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20 January 2020 | Volume 9 Issue No:86 |
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MAM | Media And Advertising |
'Heroes of Ola' campaign enables customers to share experiences with driver-partners |
Ola, India's largest ridesharing company, announced the launch of its 'Heroes of Ola' campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different platforms, where they can share their experience with Ola drivers who through their small or big gesture have gone out of their capacity to serve customers, or have displayed a gesture of goodwill.
continue reading...
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MAM | Media And Advertising |
#JustHireOne: Joy urges companies to hire at least one acid attack survivor |
#JustHireOne - an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors.
To promote a job opportunity for acid attack survivors, the brand has roped Pragya Prasun Singh, an acid attack survivor from Bengaluru, who recited the first-hand experience of being rejected in several job interviews on the pretext of her disfigurement despite being a post-graduate in fashion management.
continue reading...
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