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10 July 2020 Volume 11 Issue No:09
  MAM | Podcasts  
  #MediaMinds2: ILN CEO Angad Bhatia on the unique mix of content & commerce  
  Standing at the unique crossroads where commerce meets content, MensXP founder and Indiatimes Lifestyle Network CEO Angad Bhatia is leading one of India's top content platform to a completely new realm.   
  Read More...  
  Television | TV Channels  
  TV advertising sees revival in June 2020  
  BARC India and Nielsen Media's tenth edition report on the 'Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of 'unlock' in June 2020, there is a revival of advertising on TV - a significant increase in the presence of 'top 10' and 'next 40' in June 2020.  
  Read More...  
  MAM | Media And Advertising  
  Sun Pharma launches 'Thank you Doctor' campaign  
  Sun Pharma has launched a 'Thank you Doctor' campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019 disease, among others.  
  Read More...  
   
 
Press Releases
» It is 'Wedding Week' on Zee Telugu!
» Jumanji: The Next Level Leaps To The Top Spot As The Biggest Simulcast Premiere on &flix and Zee Cinema
» Star Squared PR wins PR mandate for 'The Sports School'
» ABP Majha celebrates 13 prosperous years
More News From Indian Television
Tata Sky Binge+ customers to get access to premium ZEE5 content
The bouquet of content offerings on Tata Sky Binge+ got a major thrust as Tata Sky extended its partnership withZEE5, for its Android enabled smart Set-top box that provides content from linear Live Television and a host of OTT apps onto a TV.............................................. Read More...
 
Tarun Nangia joins IICA monitoring committee as member
NewsX associate editor (special projects) Tarun Nangia has been appointed as a member of the monitoring committee to the Indian Institute of Corporate Affairs (IICA), a think-tank under the ministry of corporate affairs, government of India........................................................ Read More...
 
DPOs, consumer data and the art of upselling content
In the age of online content platforms, knowing what consumers want has become the key to customer acquisition and retention. While these platforms have tons of data to woo the target audience, it is tough for traditional players in cable distribution ecosystem, especially multi-system operators, to have robust consumer profiling.............................................. Read More...
 
More News From India
   
»   Media undersold itself, is overdependent on advertising: Uday Shankar
»   Madhya Pradesh Tourism launches 'Intezaar Aapka' campaign
    Source: Live Mint
»   I&B ministry wants OTT content under its purview
    Source: ET Brandequity
»   Television advertising back on track as ad volume rose 46% in June: TAM AdEx
    Source: Financial Express
»   Facebook fails to appease organizers of ad boycott
»   HC tells Emami to give seven-day notice to HUL before taking legal action
    Source: ET
»   Uday Shankar: Overreliance on ad revenue hurt Indian media & entertainment industry
    Source: Medianama
»   France bans e-bike TV ad, Dutch company hits back at irony
    Source: Hindustan Times
»   Why South Koreans Have Waited 16 Years for This Green Onion-flavoured Cereal
    Source: News18
»   Five Chennaiites enter Puducherry without e-pass, quarantined
    Source: New Indian Express
»   Radio companies piggyback on digital services to survive COVID-19 impact
    Source: BT
»   P. V. Narasimha Rao: The unsung PM who changed India's economic destiny
    Source: Deccan Chronicle
»   Argentina's Guzman says fate of debt deal in creditors' hands after 'final' offer
    Source: Reuters
     
 
More National News
   
»   Things Are Not What They Seem In Digital Ad Fraud
»   The New Advertising Zeitgeist - Google's US Ad Revenue To Decline
    Source: Forbes
»   Bakery known for anti-Tory slogans appears in government ad campaign
»   Ministers urged to limit Facebook and Google's power over ad market
    Source: The Guardian
»   Peacock Leads Streamers Experimenting With Limited Ad Inventories
    Source: Variety
»   Rose raises $1.3M in second quarter, starts fall ad push
    Source: Politico
»   Verizon Media intros TV tune-in attribution tool for ad measurement
    Source: Fierce Video
»   Facebook prepares to dig in as advertising boycott continues
    Source: NBC News
»   Apple's Safari will soon tell you all the ad trackers watching you
    Source: Tech Crunch
»   Google gets mixed reviews for its coronavirus aid initiative
    Source: Fortune
»   Health care group launches $2M ad campaign hitting Trump in battleground states
    Source: The Hill
»   Verizon CEO explains why the company paused advertising on Facebook
    Source: CNBC
»   Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
    Source: Digiday
 
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