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22 January 2020 Volume 9 Issue No:88
  MAM | Marketing  
  Zomato acquires Uber India's food delivery business  
  Online food delivery app Zomato has acquired Uber's food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato.  
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  MAM | Marketing  
  WATConsult launches #TrulyYou campaign for Wacoal India  
  WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.  
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  MAM | Marketing  
  iProspect India bags paid media mandate of Max Bupa  
  iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India. As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of Paid Media duties.  
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  MAM | Marketing  
  Barbeque Nation launches customer loyalty program, 'Happiness Club'  
  Barbeque Nation, India's leading casual dining restaurant chain, has announced the launch of its customer loyalty program, 'Happiness Club', on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at Barbeque Nation, all the more gratifying and enticing.  
  Read More...  
Press Releases
» Network18 & Diago India launch #Thankyoupolice campaign
» Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'
» Kiski Dilli with News Nation
More News From Indian Television
ZEE5 records peak DAU base of 11.4 mn in December 2019
ZEEL's (Zee Entertainment Enterprises Ltd) digital venture ZEE5 has recorded a peak DAU (Daily Active Users) base of 11.4 million in December 2019. Along with more users flocking towards the platform, the engagement has also gone up to 140 mintues watch time every month during the third quarter. The media conglomerate has revealed the statistics in its third-quarter result. Read More...
Sudipto Nandy to head product- General News of
News18, one of India's leading television broadcast networks, has seen a meteoric rise across languages in users and revenue over the last 12 months. To further drive efficiencies across News18 digital properties and to help foster a leadership position across all languages, Sudipto Nandy has now been elevated to product head – general news, Read More...
Voot to soon launch premium SVOD Voot Select
Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps of Hotstar which launched its VIP service earlier this year, Viacom18, India's fastest growing entertainment network has announced its second subscription video on demand service called Voot Select. Read More...
More News From India
»   Why Facebook's move to introduce ads on WhatsApp is a complicated affair
»   Radio ad insertions dips by 9% in 2019: TAM AdEx
    Source: Financial Express
»   Digitas CEO Amaresh Godbole to join Google
»   'If we create value for customers, growth will automatically follow'
    Source: Live Mint
»   Ketan Desai elevated to group COO GREY Group India
»   TikTok gets BC Web Wise on board as digital agency
    Source: ET Brandequity
»   Zee Entertainment Q3 profit before tax slips 37% as ad revenues dip
    Source: BS
»   KFC apologises for 'sexist' Australian ad
    Source: Reuters
»   Growth slowdown hits Zee's Q3 profit: Key takeaways
    Source: ET
»   Microsoft Launches Global Ad Campaign to Boost Work-Communication App Teams
    Source: News18
More National News
»   Yang highlights outsider status in Iowa ad ahead of caucuses
»   Warren ad claims Trump fears her most
    Source: The Hill
»   KFC apologises for 'sexist' ad that shows young boys staring at woman's breasts
    Source: The Guardian
»   Mike Bloomberg shifts presidential ad campaign to focus on impeachment
    Source: Washington Post
»   AppsFlyer raises $210M for ad attribution and more
    Source: Tech Crunch
»   Netflix CEO Reiterates Zero Interest in Advertising Business: 'There's Not Easy Money There'
    Source: Variety
»   Advertisers see early promise in TikTok's self-serve ad platform
    Source: Digiday
»   Allergan highlights strong women in new Botox ads for chronic migraine use
    Source: Fierce Pharma
»   Missy Elliott & H.E.R. to Appear in Pepsi Super Bowl Ad
    Source: Billboard
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