15 January 2020 | Volume 9 Issue No:83   Facebook Twitter YouTube YouTube
MAM | Marketing
CenturyPly launches a new web video to spread awareness and educate consumers on the choice of quality waterproof ply
CenturyPly has always been an innovator in the engineered wood manufacturing industry for pioneering products as well as for opting innovative measures to build a better brand connect with their consumers. In a bid to reiterate the same, CenturyPly, the innovator in the wood panel industry in India, has recently launched a digital film on Sainik 710 ply.
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MAM | Media And Advertising
Mother Sparsh's #UnscentedHappiness touched 2.5 million people
Mother Sparsh - India's leading organic & eco-friendly baby care products brand has concluded its online campaign #UnscentedHappiness with the reach of approx 2.5 million. On many occasions, parents are in awe to see their infants display similar expressions or habits which they had done in their childhood, making parenthood more special.
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MAM | Media And Advertising
Future Generali India Insurance appoints Ruchika Varma as Chief Marketing Officer
Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between retail game-changers Future Group and global insurer Generali, announced the appointment of Ruchika Varma as Chief Marketing Officer (CMO) for the company. Varma has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods.
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MAM | Marketing

One Take Media Co brings Unique Kids Animation Show - Detective Meow
OTMC has acquired the rights for Detective Meow - a 3D Animation series (2018 production) with 146 Episodes of 13 mins each , available for distribution in SAARC Nations. What makes Detective Series such favourites among Kids ?Unlike superheroes who are mostly born with unusual gifts or powers, detectives - no matter what age they are, are smart, intelligent, inquisitive and solve mysteries. Detective Meow is one such series based on events at a circus in a small town full of joy.
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  Television | TV Channels
  Zee Telugu to launch two fiction shows on Makar Sankranti
  iWorld | OTT
  SonyLIV ropes in Manish Aggarwal as digital business growth and monetization head

Television | TV Channels

  Big Ganga creates history - IBFA 2019 highest ever rated programme in the category
  MAM | Marketing
  One Take Media Co brings Unique Kids Animation Show - Detective Meow
  MAM | Marketing
  Bola Tha Na' - A catchy and relatable ­anthem by Beck's Ice Packaged Drinking Water for millennials
  Television | TV Channels
  Zee Café launches weeknights block 'Greatest Of All Time'

Regulators | TRAI

Bombay HC grants no interim relief in IBF's NTO case; matter posted for 22 Jan
iWorld | OTT
Eros Now brings season 2 of 'Metro Park'
Television | TV Channels
Zee Tamil unveils Pongal special programming line-up
- Gautam Reghunath to lead Dentsu Webchutney as its new CEO
- Analyst Corner: Dabur likely to perform well in medium-term
  Source: Financial Express
- YouTube Leaderboard: Ads that created a buzz on YouTube
- Parle Milk Shakti launches new campaign for 'Milk Shakti'
  Source: ET BrandEquity
- Pay TV revenue in India to touch $15 billion by 2024: Report
  Source: Live Mint
- FIR sought against Akshay Kumar for 'insulting' Maratha warriors in advertisement
  Source: Indian Express
- Kejri Wall vs Paap ki Adalat: Spoof Fest and Parody Ads Add Comic Twist to Delhi Elections
  Source: News18
- After Deepika Padukone's JNU row, brands may lie low
  Source: ET
- Judges adjourn Diack trial for athletics doping cover-up
  Source: Reuters
- Hulu Launches Creative Ad Studio Greenhouse And Makes Related Executive Hires

Source: Deadline

- NFL Regular Season Sees Increases in TV Ad Spend, Ad Airings and Impressions

Source: Broadcasting Cable

- Apple's Chinese New Year ad focuses on a single mother's family story

Source: The Drum

- A conservative moms group has a beef with Burger King - and the 'd-word'

Source: Washington Post

- Apple's new privacy features have further rattled the location-based ad market

Source: Digiday

- Star Wars' Mark Hamill deletes Facebook account over company's political-ad policies

Source: CNet

- Trump rips Bloomberg campaign ads on health care as 'false advertising'

Source: NY Post

Movies | Hindi
PVR to launch first 12-screen property in Delhi
Banking on rising theatrical revenues, PVR, one of India's biggest multiplex chain, will launch its first 12 - Screen Superplex at Vegas Mall, Dwarka, New Delhi, on Monday.
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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