Click here to View in Browser
13 July 2020 Volume 11 Issue No:10
  iWorld | Social Media  
  Instagram Reels and what it means for brands and content creators  
  The ban on TikTok surely made a dent in influencer marketing since it wasn't just a space for content creativity but also for brands to connect with audiences. This gave the opportunity for other homegrown brands to scale up.   
  Read More...  
  MAM | Media And Advertising  
  OkCupid's digital campaign #AllyOfLove in the times of virtual dating  
  The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it.  
  Read More...  
  Television | TV Channels  
  ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath  
  Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.  
  Read More...  
  MAM | Marketing  
  Covid2019 did not upset top brands' growth: Kantar report  
  According to Kantar's Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019.  
  Read More...  
  MAM | Media And Advertising  
  Shoppers Stop MD and CEO Rajiv Suri resigns  
  Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.   
  Read More...  
  MAM | Media And Advertising  
  Ola COO & global CMO Arun Srinivas quits  
  Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position. He had joined the company last year. There are reports that senior VP corporate affairs Sanjiv Reddy has also resigned.  
  Read More...  
Press Releases
» ABP News' Morning Show, 'Namaste Bharat' dazzles viewers with a unique format
» Pathkind Diagnostics and Hero Electric launch "Be Safe-Keep safe" testing program
» IndusInd Bank launches redesigned website to enhance customer experience
» It is 'Wedding Week' on Zee Telugu!
More News From Indian Television
MX Player launches home-grown short-video app TakaTak
It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked. ....................................................... Read More...
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev
The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms............................................... Read More...
Colors shows to incorporate Covid2019-related topics for better relatability
13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18's Colors is currently looking at numerous ways to engage the audiences.............................................. Read More...
More News From India
»   Zee co-creates campaign with Maggi, Amul as new episodes of TV shows return
»   Here's how students can ease their education loan worries
    Source: Live Mint
»   Brand or Availability? What took prominence during the pandemic?
»   SBI Life's new campaign talks physical, financial immunity
    Source: ET Brandequity
»   End of the road for English entertainment channels
»   How businesses are relooking at marketing in the new normal
    Source: Financial Express
»   ZEE TV's outdoor campaign on fresh content kept twitterati guessing
    Source: ET
»   Uday Shankar: Overreliance on ad revenue hurt Indian media & entertainment industry
    Source: Medianama
»   Facebook considers a political ad ban for US election, pleasing no one
    Source: Hindustan Times
»   Three generations of Bollywood's Bachchan family hit by COVID-19
    Source: Reuters
»   Indian alternatives to Chinese video sharing apps see surge, but brands choose to wait and watch
    Source: New Indian Express
»   Radio companies piggyback on digital services to survive COVID-19 impact
    Source: BT
»   Gaana hopes to cash in on TikTok ban, targets 100 million users
    Source: Deccan Chronicle
»   Facebook's Hate Speech Issue Has a Lot of Proactive Work Left to be Done
    Source: News18
More National News
»   Things Are Not What They Seem In Digital Ad Fraud
»   The New Advertising Zeitgeist - Google's US Ad Revenue To Decline
    Source: Forbes
»   Target, MTV Blocked Ads From News Mentioning 'George Floyd' and 'Protests'
    Source: WSJ
»   Bakery known for anti-Tory slogans appears in government ad campaign
    Source: The Guardian
»   Trump rips private Texas border wall built by his supporters
    Source: Washington Post
»   Peacock Leads Streamers Experimenting With Limited Ad Inventories
    Source: Variety
»   Verizon Media intros TV tune-in attribution tool for ad measurement
    Source: Fierce Video
»   Apple's Safari will soon tell you all the ad trackers watching you
    Source: Tech Crunch
»   Google gets mixed reviews for its coronavirus aid initiative
    Source: Fortune
»   Trade groups blast proposed D.C. sales tax on advertising: 'Taxing the effort to sell'
    Source: Washington Times
»   Health care group launches $2M ad campaign hitting Trump in battleground states
    Source: The Hill
»   Verizon CEO explains why the company paused advertising on Facebook
    Source: CNBC
To ensure delivery directly to your inbox, please add to your address book today.