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21 February2020 Volume 10 Issue No:10
  MAM | Marketing  
  Better completion rate and recall: Why vertical videos are the current big marketing tool  
  Early last year, a new buzzword caught the attention of marketers globally -- vertical videos. Despite being a regular feature on apps like Snapchat and TikTok, the vertical video domain was not explored much by the marketers before the advent of IGTV by Facebook in mid-2018.  
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  MAM | Media And Advertising  
  Mitali Srivastava Hough launches The Equal agency  
  Utopeia's co-founder and head of strategy, Mitali Srivastava Hough, has today announced the launch of "Equal" on World Social Justice Day with a very special thought in mind. The Equal agency will specialize in Cause marketing and CSR solutions for brands.  
  Read More...  
  MAM | Marketing  
  Nobel Hygiene strengthens its brand communication outreach  
  Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications.  
  Read More...  
Press Releases
» #JusticeForNirbhaya - A ZEE News Initiative
» Sony MAX to air world television premiere of 'Marjaavaan' on 29 February
» Fruzzanté Undergoes Rebranding Initiativeas a Part of its Expansion Strategy
» Sony YAY!'s Honey and Bunny bring pet-parents closer to their pets this "Love Your Pet Day"
More News From Indian Television
GTPL Hathway believes NTO 2.0 won't affect price stability
At the very beginning of 2020, the Telecom Regulatory Authority of India (TRAI) issued fresh amendments to the New Tariff Order (NTO) within less than one year of its implementation. Rattled by the sudden change, the stakeholders in the industry seem to be displeased............ Read More...
Experimentation, innovation, risky moves enable Colors to top the charts: Viacom18's Nina Elavia Jaipuria
What's the secret sauce that has been adding flavour to Hindi GEC Colors lately? For the past few weeks Viacom18's Hindi GEC Colors has been seen in the leading position in the urban market and pay platform of BARC India's weekly ratings............ Read More...
Hungama Play expands distribution, announces partnership with Skyworth
Hungama Play, a video on demand platform owned by Hungama Digital Media, announced an expansion of its distribution network by partnering with Skyworth, a Chinese consumer electronics brand........... Read More...
More News From India
»   IPL franchises to cross Rs 500 crore in sponsorship revenues in 2020
»   India urges European Union to reduce non-tariff barriers on food
    Source: ET
»   ASCI investigates 408 advertisements for misleading claims
»   Publicis India bags integrated communications mandate of UPES
    Source: Financial Express
»   LaLiga launches first-ever campaign with brand ambassador Rohit Sharma
»   Burger King breaks the mold with new advertising campaign
    Source: ET Brand Equity
»   ViacomCBS profit and revenue disappoints, sinks shares
    Source: Reuters
»   Virat Kohli made brand ambassador for iQOO smartphones ahead of first launch
    Source: BGR
»   Ajay Devgn ad for Dabur, HUL Rexona face ASCI flak
    Source: Devdiscourse
»   Google gets aggressive against ad fraud; bans 600 apps from play store
    Source: IB Times
»   MS Dhoni's hairstylist turns bodyguard ahead of ad shoot
    Source: Zee Biz
More National News
»   Bloomberg tech company hires top ad executive as campaign continues its digital onslaught
»   WhatsApp chooses Brazil to launch its first major ad campaign
    Source: CNBC
»   It's time for digital advertisers to measure beyond verification
»   Brave or an ad industry in-joke? For and against Burger King's mouldy Whopper
    Source: The Drum
»   Political ads are flooding Hulu, Roku and other streaming services, revealing loopholes in federal election laws
    Source: Washington Post
»   Bloomberg shatters record for TV-radio ad spending with over $350M
    Source: NY Post
»   Google bans hundreds of Android apps from the Play Store for obnoxious ads
    Source: The Verge
»   Trump Ads Will Take Over YouTube's Homepage on Election Day
    Source: Bloomberg
»   McSally ties Democratic rival Kelly to Sanders in new ad
    Source: The Hill
»   Imagine, NCTC Deploy Ad-Insertion Technology
    Source: Broadcasting Cable
»   Klobuchar launches ads in Super Tuesday states
    Source: Politico
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