17 January 2020 | Volume 9 Issue No:85   Facebook Twitter YouTube YouTube
MAM | Marketing
Wunderman Thompson South Asia wins creative mandate for Sugarlite
Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver differentiated content with incisive insights.
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MAM | Media And Advertising
iProspect India wins global mandate of VFS Global
Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the global media agency for VFS Global - world's largest outsourcing and technology services company that serves governments and diplomatic missions, worldwide. The account was won following a multi-agency pitch and will be serviced from the agency's Mumbai office.
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MAM | Marketing
realme announces Realpublic Sale on Flipkart
On this Republic day, Realme, which is one of the fastest-growing smartphone brands in India, has announced the "Realpublic Sale" with lucrative offers on the most trendiest and popular smartphone's and accessories for their customers. The sale will go live on 19 January, 2020 at 11.59 PM till 22 January 2020 at 11.59 PM. During this period, devices like realme 3, realme 5 Pro, realme X and the realme XT will be available at exclusive prices at Flipkart and realme.com.
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  Television | TV Channels
  Sports genre becomes top gainer in Chrome DM week 1 of 2020
  Television | TV Channels
  TV18 net profit up by 40% in Q3 FY 20

Television | TV Channels

  &PrivéHD brings animated-adventure of 'Tarzan' on 17 January
  MAM | Marketing
  Hashtag Orange enables The Moms Co. to achieve phenomenal business growth in India
  MAM | Marketing
  Bola Tha Na' - A catchy and relatable ­anthem by Beck's Ice Packaged Drinking Water for millennials
  Television | TV Channels
  Zee Café launches weeknights block 'Greatest Of All Time'

iWorld | OTT

OTT platforms should focus more on retention: VOOT's Akash Banerji
Television | TV Channels
Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana
iWorld | OTT
Hungama Play launches Season 2 of 'Damaged'
- Kriti Sanon Dresses Up as Traffic Cop 'Chulbuli Pandey' for Ad Shoot, See Pic
- Tinder, OKCupid and Other Dating Apps Found Sharing User Data With Dozens of Ad Firms
  Source: News18
- Air India adds more seats on London route, to start new flights to other places
- The Social Street launches outdoor advertising division, The Blank Canvas
  Source: Live Mint
- Apparel, made-ups exports get 1% ad hoc sop
- Japanese billionaire's ad for girlfriend to accompany him to the Moon gets 20,000 applications
  Source: ET
- Nestle India hits fresh all-time high; m-cap nears Rs 1.5 trillion
  Source: BS
- Delhi assembly elections: Over 600 autos, taxis fined for carrying 'political ads'
  Source: Indian Express
- Press Council takes note of Gehlot comment on ad
  Source: TOI
- Google cutting web cookies, ending lucrative tracking tool for advertisers
  Source: Financial Express
- Comcast bets ads work on streaming TV, plans NBC Peacock debut for April
  Source: Reuters
- GOP group launches ad campaign urging senators to call witnesses at impeachment trial
- Buttigieg launches county-specific digital ads in Iowa

Source: The Hill

- NBC's Peacock Enlists Advertisers and Cable Companies in Marketing Push
- Marketers and Ad Agencies Ask Google Not to Kill Cookies Too Soon

Source: WSJ

- Conservative vets launch ads urging Afghanistan withdrawal

Source: Politico

- Twitter drops Grindr from ad network over 'GDPR breaches'

Source: The Guardian

- NBC's Peacock streaming service will be free with ads

Source: CNet

- Twitter allowed ad targeting based on 'neo-Nazi' keyword

Source: The Verge

- Time is precious: Apple's Chinese New Year ad 'Three Minutes'

Source: The Drum

- Census Bureau plans hundreds of ads in 13 languages for 2020

Source: Fox Business

Movies | Hindi
PVR to launch first 12-screen property in Delhi
Banking on rising theatrical revenues, PVR, one of India's biggest multiplex chain, will launch its first 12 - Screen Superplex at Vegas Mall, Dwarka, New Delhi, on Monday.
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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