14 January 2020 | Volume 9 Issue No:82   Facebook Twitter YouTube YouTube
MAM | Marketing
New 5Star campaign addresses the youth's pressure of life's purpose
Chocolate brand 5Star is known for its smart and catchy TVCs but now it's singing a new tune. 'Eat 5Star, Do Nothing' is a progression from 'Get lost in 5Star'. Ogilvy India, explaining the thought process behind the new ad campaign, said that the 'always-on' generation has been taught to 'always do something', either to get noticed, be successful or to keeping with their appearance..
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MAM | Marketing
During the month of October 2019, ASCI investigated complaints against 344 advertisements, of which 80 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated 264 advertisements, of which complaints against 137 advertisements were upheld.
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MAM | Media And Advertising
Monster Energy welcomes Indian cricketer Hardik Pandya to the team
Global energy drinks brand Monster Energy has partnered with its first cricketer globally, Indian all-rounder, Hardik Pandya. Hardik will be the new face of the brand in India. He is not only known for his aggression on the cricket field, but also for his unabashed confidence and irreverent attitude off the field.
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MAM | Marketing
Welspun launches digital campaign on water crisis
Welspun India Limited's domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country. The campaign is rolled out using digital ad banners backed by unique API integration, which shows the residents, the groundwater levels in their city on a real-time basis alongside highlighting Welspun's range of reversible bed sheets that save up to 40 per cent of water during washing.
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  Television | TV Channels
  Zee Telugu to launch two fiction shows on Makar Sankranti
  iWorld | OTT
  SonyLIV ropes in Manish Aggarwal as digital business growth and monetization head
  Television | TV Channels
  Zee Café launches weeknights block 'Greatest Of All Time'
  Television | TV Channels
  Star Jalsha to host 10-hour long super audition for Super Singer
  MAM | Marketing
  Sunny Leone chooses Abdullah Pathan- the strongest man on VMate as her Mr. V
  MAM | Marketing
  Pocket Aces sets foot into the travel space with its new web series 'Love Travel Repeat'
iWorld | OTT
Eros Now partners with EUROSTAR Group

iWorld | Social Media

MissMalini launches MissMalini Trending
iWorld | OTT
ZEE5 to premiere State of Siege: 26/11 on 24 Jan
- YouTube Leaderboard: Ads that created a buzz on YouTube
- Parle Milk Shakti launches new campaign for 'Milk Shakti'
  Source: ET BrandEquity
- Gautam Reghunath to lead Dentsu Webchutney as its new CEO
- Analyst Corner: Dabur likely to perform well in medium-term
  Source: Financial Express
- Pay TV revenue in India to touch $15 billion by 2024: Report
  Source: Live Mint
- FIR sought against Akshay Kumar for 'insulting' Maratha warriors in advertisement
  Source: Indian Express
- Kejri Wall vs Paap ki Adalat: Spoof Fest and Parody Ads Add Comic Twist to Delhi Elections
  Source: News18
- After Deepika Padukone's JNU row, brands may lie low
  Source: ET
- Judges adjourn Diack trial for athletics doping cover-up
  Source: Reuters
- Japanese Billionaire Posts Ad To Find Girlfriend For His Trip To Moon
  Source: Republic World
- NFL Regular Season Sees Increases in TV Ad Spend, Ad Airings and Impressions
- Ad Execs Plan to Spend More on ESPN, HGTV

Source: Broadcasting Cable

- Hulu Launches Creative Ad Studio Greenhouse And Makes Related Executive Hires

Source: Deadline

- Apple's Chinese New Year ad focuses on a single mother's family story

Source: The Drum

- A conservative moms group has a beef with Burger King - and the 'd-word'

Source: Washington Post

- Apple's new privacy features have further rattled the location-based ad market

Source: Digiday

- Star Wars' Mark Hamill deletes Facebook account over company's political-ad policies

Source: CNet

- Trump rips Bloomberg campaign ads on health care as 'false advertising'

Source: NY Post

Movies | Hindi
PVR to launch first 12-screen property in Delhi
Banking on rising theatrical revenues, PVR, one of India's biggest multiplex chain, will launch its first 12 - Screen Superplex at Vegas Mall, Dwarka, New Delhi, on Monday.
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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