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10 July 2020 |
Volume 11 Issue No:09 |
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Television | TV Channels |
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TV advertising sees revival in June 2020 |
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BARC India and Nielsen Media's tenth edition report on the 'Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of 'unlock' in June 2020, there is a revival of advertising on TV - a significant increase in the presence of 'top 10' and 'next 40' in June 2020. |
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Read More... |
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MAM | Media And Advertising |
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Sun Pharma launches 'Thank you Doctor' campaign |
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Sun Pharma has launched a 'Thank you Doctor' campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019 disease, among others. |
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Read More... |
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More News From Indian Television |
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Tarun Nangia joins IICA monitoring committee as member |
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NewsX associate editor (special projects) Tarun Nangia has been appointed as a member of the monitoring committee to the Indian Institute of Corporate Affairs (IICA), a think-tank under the ministry of corporate affairs, government of India........................................................ Read More... |
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DPOs, consumer data and the art of upselling content |
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In the age of online content platforms, knowing what consumers want has become the key to customer acquisition and retention. While these platforms have tons of data to woo the target audience, it is tough for traditional players in cable distribution ecosystem, especially multi-system operators, to have robust consumer profiling.............................................. Read More... |
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