21 January 2020 | Volume 9 Issue No:87   Facebook Twitter YouTube YouTube
MAM | Marketing
ASCI releases guidelines on award referencing in ads
The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020. According to a press release, "Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product, institute or service makes it superior and /or more authentic."
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MAM | Media And Advertising
WolfzHowl collaborates with Leap Frog Strategy for brand management
WolfzHowl Strategic Instigations, the 7-year-old brand strategy firm founded by Kalyan Ram Challapalli has entered into an alliance with Semiotics specialist firm, Leapfrog Strategy Consulting. Given this new marketing era, both partners in the alliance believe that new thinking, specialised know-how and collaborations are the future of brand strategy solutions. Wolfzhowl strategic instigations founder Kalyan Challapalli said, "Interrogation of culture and consumer behaviour from a multitude of dimensions and with greater depth is essential in the post digital world, to create lasting impact.
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MAM | Marketing
Subway India launches TVC for Chhota Sub
Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea 'Chhota Sub Khao, Aur Jo Marzi Le Aao' in an entertaining way. The TVC is centered around young college students. It highlights on how the new Chhota Sub, with its attractive price point, gives them a license to indulge in buying things from the savings made. In the film, a student is shown having Chhota Sub in the classroom.
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iWorld | Broadband

  Jio juggernaut marches on with 62 percent bottomline growth in Q3 2020
  Regulators | TRAI
  TRAI report: Broadband sector saw growth of 36.52% in 2019

Television | TV Channels

  Sony MAX to premiere 'Section 375' on 25 January
  Television | TV Channels
  COLORS Tamil's KODEESWARI, creates history worldwide with its first 1 Crore winner
  Television | TV Channels
  World Economic Forum meet starts January 21; Zee Business to bring it all to you LIVE from Davos!

MAM | Marketing

  TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

Television | TV Channels

Sony BBC Earth premieres 'Seven Worlds, One Planet' on 20 Jan
Television | TV Channels
Nick & Sonic adds four new local language feeds
Television | TV Channels
CNBCTV18.com launches new series 'Front Runners'
- Subway India launches TVC campaign for Chhota Sub
- Tata AIA Life Insurance aunches 'Rakshakaran Heroes' campaign
  Source: ET Brandequity
- Air India adds more seats on London route, to start new flights to other places
- The Social Street launches outdoor advertising division, The Blank Canvas
  Source: Live Mint
- WolfzHowl partners with Leap Frog Strategy for the post-digital, integrated era of brand management
  Source: Financial Express
- Advertising firm CASHurDRIVE partners with Uber
  Source: ET
- Move to pick directors by ad hoc panel raises brows at BDU
  Source: TOI
- ASCI introduces guidelines for brands to claim awards, ranking in adverts
  Source: BS
- Mishti doi, roshogulla, fish tikkas: Finding Kolkata in Delhi's CR Park
  Source: Indian Express
- Democrat Bloomberg vows to narrow wealth gap for black Americans
  Source: Reuters
- NBC's Peacock Enlists Advertisers and Cable Companies in Marketing Push
- Marketers and Ad Agencies Ask Google Not to Kill Cookies Too Soon

Source: WSJ

- GOP group launches ad campaign urging senators to call witnesses at impeachment trial
- Buttigieg launches county-specific digital ads in Iowa

Source: The Hill

- Conservative vets launch ads urging Afghanistan withdrawal

Source: Politico

- Twitter drops Grindr from ad network over 'GDPR breaches'

Source: The Guardian

- NBC's Peacock streaming service will be free with ads

Source: CNet

- Digital ad firm The Trade Desk takes on Google, Facebook

Source: The Australian

- How Petronas' Chinese New Year ad, Nobody's Child stands the test of time

Source: The Drum

- Census Bureau plans hundreds of ads in 13 languages for 2020

Source: Fox Business

Movies | Hindi
PVR to launch first 12-screen property in Delhi
Banking on rising theatrical revenues, PVR, one of India's biggest multiplex chain, will launch its first 12 - Screen Superplex at Vegas Mall, Dwarka, New Delhi, on Monday.
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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