 'Home Dancer' show
Paint category leader Asian Paints has joined hands with premium online streaming platform Disney+ Hotstar's dance reality show Home Dancer for a consumer engagement innovation. Through Home Dancer, an online dance competition.................................................... Read More...
VOOT SELECT gets into sports content, brings Arsenal TV on the platform
In India, Arsenal fans, famously called as 'Gooners' have a reason to celebrate now as Viacom18's premium English entertainment destinations VOOT SELECT and COLORS INFINITY are exclusively showcasing Arsenal TV on the platform and channel respectively........................................... Read More...
Synamedia ropes in Deepak Bhatia as general manager, India
Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia's business in India with responsibility for the company's sales and pre-sales teams........................................... Read More...
More News From India
»   Tamil channels led the TV advertising charts among regional languages: TAM AdEx
»   Vikram Hemdev joins Laqshya Media Group as COO of Laqshya Hyderabad Airport Media
    Source: Financial Express
»   ICICI Lombard's new campaign asks to restart right
»   Admatazz wins digital advertising mandate for Bgauss
    Source: ET Brandequity
»   PepsiCo Joins Facebook Ad Boycott through July and August, Says Report
    Source: News18
»   Silicon Valley wants the US to follow India in banning Chinese app TikTok: Expert
    Source: ET
»   Brand endorsement fees of celebrities may fall by up to 50%
»   Airlines not in a position to increase capacity to 45%
    Source: Live Mint
»   Zuckerberg agrees to meet with groups behind advertising boycott
    Source: Hindustan Times
»   Revenue drop partly offset by growth in subscription income: Sun TV Network
    Source: BS
»   Hotels, phones cost more because Google, Facebook ads drive up prices: UK regulator
    Source: Deccan Chronicle
»   Britain's Sky to sell ad slots on BT sport channels
    Source: Reuters
»   A pinch where it hurts: Can Facebook weather the ad boycott?
    Source: New Indian Express
More National News
»   France bans Dutch bike TV ad for creating 'climate of fear' about cars
»   Ministers urged to limit Facebook and Google's power over ad market
    Source: The Guardian
»   Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
    Source: Digiday
»   Ford Drives Into Disney Ad Deal to Tout Bronco
    Source: Variety
»   Verizon Media intros TV tune-in attribution tool for ad measurement
    Source: Fierce Video
»   Ad sales plunge in May as lack of NBA hurts Disney, WarnerMedia
    Source: NY Post
»   Apple's Safari will soon tell you all the ad trackers watching you
    Source: Tech Crunch
»   Google gets mixed reviews for its coronavirus aid initiative
    Source: Fortune
»   'Comrade' Trump gets 'endorsement' from Putin in new mock ad by Lincoln Project
    Source: The Hill
»   YouTube cuts off Shane Dawson's ad money
    Source: BBC
»   Pro-Biden super PAC launches positive ads amid fundraising dip
    Source: Politico
»   Mobile Advertising Is Now Bigger Than TV, But It's Still Dull
    Source: Forbes
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