Click here to View in Browser 13 July 2020 Volume 11 Issue No:10   iWorld | Social Media     Instagram Reels and what it means for brands and content creators     The ban on TikTok surely made a dent in influencer marketing since it wasn't just a space for content creativity but also for brands to connect with audiences. This gave the opportunity for other homegrown brands to scale up.      Read More...     MAM | Media And Advertising     OkCupid's digital campaign #AllyOfLove in the times of virtual dating     The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it.     Read More...     Television | TV Channels     ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath     Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.     Read More...     MAM | Marketing     Covid2019 did not upset top brands' growth: Kantar report     According to Kantar's Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019.     Read More...     MAM | Media And Advertising     Shoppers Stop MD and CEO Rajiv Suri resigns     Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.      Read More...     MAM | Media And Advertising     Ola COO & global CMO Arun Srinivas quits     Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position. He had joined the company last year. There are reports that senior VP corporate affairs Sanjiv Reddy has also resigned.     Read More...     Press Releases » ABP News' Morning Show, 'Namaste Bharat' dazzles viewers with a unique format » Pathkind Diagnostics and Hero Electric launch "Be Safe-Keep safe" testing program » IndusInd Bank launches redesigned website to enhance customer experience » It is 'Wedding Week' on Zee Telugu! More News From Indian Television MX Player launches home-grown short-video app TakaTak It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked. ....................................................... Read More... Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms............................................... Read More... Colors shows to incorporate Covid2019-related topics for better relatability 13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18's Colors is currently looking at numerous ways to engage the audiences.............................................. Read More... More News From India     »   Zee co-creates campaign with Maggi, Amul as new episodes of TV shows return »   Here's how students can ease their education loan worries     Source: Live Mint »   Brand or Availability? What took prominence during the pandemic? »   SBI Life's new campaign talks physical, financial immunity     Source: ET Brandequity »   End of the road for English entertainment channels »   How businesses are relooking at marketing in the new normal     Source: Financial Express »   ZEE TV's outdoor campaign on fresh content kept twitterati guessing     Source: ET »   Uday Shankar: Overreliance on ad revenue hurt Indian media & entertainment industry     Source: Medianama »   Facebook considers a political ad ban for US election, pleasing no one     Source: Hindustan Times »   Three generations of Bollywood's Bachchan family hit by COVID-19     Source: Reuters »   Indian alternatives to Chinese video sharing apps see surge, but brands choose to wait and watch     Source: New Indian Express »   Radio companies piggyback on digital services to survive COVID-19 impact     Source: BT »   Gaana hopes to cash in on TikTok ban, targets 100 million users     Source: Deccan Chronicle »   Facebook's Hate Speech Issue Has a Lot of Proactive Work Left to be Done     Source: News18         More National News     »   Things Are Not What They Seem In Digital Ad Fraud »   The New Advertising Zeitgeist - Google's US Ad Revenue To Decline     Source: Forbes »   Target, MTV Blocked Ads From News Mentioning 'George Floyd' and 'Protests'     Source: WSJ »   Bakery known for anti-Tory slogans appears in government ad campaign     Source: The Guardian »   Trump rips private Texas border wall built by his supporters     Source: Washington Post »   Peacock Leads Streamers Experimenting With Limited Ad Inventories     Source: Variety »   Verizon Media intros TV tune-in attribution tool for ad measurement     Source: Fierce Video »   Apple's Safari will soon tell you all the ad trackers watching you     Source: Tech Crunch »   Google gets mixed reviews for its coronavirus aid initiative     Source: Fortune »   Trade groups blast proposed D.C. sales tax on advertising: 'Taxing the effort to sell'     Source: Washington Times »   Health care group launches $2M ad campaign hitting Trump in battleground states     Source: The Hill »   Verizon CEO explains why the company paused advertising on Facebook     Source: CNBC   To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.