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22 January 2020 |
Volume 9 Issue No:88 |
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MAM | Marketing |
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Zomato acquires Uber India's food delivery business |
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Online food delivery app Zomato has acquired Uber's food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. |
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MAM | Marketing |
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WATConsult launches #TrulyYou campaign for Wacoal India |
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WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan. |
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MAM | Marketing |
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iProspect India bags paid media mandate of Max Bupa |
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iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.
As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of Paid Media duties. |
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MAM | Marketing |
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Barbeque Nation launches customer loyalty program, 'Happiness Club' |
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Barbeque Nation, India's leading casual dining restaurant chain, has announced the launch of its customer loyalty program, 'Happiness Club', on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at Barbeque Nation, all the more gratifying and enticing. |
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More News From Indian Television |
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ZEE5 records peak DAU base of 11.4 mn in December 2019 |
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ZEEL's (Zee Entertainment Enterprises Ltd) digital venture ZEE5 has recorded a peak DAU (Daily Active Users) base of 11.4 million in December 2019. Along with more users flocking towards the platform, the engagement has also gone up to 140 mintues watch time every month during the third quarter. The media conglomerate has revealed the statistics in its third-quarter result. Read More... |
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Sudipto Nandy to head product- General News of News18.com |
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News18, one of India's leading television broadcast networks, has seen a meteoric rise across languages in users and revenue over the last 12 months. To further drive efficiencies across News18 digital properties and to help foster a leadership position across all languages, Sudipto Nandy has now been elevated to product head – general news, News18.com. Read More... |
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Voot to soon launch premium SVOD Voot Select |
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Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps of Hotstar which launched its VIP service earlier this year, Viacom18, India's fastest growing entertainment network has announced its second subscription video on demand service called Voot Select. Read More... |
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